IAB Europe

@IABEurope

IAB Europe is the European-level association for the digital marketing and advertising ecosystem.

Brussels

iabeurope.eu

Joined March 2009

2,457 Following

8,960 Followers

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IAB Europe
@IABEurope
15h
🛒 What will it take to unlock the potential of in-store #RetailMedia? As we continue sharing conversations from #RMIS2026, Deli Bom, James Allison (Advertima) and Mazen Mroueh (Publicis MENA) explore audience measurement, real-world examples and opportunities for retailers and
IAB Europe
@IABEurope
Oct 29
The Great Debate: CTV returns on 18th November! ⚖️ Should CTV be planned and measured as digital advertising or television? Industry experts go head-to-head: 🟢 FOR: AUDIENCES & IAS 🔴 AGAINST: Nexxen 🎤 MODERATOR: Google Expect opposing arguments on how CTV should be planned,
IAB Europe
@IABEurope
Oct 27
📢 We're hiring! Join the IAB Europe team. 🔹 Events Manager: Lead our conferences, webinars and member events. 🔹 Membership Manager: Build member relationships and turn engagement into insight. 📍 Brussels (hybrid) or UK (home-based). Apply: 🎟️ iabeurope.eu/join-the-iab-e… 🤝
IAB Europe
@IABEurope
Oct 26
🚗 What can a car brand gain from partnering with an electronics retailer? Recorded at our Retail Media Impact Summit, Marie-Clare Puffett and MediaMarkt Benelux's Lieke Buisman explore the MediaMarktSaturn–Opel partnership and the potential of non-endemic Retail Media. 🎧
IAB Europe
@IABEurope
Oct 22
A warm welcome to Nectar360, our newest member! Combining expertise in loyalty, data and Retail Media, Nectar360 brings valuable perspectives to our growing community of industry leaders working to advance Retail Media across Europe. We're delighted to have them on board and