kyu’s model—a collective of companies that retain their own identities and clients, but collaborate when the work calls for it—empowers its member companies to speak for themselves. But kyu wasn’t doing enough talking, with a website that was more vaguely inspirational than informative. A visitor moving through a member company page could see its leaders but not its work. New companies joined, but the old site structure didn’t have an easy way to accommodate the vast range of expertises within the collective. kyu’s growth had outpaced its digital presence. We aimed to close that gap with a platform as expansive as kyu itself.
The new kyu.com presents the collective and its companies in a way that reflects the caliber and energy of its members. It establishes kyu holistically and serves as a single destination to communicate its mission, its portfolio, and its bona fides, comfortably showing off the nuances of the network in its full breadth. And with a framework for robust storytelling and lasting visibility, kyu.com can easily flex to the moment, shining a light on a new milestone or discovery as it comes.
Webby People’s Voice Nominee
Websites & Mobile Sites—Business
To reinforce the sense of intercompany collaboration, there are no dead ends on the site. On any page, the user is always invited to click through to the next place, discovering things they didn’t know they were looking for.
kyu keeps evolving. Now its platform does too.
