Rapidly build complete high-availability live video workflows

Norsk is a complete system for developing, deploying and operating live streaming systems. It brings ultra high-availability at scale. Its foundations have been in the field since 2010 and facilitate hundreds of thousands of live financial news, sports and linear / live online TV channels.

Norsk Studio is our flagship product: it enables developers and streaming engineers to prototype instantly, test rapidly and deploy to production with confidence using a visual drag-and-drop UI.
Norsk Manager lets you deploy at scale and maintain broadcast-quality services with carrier-grade availability.

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The Norsk difference

Plenty of platforms can move video from A to B. The question is what happens when the stream can't drop, the deadline can't move, and the workflow you shipped last quarter needs to do something new by Friday. That's the job Norsk was built for.

Proven reliable. Fifteen years and counting.

Norsk has run mission-critical live video for over 15 years — in the cloud, on-prem, and across both at once. When AWS US East went down, NASDAQ's Norsk-based infrastructure was back in about a second; their customers never noticed. High availability isn't a tier you pay extra for; it comes from the architecture: automated failover, hitless recovery, and deployment tooling that treats redundancy as the default.

One platform. The whole workflow.

Ingest to delivery, Norsk covers the full production surface: standards and format conversion (SDI, ST 2110, TAMS), live switching and compositing, picture-in-picture and L-band layouts, D-box, overlays, ad insertion and SCTE-35 monetization, and subtitling that converts any text caption format to any other — WebVTT, TTML/IMSC, CTA-608/708, Teletext — without losing colour, styling, or positioning. Low latency where it matters, over Media over QUIC and WebRTC. No second vendor to bolt on, no gaps to bridge.

Fast to build. Safe to change.

Stand up a working MVP in hours. Generate a dashboard the same day. Take a new capability to market in weeks, with the risk profile of configuration rather than a ground-up build. Because everything runs on the same proven engine, extending a workflow doesn't mean betting the workflow — iteration is cheap, and rollback is trivial. This is where AI earns its place too: Norsk is AI-centric from design through build, run, and operate, which compounds the speed advantage rather than replacing the humans who use it.

Reliability

Engineered for the moments that can't fail

High-stakes broadcasts cannot fail. An international sporting event, a breaking news bulletin, or an all-hands streaming to thousands of employees all carry real consequences if the stream drops.

Norsk is built to keep these broadcasts running. It supports redundant source acquisition and automatic failover across servers and cloud regions, so the broadcast continues even when individual components fail.

Norsk also deploys where your content and your team are. Workflows can run on your own hardware, in the cloud, or both, with Norsk Manager scaling capacity across events without manual intervention.

100,000+

Live events / year

Customers

“When Amazon US East went down, we had most of our infrastructure running there. Some companies were down for days. We were down for around a second. None of our customers even noticed!”

Simon Ball NASDAQ OMX

How it works

Build. Run. Connect.

Three steps from first workflow to production deployment.

Step 01 — Build

Design it visually.
Version it as code.

Drag sources, encoders, production enhancements, packagers, and outputs onto the canvas. Connect them with a click. Add graphics overlays, set up source switching, configure ABR ladders — all from a single visual interface. Save any workflow as a reusable template.

RTMPSRTSDIWebRTCHLSDASH

The Norsk Studio canvas: RTMP and SRT inputs through a source switcher, video and audio encoders, to a CMAF output with a live preview

Step 02 — Run

Deploy anywhere with a single click

Press play to deploy on your own hardware, in the cloud, or both. Norsk runs natively on AWS, GCP, Oracle Cloud, and Akamai. Switch sources and update graphics live without interrupting the stream — all from the same UI.

AWSGCPOracle CloudAkamaiDockerKubernetesBare metal

The Norsk-CTL dashboard running the Norsk stack: live instances, infrastructure, CPU reservations and disk — deploy on your own hardware or any cloud

Step 03 — Connect

Control everything via API

Trigger source switches, update overlays, or start recordings with a single HTTP request. Go deeper to build fully custom media applications — in days rather than months. Or hand control to Norsk Reasoning and let AI watch, decide, and act on your streams autonomously.

OpenAPISpotlight UIWebhooks

Control API

# Enable a live HLS/DASH output

curl --request POST \

--url http://norsk-host:port/live/api/hlsdash/enable \

--header 'Accept: application/json' \

--header 'Content-Type: application/json'

200 OK { "enabled": true }

Custom builds

Nothing here quite right? We'll build it.

Some live workflows don't fit a standard product. Norsk Turnkey is for those. Describe the workflow you need and our engineers build it in Norsk Studio, integrate it with your pipeline, and support it. You get exactly what you need without having to learn Norsk Studio yourself.

Licensed per channel, with the build charged at a day rate and support on top.

Built and supported by Norsk

See Norsk Turnkey Talk to us

Total cost of ownership (TCO)

Your infrastructure. Your cost base. Your data.

Licensing that follows how you run: per channel, per probe, per flow, per hour or per environment, depending on the product. No lock-in to a cloud provider's pricing model. Deploy on your hardware or your cloud, and the economics stay yours.

Your hardware or your cloud

On-premises, AWS, GCP, Akamai, or hybrid. Deploy where your content and your team are — and move it when your situation changes.

Flexible billing models

Each product is licensed in the unit that fits it. Channels that run 24/7 are licensed at fixed concurrency. Channels created for events are measured at the 95th percentile of daily peak concurrency, so a short spike does not bill at peak. Talk to us about what works for your economics.

Data stays where you put it

No mandatory cloud intermediary. Your content, metadata, and audience data remain in your infrastructure — including for European procurement and data-sovereignty requirements.

Predictable cost base

Licences are annual and priced on stated assumptions, so you can model your costs before you commit. Event-driven channels are metered at the 95th percentile of daily peak and billed quarterly in arrears, so a big event does not produce a surprise bill.

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Norsk Reasoning

AI that pays its own way

We designed Norsk for humans, and humans work best when they aren't drowning in context. It turns out AI agents work exactly the same way.

That's not a coincidence. It's a design principle that paid off twice. In Norsk, the code defines its own documentation and its own interfaces, so neither can drift out of sync with reality. A human reading the docs and an AI agent reading the same interfaces are working from identical sources of truth. Add careful context management and MCP support throughout, and you get a platform where AI can genuinely build, operate, and monitor live workflows, not just comment on them.

The point isn't the AI. The point is what it buys you: dashboards assembled in hours instead of sprints, monitoring that flags quality and acts on it, and the ability to deliver and monetize streams that would otherwise cost too much to run. If a workflow only breaks even with a human in every seat, AI-centric infrastructure is what changes the math.

Explore Norsk Reasoning →

Testimonials

Trusted by broadcast professionals worldwide

What teams building on Norsk have to say.

When Amazon US East went down, we had most of our infrastructure running there. Some companies were down for days. We were down for around a second. None of our customers even noticed!

Simon Ball

NASDAQ OMX

Norsk is the Mjölnir of our media processing workflows and helps us to build quickly and reliably.

Alexander Leschinsky

G&L

Norsk represents the future of how streaming media services will be built. What might have been thousands of lines of code were reduced to just a few.

Jason Thibeault

Streaming Media

Get Started

Planning a Norsk deployment? Let's talk first.

Norsk is licensed software that runs in your own infrastructure, so the best starting point is a conversation. Tell us what you're building and we'll work out how Norsk fits, what a first deployment looks like, and how we can help you get there.

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Rapidly build complete high-availability live video workflows