With attention spans dropping from 2.5 minutes down to just 47 seconds, how does LALIGA keep millions of global football fans engaged? true
Discover why slapping a user's name on a message is no longer enough, and how connecting data allows brands to move past the "Starbucks
The biggest obstacle to enterprise AI isn't the model. It's the data behind it.
🎙️ CEO @jeff Lunsford joined the @Macro AI Podcast to talk about what's actually holding organizations back from meaningful AI outcomes, and what it takes to fix it.
Listen now 👉
Marathon shopper. Toddler shoes. Same session. 🫣
A user spends months building a profile as an endurance athlete on your site. Today they run one search: toddler-sized velcro sneakers.
If your architecture only reads the historical profile, they get marathon banners while
A page view ≠ a session.
A session ≠ a visitor profile.
Learn how to model behavioral data across scopes to power smarter personalization, recommendations, and abandonment strategies.
🎥 Watch:
Your customer data shouldn't be trapped in a warehouse. It should power every customer interaction. ⚡
Join us live to see how you can move from warehouse insights to real-time customer experiences with Tealium.
📅 Live: July 16 | 10:00 AM ET / 3:00 PM UK
Reserve your spot
"There is no growth, there is no fan engagement, and there is no strategy without data." @LaLiga didn't start with personalization. They started with unification, bringing zero- and first-party data together into a single fan identity: the MILIGA ID.
okt.to/fZMsO8
Stack Hacks is here. 🛠️ Practical CDP breakdowns, starting with the data structure most teams get wrong.
Ep 1: Tallies, Timelines, and the Truth About Visitor Data
👉 okt.to/h1DIbk
The question isn't who replaces LiveRamp. It's whether a direct replacement is even the right model. 🤔
The Publicis acquisition has the industry asking "who's next?" That's a fair question.
But underneath it is a more important one: what do CMOs actually need from their data
Databricks' #CustomerLake isn't a threat to the CDP. It's confirmation of where the market is already going: customer data, governance, identity, and AI are consolidating in data clouds. The question is what sits between those clouds and your customers.
Cloud-scale intelligence is only valuable when it reaches the customer in the moment. That requires a governed collection layer, real-time orchestration, and activation across channels. A data cloud alone doesn't close that gap.
The brands winning with AI aren't the ones with the most models. They're the ones with the best data underneath them. Warehouse depth + real-time context delivery + consent that travels with every activation. That's the formula. #CannesLions2026okt.to/eNlHTi
Great models are becoming broadly available. The frontier keeps moving. So what's the real competitive advantage of the AI era? The architecture that connects data, AI, and activation as a coordinated system. Read the full piece: aimagazine.com/news/tealium-w…
