SEO works best when the fundamentals work together.
Use this 43-point checklist to strengthen your technical SEO, content, keyword strategy, and visibility across Google and AI search. Start with the biggest opportunities and work through the rest at your own pace 👇
After analyzing 42,000 blog posts with an AI detector, content classified as fully human-written outperformed AI-generated or mixed content across the top 10 positions.
The gap is most striking at position 1: 80.5% probability of being human-written vs just 10% AI-generated.
If your site structure isn’t clear, AI won’t surface your content.
Improve visibility in AI search with our SEO guide (+ 6-month playbook template) 👇
social.semrush.com/4khUxo0.
Most content update processes break down at scale.
This workflow fixes it by splitting content updates into nine distinct skills, each handling a specific stage of the content lifecycle – from identifying what to update, to rewriting, structuring, and quality control.
Instead