Better signals for AI.
Better performance.
Zeroma captures live consumer signals across the web and resolves them into addressable audiences. The human signal layer for AI-driven programmatic media.
Trusted by leading brands to improve AI models, bidding, and programmatic performance.
AI is only as good as the signals you feed it.
Static segments age fast
Live audiences reflect declared, in-market intent, so you target who matters, when it matters.
Inform every bid with stronger signals
Feed declared intent into your bidding logic, helping algorithms prioritize higher-value users and reduce wasted impressions.
Improve performance at the source
Real human signals strengthen the models and identity frameworks behind every campaign.
Build with signalsyou can trust from the start.
Deterministic signals. Built from consented zero-party data, captured directly from consumers.
No reliance on cookies. Stable identity across environments.
Designed to enrich, not replace. Zeroma strengthens the identity graph you already use.
Direct activation in your DSP. The Trade Desk, DV360, and Meta.
Consistent signals across platforms. No rebuilding or reinterpretation.
Built-in control & measurement. Deterministic suppression and holdouts.
24h
Generate and activate live, in-market audiences
98th
Audience relevance on a leading global DSP
100%
Deterministic seed data from real consumers
Turn human intent into programmatic audiences that drive stronger performance.
Capture intent
Proprietary surfaces capture live consumer intent.
Build the audience
Intent signals are structured into activation-ready audiences.
Match and scale
Audiences are linked to addressable identifiers and expanded.
Activate
Delivered directly into DSPs and SSPs.
See how better data drives better results.
Zeroma audiences are published directly into leading programmatic marketplaces, ready to activate.
Activate faster. Validate performance in real time.
Data Marketplace Access
Zeroma audiences are published in major programmatic marketplaces, including The Trade Desk.
Discoverable directly in your DSP
No onboarding or integration required
Ready to activate immediately
Deterministic, privacy-safe identity
Built on 100% hashed email (HEM) and interoperable with UID2.
No reliance on cookies or probabilistic IDs
Stable identity across environments
Seamless fit within existing workflows
Common questions
Need more clarity? Book a demo and we'll walk you through the details.
Zeroma is a signal layer that captures declared consumer intent and turns it into audiences you can activate in programmatic channels — so campaigns start from stronger inputs, not guesswork.
Instead of relying on inferred segments, you work with real answers from real people, refreshed continuously as intent shifts.
Third-party data is often modeled or probabilistic. Zeroma is built on direct, declared intent — deterministic identity and transparent sourcing so you know what each audience is based on before you spend.
Audiences are composed from verified responses and structured signals, then published for discovery in your DSP. You can combine, refine, and refresh them as new intent flows in.
Many teams are live in days, not months. We align on use cases, activate the data paths you need, and help your first campaigns ship with the right segments from day one.
