Linktree vs Beacons vs Doras: Which Link-in-Bio Tool is Best for Creators in 2025?

In the digital landscape of 2025, having a strong online presence isn't just about being on multiple platforms—it's about connecting them effectively. Link-in-bio tools have evolved from simple link collections to comprehensive creator hubs, becoming essential infrastructure for anyone sharing content online. But with so many options available, how do you choose the right one for your needs? This guide compares three leading platforms: , the well-known pioneer; , the feature-rich challenger; and , the all-in-one creator hub . Whether you're a content creator, small team, or professional looking to consolidate your online presence, this comparison will help you make an informed decision based on features, pricing, and real-world usability. What Makes a Great Link-in-Bio Tool in 2025? The link-in-bio landscape has changed dramatically since its inception. What started as simple link pages has evolved into sophisticated platforms that serve as personal headquarters for creators and professionals. In 2025, a truly effective link-in-bio tool needs to offer much more than just links. Unified Content Management Today's digital creators manage content across multiple platforms—from social media and newsletters to blogs and portfolios. The best link-in-bio tools now function as content hubs that bring everything together in one place. Rather than just pointing visitors elsewhere, top-tier platforms allow creators to host content directly, reducing platform dependency and creating a more cohesive experience. Professional Customization Generic templates no longer cut it. Creators and professionals need tools that allow them to express their unique brand identity. This means advanced customization options beyond basic colors and fonts—custom CSS support, flexible layouts, and the ability to create a consistent experience that matches your brand across every touchpoint. Integrated Analytics Understanding audience behavior is critical for growth. Modern link-in-bio tools should provide comprehensive analytics that track not just clicks, but engagement patterns, conversion rates, and audience demographics. The ability to integrate with external analytics platforms like Google Analytics has also become essential for serious creators. Team Collaboration Features As creator businesses grow, the need for team collaboration becomes crucial. The most advanced platforms now offer organization capabilities that allow multiple team members to manage content, analyze performance, and maintain brand consistency—all without sharing passwords or compromising security. Direct Monetization Options The creator economy continues to grow, and link-in-bio tools have become important monetization channels. Whether through tip jars, product sales, or subscription offerings, the best platforms make it easy for creators to generate revenue directly from their link pages. Integration Ecosystem No tool exists in isolation. Top link-in-bio platforms offer seamless integrations with other tools in the creator stack—from email marketing platforms and e-commerce solutions to community management tools like Discord. These integrations reduce friction and allow creators to build powerful workflows across their digital ecosystem. Mobile-First Design With mobile traffic dominating social media referrals, link-in-bio tools must deliver exceptional mobile experiences. This means fast loading times, touch-friendly interfaces, and responsive designs that work flawlessly across all devices. Growth-Supporting Features The best platforms grow with their users, offering scalable solutions that support creators at every stage of their journey. This includes features like blogs, contact forms, email capture, and audience segmentation that help convert visitors into followers and customers. In the following sections, we'll examine how Linktree, Beacons, and Doras measure up against these critical factors to help you determine which platform best meets your specific needs in 2025. Doras We've emerged as a comprehensive creator platform that goes beyond basic link-in-bio functionality to offer a complete digital hub solution. Key Features Pricing Structure Limitations We stand out for our all-in-one approach, offering significantly more value at lower price points than competitors. The platform's integrated blog, contact forms, and team collaboration features make it particularly well-suited for creators who want to consolidate their online presence without managing multiple platforms. Our focus is on offering premium features at accessible price points represents a shift in the link-in-bio market toward more comprehensive creator solutions. The pricing structure is notably more affordable than competitors, with many features available on the free tier that would require paid plans elsewhere. This positions Doras as an appealing option for growing creators and small teams who need professional tools without enterprise budgets. Linktree Linktree pioneered the link-in-bio space and remains one of the most recognized platforms in the market. Let's examine what they offer in 2025: Key Features Pricing Structure Limitations Linktree's strength lies in its simplicity and name recognition. It performs its core function well—creating a simple page of links—but lacks the comprehensive suite of features that creators increasingly need to manage their entire online presence. The platform has evolved slowly, maintaining its focus on simplicity at the expense of more advanced features. Beacons Beacons emerged as a more feature-rich alternative to Linktree, positioning itself as a platform for professional creators with monetization in mind. Key Features Pricing Structure Limitations Beacons has positioned itself as a monetization-first platform, which works well for creators focused on selling digital products or services. However, its higher price point and limitations in content creation make it less suitable for those seeking an all-in-one digital presence solution. Feature Comparison Table To help you make a clear decision, let's compare the three platforms across key features that matter most to creators in 2025: Best Tool for Different Creator Types Different creators have different needs. Let's break down which platform might work best depending on your specific situation: For Content Creators and Influencers Best Choice: Doras Content creators who regularly produce blogs, videos, or other media will benefit most from Doras's integrated content management system. The ability to host blog posts directly on your link-in-bio page eliminates the need for a separate blogging platform, streamlining your workflow and keeping your audience in your ecosystem. The comprehensive analytics also provide deeper insights into content performance, helping creators optimize their strategy over time. For influencers who collaborate with brands, the professional presentation and custom domains create a more polished impression. When Linktree Might Work:  For creators who only need the most basic link sharing and value extreme simplicity over functionality. When Beacons Might Work:  For creators primarily focused on selling digital products who don't need content creation tools. For Small Teams and Organizations Best Choice: Doras The organization features in Doras make it uniquely suited for teams who collaborate on content. With role-based permissions, team members can contribute to the same account without sharing login credentials or compromising security. The affordable organization tiers ($0 for up to 3 members, $5.99 for up to 5) make Doras accessible even for teams with limited budgets, while the unlimited tier ($11.99) scales comfortably for larger operations. When Linktree Might Work:  Not recommended for teams due to lack of collaboration features. When Beacons Might Work:  Not ideal for teams due to limited collaboration options. For Technical Users Who Want Customization Best Choice: Doras For developers, designers, and technically-inclined creators, Doras offers unmatched customization through custom CSS support and API tools for reading and writing data. This allows for pixel-perfect brand alignment that neither Linktree nor Beacons can match, and to allow anyone to integrate with your profile and content. The ability to create custom layouts, apply sophisticated styling, and even implement advanced web design techniques means Doras can grow with your technical skills and brand sophistication. When Linktree Might Work:  For users who prefer simplicity over customization. When Beacons Might Work:  For users who prioritize monetization features over design flexibility.

