Comment to DM automation
Someone comments your keyword on any Instagram post or Reel and gets your link in a DM, plus a public reply in the thread.
How comment to DM works →Verified Meta Tech Provider
Free Instagram DM automation that turns comments into customers
BuzzWire is a free Instagram DM automation tool for creators and brands. It DMs your link to anyone who comments your keyword, messages you or replies to your story.
Make it live — start free
No card needed · 14 days of Pro included
- Unlimited DMs, free forever
- Official Instagram API
- Turns commenters into followers
jordan.travelsActive now
LINK
Hey there! Here’s the link you asked for.
maya.co/linkTap to open
Sent automaticallyMessage…
@maya.createsComment LINK below
FollowersExample
52.4K+1,286 this week
MonWedFriSun
From Follow Gate+412 new followers
The Platform
Everything you need to automate Instagram DMs
Every comment, DM and story reply answered for you, then turned into followers and leads.
Catch every comment, DM and story reply
Free on every plan. Answered at 2pm or 2am, even while you’re offline.
DM keyword automation
When someone DMs you a word like PRICE or BOOK, BuzzWire answers automatically. Everything else stays in your inbox for you.
How DM keyword automation works →
Story-reply automation
Put “Reply LINK” on an Instagram story. Every reply with that word gets your link, with keywords kept apart from your DMs.
How story-reply automation works →Turn commenters into followers and leads
Instagram rents you an audience. Build one you own.
Follow Gate, with gentle reminders
ProAsk people to follow before they get the link. People who go quiet get one gentle nudge, then their link, so it always arrives. Prefer no check? Follow Nudge adds a friendly “follow me” line instead.
How Follow Gate works →In-DM lead capture
ProCollect emails right inside the Instagram DM. Export them as a CSV for the email tool you already use.
How lead capture works →
Image-card DMs
ProSend a photo, a title and a tappable button instead of a bare link.
How image-card DMs work →Built into every Instagram automation
Worded like you, paced like a person.
Every DM reads differently
Spintax and {{username}} turn one template into DMs that read like you typed each one.
{Hi|Hey|Hello} {{username}}! Grab the guide below.Account safety, built in
The checks creators ask about first.- Verified Meta Tech ProviderRuns on Instagram’s official API
- Instagram LoginWe never see your password
- Opted-in onlyMessages only people who contacted you first
- Human-like pacingPaced within Instagram’s limits
- Safety on every sendSTOP honored, risky links blocked
- Any languageWrite DMs and buttons your way
- Ready-made templatesStart from proven flows
- iPhone previewSee every DM before it goes live
Start free — no card
Free forever · 14 days of Pro included · See all features
Creators on BuzzWire
Instagram creators and brands run their DMs on BuzzWire
From home-design apps to food brands, they answer every comment automatically.
450K+DMs sent automatically
1,000+creators and brands
10countries
Stats as of October 2026.
Capterra review
“Simple, Affordable Instagram Automation Tool”“It is easy to set up, the workflow builder is simple to understand, and I was able to quickly create Instagram DM and comment-to-link automations.”Switched from ManyChat
Abhishek R.Co-founder, Events Services
Verified review on Capterra ↗Pricing
Free Instagram automation, with Pro when you’re ready
Free isn’t a trial here. You pay for growth features, never for messages.
Founding Member priceStart free — 14 days of ProStart free — includes 14 days of Pro
Pro
Growth tools to turn commenters into followers and leads.
$6.58/mo$9.99
$79 billed yearly. Founding price, locked while you stay subscribed.
- Everything in Free
- Follow Gate with gentle reminders
- Follow Nudge
- In-DM lead capture + CSV export
- Image-card DMs
- No BuzzWire line on your DMs
- Priority support
Free
The full comment-to-DM product. No trial timer.
$0forever
Start free - Unlimited DMs and automations
- Comment, DM and story-reply triggers
- Public comment replies
- Spintax and {{username}}
- Full safety suite
- 1 Instagram account
- A small BuzzWire line on DMs
Every new account gets 14 days of Pro. No card. · Cancel anytime · Payments by Dodo Payments
ManyChat’s free plan covers 25 active contacts (checked October 2026). BuzzWire Free has no contact cap.
