Kinetek

Underscore the directorial debut by founder Hugh McGrory mentioned in The Guardian (UK) piece today about Queen's University Belfast MediaLab. https://lnkd.in/exgMTFQM

Experience Kinetek Art at SCOPE Art Show, the premier contemporary art fair redefining how emerging artists and galleries connect with global audiences during #MiamiArtWeek, December 2–7, 2025. Discover Kinetek Art’s rare art-tech works from Glenn Marshall, Stanley Casselman, Emi Kusano, Hugh McGrory, and #mOSn that are transforming technology into living, cinematic art environments, inviting you to step inside the work itself. Experience Kinetek Art Beyond Frames at Scope Art Week in Miami! #ArtTech #NFT #DigitalArt #SCOPEArtShow #MiamiArtWeek #KinetekArt

Kinetek | Art is proud to showcase at SCOPE Art Show in #MiamiBeach this week – one of the most #innovative, #international #contemporary #art shows in the global art market. We’re presenting:  • The US art fair debut of 'Underscore,' a feature-length contemporary art #film directed by award-winning Northern Irish artist Hugh McGrory (in association with Northern Ireland Screen). • Drop of new #NFTs, 'The Underscore Collection,' showcasing one-of-a-kind works from cinematic film scenes and rare images by pioneering artists Hugh McGrory and Glenn Marshall – only 13 in total! • Our 200+ piece 'Source Data' NFT Collection features multidisciplinary artists like Emi Kusano, Poulomi Basu, Stanley Casselman, #mOSn, and more! Visit us at The Scope Pavilion, Miami Beach, Ocean Drive & 8th Street, or contact Kinetek Gallery at inquiries@kinetek.art for more information and to make a purchase, or go online to shop NFT art at Marketplace.kinetek.art The intersection of human creativity and advanced technology has never been more exciting. Go Beyond the Frame with Kinetek at Scope Art Show 2025! #ArtTech #NFT #DigitalArt #SCOPEArtShow #MiamiArtWeek #KinetekArt #Immersive #Cinematic #InnovativeArt #Film

We just cracked the code for 100% AI-generated social media ads! 🤯 Our team at Kinetek just produced a 30-second evergreen social media ad for TOST Beverages—from scratch, using nothing but generative AI tools. This wasn't just a fun experiment; it was about achieving unprecedented speed and brand consistency for this premium, affordable and delightfully bubbly Non-Alcoholic Sparkling Beverage & Wine Alternative. The Secret Sauce? Product Consistency. We relied heavily on LTX-Studio (https://lnkd.in/eHRFeAa9) as our main image generator. Its 'Elements' feature was the game-changer, allowing us to maintain a consistent, high-quality look for the TÖST product across all stills. This is crucial when animating later! The AI Production Pipeline: 🖼️ Visuals (Stills): LTX (using Nano Banano and Elements) to create brand-consistent product shots. 💻 Prompt Testing: Comfy.ui (the most powerful open-source node-based app) to test prompts efficiently before generating final images. 🎤 Voice Over: Eleven Production Feature, followed by final processing in Avid Pro Tools for that studio-quality sound. 🎶 Music: Suno for a custom track. 🎬 Final Edit: Pulled it all together the old-fashioned way in Premiere Pro. The future of content creation is here. We're proving that Kinetek’s AI Team with decades of commercial experience can deliver high-quality, on-brand creative assets for clients like TOST. What emerging AI tools are you most excited about for production? Let us know! #AIAds #GenerativeAI #ContentCreation #SocialMediaMarketing #TOST #Kinetek #AIProduction

Kinetek is proud to present the Northwest Premiere of Underscore at the #FoyleFilmFestival, featured during #ImmersiveArtsUK Industry Day on Friday, November 21st at 2 pm at the Nerve Centre in Derry, Ireland. This screening carries special significance, as Director & Kinetek CEO Hugh McGrory—a Derry native—will share a special message with his community. We are honored that Ian McElhinney will also deliver remarks for the Derry audience during the event. Underscore was filmed entirely in Northern Ireland and features standout performances from #IanMcElhinney (Derry Girls, Game of Thrones) and #JessicaReynolds (House of Guinness, Outlander, 1603). Created alongside international leaders in #AIArt, #electronicmusic, #virtualproduction, and #virtualreality, Underscore pushes the boundaries of #immersive storytelling and creative technology. Join us for this powerful hometown moment celebrating innovation, artistry, and Northern Ireland’s creative talent. 🎟 Browse the programme and secure tickets at foylefilmfestival.org #Kinetek #Underscore #FoyleFilmFestival #ImmersiveArtsUK #CreativeTech #AIFilm #VirtualProduction #Derry #NorthernIrelandScreen #IanMcElhinney #JessicaReynolds #Innovation #ImmersiveMedia #FutureOfFilm

We’re proud to celebrate the extraordinary creative minds behind Underscore, premiering November 5th at the Belfast Film Festival.. This project brought together a world-class crew of filmmakers, creative technologists, and immersive media innovators who seamlessly merged generative AI with live-action performance—something never before achieved at this scale. Their brilliance, experimentation, and technical mastery shaped a bold new cinematic language and expanded the boundaries of what storytelling can be. Congratulations to our entire Kinetek team for bringing this visionary project to life. #Kinetek #UnderscoreFilm #BelfastFilmFestival #Innovation #CreativeTechnology #GenerativeAI #FutureOfFilm #ImmersiveMedia #FilmCrew

