For the Beauty Obsessive
Practical • Honest • Beauty-Specialist
TopBeauty is where real beauty decisions get made. Our in-house beauty editors personally test every product they cover — no shortcuts, no guesswork. The content is beauty-only, the reviews are brutally honest, and the social feed feels like a recommendation from a friend who happens to be a pro. When she's ready to buy, she's already read it here.
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For the Trend-Seeker
Aspirational • Editorial • Fashion-forward
POPLADY readers come with an open mind and leave with a wish list. With 70% beauty and 30% fashion content, our editorial digs deep into product stories, brand heritage, and the cultural moment behind every launch. Our photography is moody, our writing is considered, and our readers don't just scroll — they save, share, and return.
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POPLADY builds desire. TopBeauty drives the decision. Together, they cover every stage of her journey — from the first impression to the moment she adds to cart. Brands that partner with both platforms consistently outperform single-platform buys.
POPLADY — Awareness & Desire
TOPBEAUTY — Consideration & Conversion
From Desire to Decision
Most media buys hit one moment. POPMEDIA covers the whole arc — from the first time she discovers your brand to the moment she adds it to cart.
Editorial storytelling, brand mood-boarding, trend placement.
Brand story meets honest product testing and comparison content.
Tested. Reviewed. Recommended. Her most trusted source.
Brands that partner with both platforms consistently outperform single-platform buys. You're not doubling your spend — you're covering her entire decision journey."
Why POPMEDIA
Generic platforms put your brand next to everything. POPMEDIA puts it in front of the one thing that matters — a reader who is already shopping.
Your campaign appears exclusively in a feed where every post, every article, and every reader is beauty and fashion. No tech news. No food columns. No lifestyle noise diluting your message. 100% relevant context, every single impression.
TopBeauty editors personally test every product before writing a word. POPLADY researches the brand story behind every launch. When we recommend something, 2.5 million monthly readers listen. That trust transfers directly to your brand the moment we cover it.
Your campaign doesn't stop at content. It extends into influencer amplification, chat commerce, and AI-powered analytics — giving you full-funnel coverage from a single brief.
No vanity screenshots. Every partnership delivers a clear performance report: reach, engagement, CTR, and audience breakdown — the numbers you need to justify the spend, renew the budget, and make the next campaign bigger.
What We Offer
From a single article to a full 360° campaign — every package is built around your goal.
Editorial
Native editorial that reads like a recommendation, not an ad. Product launches, brand storytelling, heritage campaigns.
TopBeauty
In-house editors test, photograph, and review your product. The most purchase-intent-driving format we offer.
POPLADY
Place your brand inside trend forecasts, fashion editorials, and curated mood content. Luxury and premium positioning.
Social
Organic and boosted content across Facebook, Instagram, Threads, WhatsApp, XHS, and YouTube.
TopBeauty Exclusive
Direct access to 44K opted-in beauty subscribers. Highest open-rate format available.
Cross-Platform
Full-funnel campaigns spanning both POPLADY and TopBeauty. Awareness to conversion in one integrated buy.
Every brand is different. Let's build something that fits yours."
Common Questions
Branded editorials, professional product testing features, social media campaigns, WhatsApp broadcast sponsorships, fashion and trend integrations, and cross-platform packages spanning both TopBeauty and POPLADY. Every format is matched to your campaign objective — we don't do one-size packages.
Typically 5–10 working days from brief approval to publication, depending on format. WhatsApp broadcast sponsorships can go live within 48 hours. We'll give you a clear production timeline when we send the proposal.
Yes. For all branded editorial and advertorial formats, a draft is shared for your approval before anything goes live. We won't publish content your team hasn't signed off.
We work with brands at a range of scales — from a single sponsored article to full 360° campaigns. Rather than set minimums, we'd rather understand your objective and budget and propose what actually makes sense. Tell us your brief →
Yes. Every partnership includes a post-campaign performance report covering reach, engagement, click-through rate, and audience breakdown. No vanity screenshots — the numbers you actually need to evaluate the buy and plan the next one.
Get In Touch
Fill in a few details — we'll come back within 1 business day with a custom media plan built around your brand, objective, and budget.
info@popmedia.hkOur team will be in touch within 1 business day with a tailored media proposal — not a template, something built for your campaign.
No commitment. No hard sell. Just a conversation about what's possible. We'll follow up with a media kit tailored to your brief.