Compare plans →How it works
How Instagram DM automation works
Three steps, no code. Most of the work is picking your keyword.
- Step 1
Connect with Instagram Login
Approve BuzzWire through Instagram’s official login. No Facebook Page needed, and we never see your password.
- Step 2
Pick a trigger and what to send
Choose a comment keyword, a DM keyword or a story reply. Write the message and add the link to your guide, PDF, video or page.
- Step 3
Preview it, then go live
Check every DM on an iPhone preview, switch it on, and BuzzWire replies to every match, paced within Instagram’s limits.
FAQ
Instagram DM automation FAQ
Straight answers about the free plan, account safety and setup.
Is there a free Instagram DM automation tool?
Yes. BuzzWire is a free Instagram DM automation tool. The free plan includes unlimited DMs and automations on one Instagram account, comment, DM and story-reply triggers, and public comment replies, with no contact cap and no card. Pro adds growth features for $9.99/mo or $79/yr, and every new account gets 14 days of Pro free.
Is Instagram DM automation allowed and safe?
Yes, when it runs on Instagram’s official API. Approved tools can reply to people who comment on your posts, message you or reply to your story. BuzzWire is a Verified Meta Tech Provider: it only messages people who contacted you first, paces every send within Instagram’s limits and always honors STOP. How we keep your account safe →
How do I automate Instagram DMs?
With BuzzWire it takes three steps: connect your Instagram professional account with Instagram Login, pick a trigger (a comment keyword, a DM keyword or a story reply) and write your message, then turn it on. BuzzWire replies to every match automatically, and you can preview each DM on an iPhone first. Read the setup guide →
Can I send a DM automatically when someone comments on my post?
Yes. That’s comment-to-DM: when someone comments your keyword on a post or Reel, BuzzWire sends them a DM with your link, guide, PDF link or video, and can also post a public reply in the thread. Comment to DM automation →
Can BuzzWire send a DM to new followers?
No. Instagram’s rules only let tools message people who contacted you first, by commenting, sending a DM or replying to your story. To grow followers, use Follow Gate (Pro): people who comment are asked to follow before they get your link, and the link always arrives.
Do I need a Facebook Page?
No. You connect with Instagram Login, using an Instagram professional account (Business or Creator). BuzzWire never sees your password.
How much does BuzzWire cost?
The Free plan is $0 forever. Pro is $9.99 a month, or $79 a year ($6.58/mo) at the Founding Member price. Pro adds Follow Gate, Follow Nudge, In-DM lead capture with CSV export and image-card DMs, and removes the BuzzWire line from your DMs. You pay for features, never per message or per contact. Compare plans →
How is BuzzWire different from ManyChat?
BuzzWire is built only for Instagram, and its free plan has no contact cap, while ManyChat’s free plan covers 25 active contacts (checked October 2026). Each automation is set up in a three-step wizard with an iPhone preview. See the full comparison →
Your next post
Turn your next comment section into followers and leads
Free forever, with 14 days of Pro to start.
Start free — no cardVerified Meta Tech Provider · Official Instagram API
Instagram DM automation, explained
Updated October 2026 · By the BuzzWire teamWhat is Instagram DM automation?
Instagram DM automation sends a direct message for you when someone comments a keyword on your post or Reel, replies to your story, or messages you a word like PRICE. BuzzWire is a free Instagram DM automation tool that does this through Instagram’s official API, so you connect with Instagram Login and never share your password. See how comment to DM and Instagram auto DM work.
What can an automated DM send?
Anything you would paste into a chat: a link to your shop, a free guide, the link to a PDF, a YouTube video or a prompt. Image-card DMs (Pro) add a photo, a title and a tappable button, and you can write every DM and button in any language. Start from ready-made Instagram DM templates.
Who uses BuzzWire?
Creators, coaches and small brands that get more comments than they can answer: fitness coaches sending plans, D2C brands answering price questions, restaurants taking bookings and food bloggers sharing recipes. Browse Instagram DM automation use cases.
