Get frameworks and real benchmarks from brands like yours, so you can see what's actually working. No theory, no vendor pitch, just a clear read on the safe next step.
Add your voice
Help write the playbooks and rubrics the wider market will adopt, and make sure merchants are represented when the big protocol decisions are being made.
Stay in control
The ACA guidance serves your business, not any one platform's agenda. Open, vendor-neutral, always.
For merchants
Connect with merchants who are navigating the same shift. Share what you know, learn from what they do and shape the playbook together.
Agentic Commerce Maturity Index
Stop guessing. Start acting.
Your ACMI Score0.0
The Agentic Commerce Maturity Index (ACMI) is a free self-assessment across four pillars. In under 15 minutes, ACMI helps you understand your agentic commerce readiness and identify the next actions to prioritise. Coming very soon.
Agentic commerce is here. If merchants don't help write the rules now, we'll spend the next decade living with rules designed for someone else's benefit. That's why the time to act is today, not after the standards are set.
Stefan HamannInitiator of Agentic Commerce AllianceCEO Shopware
Independent on principle.
Vendor-neutral governance
An independent foundation with transparent governance ensuring the direction is shaped by all of us.
Open and sovereign
Open-source playbooks and frameworks that respect the EU AI Act and GDPR, and support bring-your-own-everything.
Standards-aware
We keep an eye on the protocol bodies and tell you what actually matters, so your team doesn't have to.
Things worth noting.
A vendor-neutral alliance that helps commerce brands adopt agentic commerce, with practical frameworks, peer benchmarks, and neutral guidance. We're an enablement body, not a standards body: we help you act and inform those who write the protocols.
Commerce brands who are already exploring agentic commerce and want a clear, trustworthy way forward. If that's you, join us.
Yes, we're an independent foundation. Competing platforms sit at the same table, and our governance is built so no single member controls the agenda.
A say in the frameworks everyone else will adopt, early access to benchmarks and adoption data, visibility, and a room full of people doing the work instead of selling to you.
Free for merchants. Vendor membership scales with your size and value with how involved you want to be, from council participation up to a governance seat.
A founding coalition of commerce brands, vendors, and integrators, governed through an independent non-profit structure. Shaped by many, owned by everyone.
