StackAdapt

Welcome to the board, Caroline Tsay. Caroline has spent her career on the building side of tech. Product at Yahoo! when it was one of the biggest things on the internet, software at Hewlett Packard Enterprise, then her own AI company as co-founder and CEO. She currently sits on the boards of The Coca-Cola Company, Morningstar and NiCE, and has advised plenty of AI startups on product and go-to-market along the way. We’re building a lot right now and growing fast. It helps to have someone at the table who’s been through that herself and knows what it takes to do it well. Glad to have you with us, Caroline.

Custom Audiences for ChatGPT Ads are live in StackAdapt. Bring the lists and segments you already run through StackAdapt's Data Hub into ChatGPT campaigns. Reach someone on CTV, then catch them again in ChatGPT. Include who you want. Exclude who you don’t. Bid harder where it counts. See how it works: https://lnkd.in/gmxueKEh #OpenAI #StackAdapt #ChatGPT #Programmatic

Halloween is a $13.5 billion warm-up. That's what US shoppers are expected to spend this year, and it's still the smallest major moment of peak season. What you learn in October (what's selling, which channels are converting, who's buying early) is what decides November, and beyond. Our 2026 Holiday Guide covers how to read the season's first signals and turn them into Q4 results: https://lnkd.in/eR5Y6EB2 🎃 #RetailMarketing #DigitalMarketing #AdTech

75% of marketers say they run omnichannel. Almost none of them are orchestrating it. Running CTV, display, and audio side by side is not the same as sequencing them so one channel sets up the next. Most teams are still doing the former and calling it the latter. Alessandra Alessio, our APAC Marketing Director, unpacks that gap and four other programmatic trends shaping 2026 in B&T, drawing on our survey of nearly 500 marketers worldwide: cross-channel unification, where AI actually fits, stack consolidation and which emerging channels top performers are testing first 🗺️ https://lnkd.in/e-TUZnj9 🔗

Top performers aren’t simplifying. They’re getting better at managing more. They’re more than twice as likely to have added three or more channels, report more connected customer data, higher measurement confidence, and less wasted spend. They took on more complexity, and built the foundations to handle it. The State of Programmatic Advertising 2027 is out today. As marketing gets more capable, the ability to coordinate it all matters more. Swipe for the data behind each trend. Full report in the comments 💻

Audio used to be one big pool of inventory. Now it's 530,000+ podcasts you can choose from, or steer clear of, with a report that shows exactly which ones your ads landed in. Category controls and audio type are now live in StackAdapt, along with show-level targeting and reporting. Pick the formats and genres that fit your brand, pick the shows that fit your audience, then see the results broken out show by show. Interested? Check out our deep dive in the comments 🎧

We've got two new C-suite titles to announce this week! Anna Grodecka-Grad is now our Chief Client Officer. She leads the 400 people across our global client organization, the team that has made StackAdapt as much about the people as the platform. Nobody has pushed us to stay closer to our clients than Anna. Pinar Ozyetis is our new Chief Legal Officer. Every partnership, acquisition, and privacy decision we've made has had her fingerprints on it. She also keeps a community garden alive, which we think says plenty about how she builds things. Congratulations to you both. Let's keep growing boldly 💐

We took “competitive advertising” a little too literally 🌐 Traditional B2B advertising plays it safe. One of our clients, a pioneer in cloud-based solutions, wanted to do the opposite. After a five-year hiatus from advertising, they reintroduced their brand on the world’s biggest screen at AWS re:Invent, and we ran the first-ever brand lift study on the Sphere to prove it worked. The full case study is in the comments. Swipe for the results. #B2BMarketing #DOOH #ProgrammaticAdvertising

We couldn't stop by Advertising Week NYC without bringing flowers 💐