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ERA is the voice of the equipment rental industry

ERA is the voice of the equipment rental industry

ERA is the voice of the equipment rental industry
The key mission of ERA is to promote the rental concept in order to facilitate a continued growth of a sustainable and professional rental industry in Europe.

Next event
Celebrating 20 Years: Building the Next Era of Rental
The ERA Convention is the premier event for the European equipment rental industry, bringing together more than 300 leading voices to network, learn, and share insights. The 2026 edition will take place in Maastricht from 2 to 4 June 2026 at the MECC Convention Centre.
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Discover rental
The rental market goes well beyond construction machinery and equipment, helping a wide range of customers and industries reduce their fixed costs, outsource their risk and improve their sustainability.
In short, renting frees up resources for companies to invest into their core business, without having to worry about managing a fleet of equipment.
Find out more about the ‘Reasons to Rent‘ and how rental provides a cost-effective, sustainable and risk-free solution to your equipment needs.
Why join ERA?
ERA membership provides rental companies, rental associations and suppliers to the rental industry with numerous benefits. As the voice of the rental industry in Europe, ERA represents over 18,000 rental companies, either directly or through 17 rental associations, and has many associate members too.
Equipment Rental in Europe
Figures taken from the ERA Market Report
ERA Tools
Practical digital resources designed to help rental companies optimize costs and track environmental impact.
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TCO Calculator
CO2 Calculator