Strategic marketing solutions
Discover the power of content to create meaningful connections.
Your regional marketing partner
Never before have regional markets been more crucial in marketing strategies as we experience unprecedented migration to regional Australia. And never before have brands needed the most trusted and effective regional media partners.
Research has proven that ACM meaningfully connects with these high growth communities week in, week out. We encourage you to explore the different ways your brand can best leverage ACM’s community connection.
Client Solutions & Strategy
Our Client Solutions & Strategy team is dedicated to building impactful solutions to address brands’ unique marketing challenges.
CS&S is a team of highly skilled strategic thinkers passionate about developing a deep understanding of your business. With data informing everything we do, we take your brief and apply our robust process to build strategies to truly connect your brand to communities in the regions.
You might be looking to educate consumers about a new product, change the way they feel about your brand, or influence them to take a specific action – whatever your priority, ACM’s CS&S team will develop integrated cross-platform partnerships which connect you to a highly lucrative regional Australian audience.
Discover more with digital
ACM reaches 2.1 million Australians across our digital network of more than 100 brands. Of those only 9% consume our mastheads in print making our digital network a powerful solution to create incremental reach. Leverage our digital team to connect your brand with your most valuable customers anywhere, anytime.
Source: Roy Morgan Single Source, Apr 22 – Mar 23, P14+ – ACM monthly audience.
Take a look at some recent ACM success stories below.
Hawke’s Brewing Co.
Find untouched beer drinkers in new markets.
ACM partnership leveraging print drive double digit sales growth. View the results below.
MOSH
Make MOSH a household name for men’s health.
ACM Digital created a bespoke campaign resulting in over half a million impressions and an above average click through rate. View the results below.
Optus
Lift brand consideration amongst SME’s.
ACM Story Central was engaged to produce a series of branded content articles that were amplified on social. View the results below.
Story Central
ACM’s commercial content studio Story Central is committed to crafting brand stories that resonate with audiences, evoke emotion and drive action. How do we know what makes content effective? Because we are journalists; a team of 25 passionate storytellers across Australia who are professionally trained to create compelling content that meet the needs of a community, and your brand. We can help you develop your full end to end content plan, including:
- Content Strategy: Finding your story that needs to be told
- Content Solution: Bringing your story to life through various content and media executions
- Content Production: How we tell your brand story
- Content Amplification: Ensuring we connect the right people with your story
Story Central allows your brand to leverage ACM’s trusted voice and do the storytelling for you. Check out our range of content solutions and examples below.
Testimonials
Christine Yoon
MOSH Head of Marketing
“MOSH has had a lot of success recently but we’d be nothing without our continued investment in marketing. It ensures we are top of mind and provides the perfect platform to communicate our plans and products that helps us stay ahead of the pack. The work we’ve done with ACM has given us national reach whilst also continuously getting MOSH in front of many regional and community centres.”
Juan Briceno
San Remo Category Brand Manager
“Our Make Friday Night Pasta Night campaign was centered around the insight that sports are a pillar of regional communities. Playing sports requires energy and San Remo Pasta is the perfect solution on a Friday night to prepare for sport filled weekends. Boomtown and ACM have been key partners to make our Make Friday Night Pasta Night campaign a reality and bring the brand and message to those communities.”
Cathy Rennie Matos
Specsavers Head of Public Relations Aus & NZ
“We engaged ACM and their team of journalists to help us tell the story behind our ongoing work with The Fred Hollows Foundation. Content was the best approach in order to build a strong community connection as well as being able to tell the story behind our partnership with The Fred Hollows Foundation. Following the launch of this campaign the limited edition range at Specsavers sold out in stores and helped raise much-needed funds for The Foundation.”
Glen Brasington
Hawke's Brewing Co. CEO
“We were confident Hawke’s social purpose would resonate really well with regional Australians, in particular ACM’s audience and by joining forces, we’ve been able to amplify our brand’s presence and connect to people through the charitable platform of Landcare.”
