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Destination iQ

We manage every facet of tourism — transforming places into destinations that enrich the lives of visitors and residents.

Tourism drives real economic and cultural impact.

Unlocking your destination's full potential takes expertise, resources, and regional insight. DiQ is the strategic partner most destinations never knew they were missing.
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Happy Partners
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Tourism Brands

We don't just consult — we execute.

From marketing to product development, DiQ works alongside your team to holistically evaluate and improve the visitor experience.

Does your team have the bandwidth and expertise to execute a tourism strategy at the level your destination deserves?

Fill the gap in your DMO with DestinationiQ

We help your destination sustainably thrive while preserving your authenticity.

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Where expertise meets execution

We manage all aspects of tourism management, from strategy to implementation. Our next-level expertise enables us to bring the benefit of tourism to life while ensuring our integrated solutions not only elevate destinations but empower the individuals and businesses that call them home.

Fostering strong and lasting bonds with communities

We form professional, intimate bonds with our clients and treat them like partners. We listen, understand, and collaborate because we believe in the power of long-lasting relationships. At DestinationiQ, your community becomes our community.

Positive impact that endures

Our approach is intelligent and forward-thinking. We're not just about quick wins but about creating responsible and sustainable positive impact. DestinationiQ is here to shape a brighter future that transcends generations.
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Insights

Explore our collection of expert insights, actionable resources, and real-world case studies curated to elevate your destination management and marketing.
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Partner Brands

Sean Jefferson | Technical Director

Sean is a 20+ year veteran of digital technology. His calm demeanor gives him the ability to effortlessly communicate complex concepts to clients.

Lauren Durie | Marketing Director

A tourism industry triple threat and an award-winning municipal marketing and communications professional, Lauren's seen all sides of the travel industry from lead generation for one of the very first online tour operators to managing a team of 50 writers around the world as a publisher. Recently, she transitioned to the brand-side of destination development and loves the ability to affect impactful change where you live by speaking to both visitors and residents.

Kirsten Slavin | Account Director

Kirsten has always been driven by curiosity and connection. Her love for travel, the outdoors, and discovering new places fuels both her personal adventures and professional passion for helping destinations reach their fullest potential.

Before joining DestinationiQ, Kirsten spent several years in the hospitality industry, where she developed a deep appreciation for exceptional guest experiences and the power of meaningful relationships. She joined DestinationiQ in early 2022 as an administrative assistant, quickly immersing herself in every facet of the company. Her eagerness to learn, natural leadership, and ability to bring teams together led her to grow into the role of Project Manager and ultimately, Account Director.

Kirsten thrives on equipping people and organizations to be the best they can be, whether she’s helping a client strengthen their destination identity or supporting her team behind the scenes. When she’s not working, you’ll find her exploring new places, spending time with her family, or finding the next trail to wander.

Lindsay Diamond | VP of Client Strategy

Lindsay has been an explorer her entire life. She has traveled much of the world, falling in love with all the outdoor recreational opportunities, geologic diversity, rich history, and cultural depth it has to offer.

She began working with DestinationiQ in 2016, where she encouraged the company to focus even more on Destination Management and easily moved into an account director position where she further shines a light on her communications, relationship-building, strategic planning, and leadership skills; guiding clients on a successful path of tourism evolution.

Lindsay’s extensive network includes tourism directors and board members, social media influencers, members of state tourism offices, journalists, photographers, business leaders, and more.

Bryan Jordan | President & Owner

Bryan is the president and owner of DestinationiQ. He has decades of experience in the tourism field and remains on the cutting edge of the industry. He firmly believes in building open and honest long-term relationships through transparent communication and providing regions with sustainable and responsible tourism strategies that have a significant economic impact.

Years ago, he recognized the ROI on tourism far outpaced many other investments, yet there was always a gap where traditional tourism consultancies and regional staff were seldom able to do everything they need to do. DestinationiQ was born to meet these needs and fill the gap; treating our clients as the experts, actively listening to their goals, forming long-lasting partnerships, and functioning as an extension of their teams, overseeing budget decisions, crafting tourism programs, executing marketing plans, and delivering the products and services they need and deserve.

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