FRANKLIN D RIVERA II, MBA
From Presidents Club to AI Auteur.
Led by a West Point Graduate and Fortune 100 Sales and Marketing Executive, ARP Visuals is a high-performance creative studio solving the world’s most complex brand challenges through AI Cinema and Neural Sound.
The Credentials
-
United States Military Academy at West Point – Graduate
-
MBA (Finance Concentration) – Graduate
-
Best of the Bay 2025 – AI Filmmaker & Composer
-
20 Years Fortune 100 Sales – J&J, GSK, Novartis
-
Fractional CMO – 15-year track record of ROMI-driven strategy
I didn't come to AI filmmaking from technology.
I came from twenty years of building brands inside some of the largest companies in the world — and a lifelong conviction that the most powerful thing a brand can do is make someone feel something.
The Pedigree: A Legacy of Performance
Before the first frame of AI video was rendered, the House of NYCe was built on a foundation of discipline and data. Our founder, Franklin D. Rivera II, is a West Point graduate and MBA (Finance) who spent 20 years in the trenches of Fortune 100 sales and brand operations for global leaders like Johnson & Johnson, GlaxoSmithKline, and Novartis.
Ranking #2 and #3 in sales globally for mission-critical products, Franklin learned early that "pretty" creative means nothing if it doesn't hit the P&L. He brings a Presidents Club work ethic and a fiduciary’s eye to every creative engagement.
The Evolution: ROMI Before It Was a Buzzword
In 2011, Franklin founded the V2M2 Group, where he pioneered the use of ROMI (Return on Marketing Investment) at a time when the industry was still chasing vanity likes. For over a decade, he served as a Fractional CMO, identifying the operational bottlenecks that prevent marketing from converting into revenue.
He discovered that most companies don’t have a marketing problem—they have an Asset Problem. They lack the high-fidelity visual and sonic IP required to cut through the digital noise. ARP Visuals was born to solve that specific gap.
The Methodology: Asset AI vs. Process AI
While the market rushes to use AI for "efficiency" and "process," the House of NYCe uses AI for Asset Generation. We don't just save time; we create Digital Capital.
As a Fractional Chief AI Creative Officer, Franklin audits your brand posture and operational engine before production begins. We then deploy Brand Couture—bespoke AI cinema and original neural scores—to build a "Visual Moat" around your business that generic stock footage and prompt-engineered agencies cannot replicate.
The Artist: House of NYCe
Complementing the strategic lead of ARP Visuals is the artistic soul of House of NYCe. As a 2025 Best of the Bay winner and composer with a 13-album deep-catalog, Franklin (as Frank NYCe) provides the sonic signature for every visual we produce. This "Left Brain-Right Brain" integration ensures that your project has both the mathematical precision of a finance MBA and the ethereal gravity of a world-class artist.
The Part Most People Don't Know
In 1998 I wrote and recorded an album. One song made it onto Tampa radio. Then life intervened — the military, the career, the years of building other people's brands — and the music went quiet for nearly three decades.
It never left.
In 2025 I came back. Not with a nostalgic recreation of what I'd made before — but with thirteen mastered original albums, a fully realized composer identity under the Frank NYCe imprint, and a catalog that spans atmospheric melodic house, classical electronic, EDM, and concept albums that treat the genre the way Robert Smith treated post-punk and Depeche Mode treated synth-pop. As a vehicle for something that actually needs to be said.
The music and the studio are not two separate pursuits. Every House of NYCe fashion film is scored by Frank NYCe. Every Brand Couture deliverable carries an original composition. The dream funds the studio. The studio funds the dream. They stopped competing the moment I understood they were always the same thing.
Internal Devices — my 2026 concept album about provider identity, depletion, and the cost of keeping everything running — is the clearest statement of what Frank NYCe is. Six tracks. One metaphor. An emotional argument that holds from the first note to the last.
SF Jazz called it exceptional craft. I'll take that.
What I Actually Believe
I believe most marketing is forgettable because it was built to be safe.
Safety is the enemy of identity. The brands that people remember — the ones that build genuine loyalty and command genuine price premiums — are the ones that had the courage to say something specific about who they are. Not to everyone. To the right people.
I believe AI has not made creative work cheaper. It has made exceptional creative work possible at speeds and price points that didn't exist three years ago. The practitioners who understand this are building a significant and durable advantage. The ones who are still debating whether AI is legitimate are already behind.
I believe the buyers who most need what I do — CMOs and brand leaders in their 40s and 50s who have been running at full capacity for two decades — are also the ones nobody is making work for. The marketing industry left them behind when it optimized for 28-year-olds with short attention spans. I haven't. The Frank NYCe catalog is for them. The Brand Couture offering is for their companies.
And I believe that the window to claim the position I'm claiming — emotionally honest AI creative leadership at the intersection of fashion cinema, original composition, and Fortune 100 marketing strategy — is open right now and will not stay open much longer.
I intend to use it.
Let's Build Something That Gets Remembered.
If you're a CMO, a brand leader, a designer, a modeling agency, or a luxury brand looking for a creative partner who understands both the strategy and the cinema — I'd like to talk.
A 30-minute conversation is where it starts.