Using block metadata with StreamerBot

With the release Doras v0.3.7, we've implemented "metadata" to every block on Doras. First, we should explain what metadata is and how it's useful. Understanding Metadata in Blocks Metadata in Doras allows users to create custom key-value pairs that extend the functionality of blocks through user-defined variables. This system provides a flexible and powerful way to enhance API interactions. Core Functionality The metadata interface allows users to: Practical Benefits Custom Field Creation API Integration When calling the block through the API, developers can: For example, if you create a custom field with: Your API integration could then reference this custom field to: This flexible approach allows users to extend block functionality without changing the core API structure, making it particularly valuable for creating specialized integrations and automated workflows. Example usage Imagine you're someone like and you're building a StreamerBot plugin that fetches content from your Doras profile. A problem you would run into would be that not all your links may have a title on the block you'd like to use for your integration, or maybe even a way to define if a block should appear or not in that widget. Lets head over to your profile and select a block you know you want on the widget. The widget is going to have some fields. We'll call these "topline", "bottomline", and "show". Now these are set, they'll be available from the API. Notice how that they're always a "string", and not a boolean. We can see this from the show inside metadata being "true" compared to the standard "show" being true . Now that we have this set, we can get to work inside StreamerBot! Using an example we have from our StreamerBot integration, we can create a request that's specific to these variables, and also have it only show items that it should! Using our existing version, I've created an example which you can see below: So, how does it work? Simple, actually! We can see we're parsing fields from the returned json and creating strings, like Dataurl , Iconproxy , etc. I'm then using CPH.ObsSendRaw to update text fields and the browser source to match the topline bottomline meta structures, and setting the background color of a color source! The secret sauce is the string metadata = args.ContainsKey("doras_metadata") ? args["doras_metadata"].ToString().Trim() : ""; I have defined at the top. With this, I created an argument in the StreamerBot action to parse the show meta I created before. An example of the URL I'm hitting like this: Feel free to download my example and experiment!