Partnerize

The link-based internet is shifting, and traditional last-click attribution is stuck in the past. With 30% to 60% of consumer discovery now happening inside conversational search, brands face a massive operational blind spot: zero-click Influence. If you are optimizing your marketing strategy using only a fraction of the actual conversion data, you risk losing your critical share of voice. Discover how Partnerize is building the economic infrastructure required to move from AI visibility to verified economic value. Check out the blog right here ⬇️ #PerformanceMarketing #AffiliateMarketing #AI #MarketingStrategy #PartnershipDayLondon #Attribution

Privacy changes are rewriting the rules of affiliate tracking. Ad blockers, browser updates, and evolving privacy protections are making it harder to capture partner-driven performance, leading to missed conversions, inaccurate attribution, and underpaid partners. Custom Tracking helps future-proof your program by keeping performance data accurate, resilient, and tied to your own brand domain. Don't let privacy changes create blind spots in your partnership strategy. Read the blog to learn how to protect your tracking and preserve attribution. 👇 #AffiliateMarketing #Partnerships #PerformanceMarketing #Attribution #MarTech

Mobile conversions are projected to surpass 50% of online retail sales by 2027. Is your tracking infrastructure ready for the shift? Legacy tracking fails when users switch between web and app, but the Partnerize Mobile SDK delivers persistent, future-proofed mobile event tracking. Key benefits of the Partnerize Mobile SDK are: Cookie-less & Privacy-Resilient. Bypasses ad blockers and ITP restrictions using your own brand domain. Holistic Attribution. Accurately tracks and rewards partners across web-to-app and app-to-app journeys. Zero Third-Party Reliance. Avoid the extra costs, integration lags, and troubleshooting delays of standard MMPs. Zero Performance Lag. Keeps your app experience fast and streamlined. Don't let privacy shifts and ad blockers blindside your performance data. Protect your program and future-proof your mobile strategy today. Learn more about the mobile SDK on our blog! #performancemarketing #PartnerizeSDK #mobilestrategy #Partnerships

Whether it's a mattress, patio furniture, or a new smart irrigation system, shoppers are no longer following a linear path. Today, they’re turning to AI, comparing editorial reviews, and checking cashback rates before they ever add to cart. For home brands, this shift changes the game. Success is no longer just about ranking in search—it’s about having a presence across the entire content ecosystem where consumers and AI tools are gathering information. My latest article dives into how AI and affiliate discovery are reshaping the shopping experience and why a diversified strategy is now the key to capturing today’s research-driven consumer. Read the full breakdown here ⬇️ #Ecommerce #AffiliateMarketing #HomeBrands #ConsumerBehavior #AI #RetailStrategy

Is your program pacing against the latest industry benchmarks? 📈 We are seeing significant year-over-year (YoY) growth for brands across Partnerize! Our latest index reveals a 10% YoY increase in revenue growth, driven by these key performance metrics: - Clicks: Up 49% YoY - Conversion Rate: Up 32% YoY - Average Order Value (AOV): Up 7% YoY Don't miss out on these insights. Check out the latest index today to see how your program compares to these global benchmarks! https://okt.to/GTQz5C #PartnershipMarketing #GrowthIndex #DigitalMarketing #Partnerize #MarketingBenchmarks

A popular review site generated 11.34% of Consumer Audio purchase influence in April 2026. But click-based attribution credit only amounted to 0.25% of that. Here's what's happening: when a consumer searches "best noise-cancelling headphones" and AI answers the question by referencing and synthesizing the publisher’s content, the consumer buys directly from the brand, and the publisher gets nothing. No click. No cookie. No commission. VantagePoint™ by Partnerize tracks those citations, connects them to conversions, and makes that influence payable. This publisher isn't an edge case. It’s just one example of where the machine-mediated market is heading. Our new report explains why. If you're a publisher wondering why your commissions don't reflect your actual influence, this data is for you. https://okt.to/1tLFS0 #Publishers #ContentMonetization #VantagePoint #HaloIndex

For every dollar of publisher commission you pay today, publisher-influenced value is going uncompensated. We just published the 2026  Zero-Click Commerce Index™  — a six-category analysis of AI-powered search and what it's doing to publisher measurement and compensation. The headline: A 3.84x average HaloIndex™ across Luxury Fashion, Smart Wearables, Casual & Everyday Apparel, Beauty & Personal Care, Data Storage & Memory Solutions, and Consumer Audio Devices. 3.84x means publisher-driven purchase influence happening through AI overviews and answer engines is occurring at nearly four times the rate that last-click measurement registers. This is a structural measurement problem — and it's affecting every partner program running in these (and other) categories right now. Check out the article to learn more ⬇️ #PartnerMarketing #VantagePoint #HaloIndex #AISearch

The latest Partnership Growth Index™: Global Edition is here, delivering exclusive benchmarks from brands across the Partnerize platform. Compare your program against key trends in revenue, commissions, conversion metrics, customer behavior, and more to help guide your growth strategy. One standout insight: Average order value increased 10% year over year in Q1 2026 across all brands on the Partnerize platform. Download the Partnership Growth Index™: Global Edition to explore the full set of benchmarks and see how your program compares. #AffiliateMarketing #RevenueGrowth #Partnerships

The 2026 World Cup is driving $10.5B in ad spend, but the real winners are the brands capturing match-day customer purchases. Food and beverage companies are moving past static ads and embracing high-conversion affiliate strategies and creator commerce. See how Partnerize helps brands scale partnerships that convert hungry fans in real time. ⬇️ #Worldcup #2026WorldCup #adspend #partnerships

🏁 What an unforgettable day at the British Grand Prix! A huge thank you to everyone who joined Partnerize for an incredible day of world-class racing, great conversations, and valuable connections. It was fantastic to spend time with our clients, partners, and industry peers in such an iconic setting. Events like these are a great reminder that the best partnerships are built through shared experiences, meaningful conversations, and time spent together. Thank you to everyone who made the day so memorable—we loved having you with us and look forward to seeing you again at our next event! James Little, Aneira Henery, Ed Hutchinson, Sofia Charalambous - , Kate E., Scott O'Brien, Stefan Robinson #Partnerize #Partnerships #BritishGP #Formula1 #CustomerExperience #Networking