Know it now.
We tell great African stories.
AITS leverages deep-rooted local insights and technology in driving business transformation.
Why Choose AITS
At AITS, we prioritise business needs over tools or processes and allow our clients’ needs determine our choices.
African expertise
The leadership at AITS is composed of individuals with pure African ancestry who have worked with other global research firms for several years, and combine their extensive knowledge of African consumers with their African ancestry.
Speedy delivery
At AITS, we have the largest grassroots network in Africa built over the last decade and leverage this capability to shorten access to consumer insights. Together with our tech partners, we can launch multi-country studies at the click of a button.
Affordability
Due to our largely tech-driven tools, our cost of data collection is relatively low compared to global research Agencies. In a world with rising inflation and multiple company needs, this implies better value for money.
Global partnerships
We maintain partnerships with leading data and technology organisations which gives us the flexibility to combine different tools hence enriching our outputs.
Unlock actionable strategies that increase your business market value
We offer either data collection services only or full stacks research from project design, reporting and insights generation.
Qualitative
For our qualitative research, we conduct virtual or tech-enhanced F2F data collection leveraging AI tools to accelerate access to insights
Quantitative
We work with tech owners to conduct surveys with access to the largest panels across the continent
AITS Portfolio
At the firm, we work with either large research vendors or directly with manufacturers and service organisations
Online research panel
In partnership with leading global panel providers, we offer end-to-end data collection services either on a DIY model or assisted. We also assist clients set up hard to reach panels, e.g. Business leaders or affluent consumers.
Hybrid research
These are tech-optimised data collection systems.
AITS is able to seamlessly conduct research using hybrid solutions depending on project scope, e.g. AITS can physically recruit brand users for product placement including the pre-phase interview while completing the latter phases virtually using subscription AI solutions or CAWI.
Social media listening analytics
AITS is a channel provider to leading social media analytics providers in West Africa. With the growth of social media adoption, we believe social media analytics are a vital component of brand strategy and planning.
Traditional research
For smart data collection, we blend a mix of traditional methods such as CAPI, CATI, CAWI and in extreme cases, F2F.
Our Customers
Our customer profile cuts across manufacturing and large consulting organisation, both local and global!
"Amazing Designs and Quality Work!"
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John Doe
CEO, Acme Inc.
Meet Our Leadership
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Joanne Williams
Founder
Fred Buster
Director OPS
Lisa Hoffman
Director HR
Take Action with AITS Now!
See how good data can land you a quality decision
