Subtotal gives brands the tools to build real relationships with retail shoppers. By linking retail accounts, you can see what customers buy—when they buy—and turn retail purchases into loyalty, personalization, and stronger connections.
Prime Day 2026 was last week. We took a look at the data.
Orders in our panel doubled, and spend nearly tripled. People weren't just ordering more; they were buying bigger.
A few things that stood out:
Average order value climbed 40% over a matched baseline week
Electronics
Retail shoppers are often a brand's most loyal customers. Don't leave them out of your loyalty program.
We're excited to partner with @smilerewards to make it easier for brands to reward shoppers at retailers like Walmart, Amazon, Target, and more.
The Subtotal + Smile
Consumers are already loyal. Brands just can't see it.
Most purchases happen through third-party retailers, so the brand-shopper connection gets lost.
Open Commerce is the framework for fixing that. Subtotal is building the infrastructure to make it real.
Read more 👉
Your customer bought at Target, reordered on Amazon, then hit your DTC site.
To them: one relationship.
To your engagement stack: three separate people.
Most shoppers use multiple channels. Most brands only see one.
The loyalty is already there. The purchases are already
We're excited to announce that account linking is now live at Atari! Powered by Subtotal.
Atari shoppers can now link their Walmart and Amazon accounts and share their purchases directly with the brand—no receipts, no hoops, no friction.
Getting to work with a brand this iconic
Brand marketers spend more time waiting for data than acting on it.
The Subtotal MCP changes that. Ask questions about your purchase data in plain English. Get answers in seconds. No queries. No waiting.
Read more here:
Thrilled to officially welcome Stone Mele to the Subtotal team! 🎉
Stone joined us back in December as a Staff Software Engineer and has been masterminding our data architecture ever since—writing code, shaping how raw purchase data flows through our systems, and making sure
Q1 shipped🚀
ISO 27001 ✓ · GDPR aligned ✓ · Event Simulator ✓ · Activity Log ✓ · Dashboard insights ✓ · Klaviyo rebuild ✓ · Shopify app published ✓ · @smilerewards integration ✓ · Infra upgrades ✓
Proud of the team. Q2 is going to be even bigger.
Full recap ⬇️
Big news! @mbcunning22 has joined Subtotal as our Head of Operations.
Matt brings deep experience in both finance and law. He’s a brilliant operator and systems thinker, and he’s already making a huge impact.
More about Matt 👇