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Tourism for Europe

Through stories from across Europe, see how tourism can be a true force for good

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ETC General Meeting #111 Montenegro

27-28 May 2026

For ETC Members

Unlock an Unexpected Upgrade

Be part of the change. Unlock the full potential of responsible travel with our new campaign

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Destination Europe: A journey in posters

Exhibition at ITB Berlin 2026

Gallery

Latest News

European Travel Commission strengthens leadership and welcomes new industry members

27 May

Proof, not promises: New report helps destinations navigate EU sustainability claims law

12 May

European tourism shows resilience in early 2026, as regional demand stays strong amid global uncertainty

07 May

More news

European Tourism: Key Figures

International tourist arrivals to Europe 2025 (mn)

Intra–European – 613
Non–European – 176

22% 78%

Intra-European tourist arrivals (mn)

613

2025

648

2026 (f)

762

2029 (f)

Non-European tourist arrivals (mn)

176

2025

191

2026 (f)

227

2029 (f)

European Travel Commission

The European Travel Commission is a non-profit organisation representing the national tourism organisations of Europe. Our 36-member tourism boards work together to build the value of tourism across diverse European destinations through cooperation in best-practice sharing, market intelligence, and promotion.