Behind the curtain of cinematic innovation: A glimpse into the making of Underscore, Kinetek's groundbreaking feature-length film premiering at the Belfast Film Festival (Oct 30 – Nov 8, 2025). This psychedelic journey explores the world's end through environmental challenges, starring Game of Thrones alum Ian McElhinney as Aodhán and Jessica Reynolds (House of Guinness, Outlander) as Laoise. What sets Underscore apart? It's the first film to seamlessly merge generative AI with live actors—blending hyper-real AI-generated worlds with raw human performances for a bold cinematic immersive art experience. From Kinetek's studios, where proprietary AI algorithms combined with the creative adaptation from the actors, to the painstaking fusion of digital psychedelia and on-set drama, this project pushes the boundaries of storytelling. As a testament to Northern Ireland Screen's creative ecosystem and collaboration from Queen's University Belfast MediaLab, Underscore highlights how tech and art can drive meaningful conversations on sustainability. Congratulations to the Kinetek Team: Hugh McGrory, Director Debra McGrory, Producer Jim Johnston, Executive Producer World Premiere: Nov 5, 6 pm at ODEON Belfast. Join us for a screening or connect to discuss AI's role in film—tickets via belfastfilmfestival.org. #AICinema #FilmInnovation #EnvironmentalStorytelling #BelfastFilmFestival #Kinetek #WorldPremiere #northernireland #belfast #virtualproduction #convergenttech #immersive #featurefilm #innovation

Innovation happens when visionary, bold collaborators come together to reimagine what's possible. Read on to learn about our collaboration with the MediaLab at Queen's University Belfast on Underscore - our first original immersive feature film, the first commercial production to use their state-of-the art virtual production facility. Interview highlights with Kinetek founders Hugh McGrory (Writer/Director) Debra McGrory (Producer) and Partner Jim Johnston (Executive Producer) along with media pioneer Michael Alcorn. https://lnkd.in/e_PbyiiJ #innovation #immersivemedia #AIcinema #filmmaking #genAI #northernireland #belfast #virtualproduction #motioncapture #futureoffilm #futureofstorytelling #convergenttech #featurefilm #immersive

Date Posted: October 15, 2025 WORLD PREMIERE OF UNDERSCORE AT THE 25TH BELFAST FILM FESTIVAL -GROUNDBREAKING FEATURE-LENGTH FILM BLEND ACTORS, VIRTUAL PRODUCTION & AI SCREENING THURSDAY NOVEMBER 5 2025 A meditative psychedelic trip into the underlying fabric of reality, the Underscore is where the end of the world is the start of something new. Kinetek Ltd proudly announces the World Premiere of UNDERSCORE, the debut feature-length film from Northern Irish filmmaker and immersive media artist Hugh McGrory at the 2025 Belfast Film Festival screening on Wednesday 5 November at 6pm at ODEON Belfast cinema. UNDERSCORE is a bold cinematic meditative immersive art experience exploring our intense transitional present, teetering on environmental collapse while encountering redefining AI and non-human intelligence.  UNDERSCORE received development and production support from Northern Ireland Screen and Kinetek. UNDERSCORE is a groundbreaking independent film, blending generative AI with traditional film techniques. An experimental narrative, McGrory combines live actors, real-world footage with generative AI, virtual production, motion capture and ambient soundscapes with a haunting original score by Phil Kieran. Filmed entirely in Northern Ireland and produced by Kinetek Studios between Belfast and their base in the US, UNDERSCORE stars Ian McElhinney (Game of Thrones, Derry Girls) and Jessica Reynolds (Kneecap, House of Guinness ) as a grandfather and granddaughter navigating an ever-shifting landscape where the end of the world is the start of something new. Laoise and Aodhán, come together to face the apocalypse. As the material world mutates and evolves, they transform into light. Hugh McGrory, Writer/Director, had this advice for audiences; “Underscore is an experience – something that happens to you rather than something you observe. Like meditation or hypnosis it works best when you let yourself relax. It’s a chance to get away from all the noise and problems and sit for a while, like a chapel in a busy airport. The film is designed to communicate with the quieter parts of you – to stir up sensations, thoughts, memories, and emotions – so don’t think too hard and just go with the flow.” Richard Williams, Chief Executive of Northern Ireland Screen, said; “Northern Ireland Screen is committed to nurturing projects that push creative boundaries. By supporting bold, experimental work, our screen industry continues to pioneer new forms of cinematic storytelling. The world premiere of Underscore at the Belfast Film Festival is a testament to what’s possible when a unique story and talented creatives harness Northern Ireland’s world-class facilities and emerging technologies.” https://lnkd.in/efn9wCKz #Underscorepremiere #NIIndependent #GenAI #FeatureFilm #FutureOfCinema #RisingStars #Innovation #VirtualProduction #psychedelicfilm #Actors #GenerativeAnimation