Discover rental

Choosing whether to buy or rent is not an easy decision to make. There are numerous variables to consider in order to compare the options available.
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ERA is the voice of the equipment rental industry

Representing rental companies from across Europe
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ERA is the voice of the equipment rental industry

Representing rental companies from across Europe
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ERA is the voice of the equipment rental industry

Representing rental companies from across Europe
ABOUT US

The key mission of ERA is to promote the rental concept in order to facilitate a continued growth of a sustainable and professional rental industry in Europe.

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Next event

Celebrating 20 Years: Building the Next Era of Rental

The ERA Convention is the premier event for the European equipment rental industry, bringing together more than 300 leading voices to network, learn, and share insights. The 2026 edition will take place in Maastricht from 2 to 4 June 2026 at the MECC Convention Centre.
All events

Discover rental

The rental market goes well beyond construction machinery and equipment, helping a wide range of customers and industries reduce their fixed costs, outsource their risk and improve their sustainability.

In short, renting frees up resources for companies to invest into their core business, without having to worry about managing a fleet of equipment.

Find out more about the ‘Reasons to Rent‘ and how rental provides a cost-effectivesustainable and risk-free solution to your equipment needs.

TOTAL COST OF OWNERSHIP
REASONS TO RENT
Sustainability
Digitalisation
ENERGY TRANSITION

Why join ERA?

Benefits and advantages of your rental association being a part of ERA

ERA membership provides rental companies, rental associations and suppliers to the rental industry with numerous benefits. As the voice of the rental industry in Europe, ERA represents over 18,000 rental companies, either directly or through 17 rental associations, and has many associate members too.

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Carole Bachmann
Secretary General

Equipment Rental in Europe

Figures taken from the ERA Market Report

Eur annual turnover
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Employees
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Rental Companies
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ERA Tools

Practical digital resources designed to help rental companies optimize costs and track environmental impact.

Read more
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TCO Calculator

The ERA TCO Calculator is a free-to-use, unbiased, independent and comprehensive tool for assessing the total cost of ownership of construction equipment.
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CO2 Calculator

The ERA Equipment CO2 Calculator is a free-to-use, unbiased and independent tool for estimating the greenhouse gas emissions of construction equipment.
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Don’t miss the chance to be part of our community. Register today!

Register now

Publications

Digitisation
November 14, 2025
ERA Annual Reports
November 25, 2019
ERA Annual Reports
December 10, 2018
ERA Annual Reports
October 20, 2017
ERA Annual Reports
October 21, 2016
ERA Annual Reports
October 15, 2015
ERA Annual Reports
November 24, 2014
ERA Annual Reports
October 23, 2013
ERA Annual Reports
December 4, 2012
ERA Annual Reports
October 15, 2012
ERA Annual Reports
October 19, 2011
ERA Annual Reports
September 27, 2010
ERA Annual Reports
September 29, 2009
ERA Market Report
November 7, 2024
ERA Market Report
June 27, 2024
ERA Market Report
November 24, 2021
ERA Market Report
October 21, 2020
ERA Market Report
October 28, 2019
ERA Market Report
November 15, 2018
ERA Market Report
October 26, 2017
ERA Market Report
October 21, 2016
ERA Market Report
October 12, 2015
EU Affairs
April 25, 2023
EU Affairs
April 25, 2023
Industry Guides
September 7, 2021
HR – Human Resources
April 1, 2024
HR – Human Resources
February 11, 2019
HR – Human Resources
February 11, 2019
HR – Human Resources
December 10, 2018
Technical Guides
August 1, 2025
Technical Guides
July 5, 2021
Technical Guides
July 31, 2019
Technical Guides
February 23, 2017
Technical Guides
April 25, 2012
Sustainability
February 24, 2025
Sustainability
July 9, 2024