G2K
G2K is a brand design agency. We build strategies, identities, campaigns & websites to transform businesses into brands and messages into powerful communication.
Our poster series for Groninger Museum has been awarded Silver in the Poster Series category at the European Design Awards.
The project was created in close collaboration with Rieke Vos and the team at Groninger Museum.
View the project
Brand strategy and campaign films for DVHN & LC. This week we launch our newly developed strategic platform with a campaign that puts the reader at the center of the news.
With ‘Dit nieuws gaat over jou’ we showcase the position these newspapers take in their regions—connecting national and international events with local impact and telling the smaller stories that make Groningen, Friesland and Drenthe what they are.
We created two specific films for LC and DVHN, directed by Eva Oosterveld, combining news footage with documentary-style shots made in the regions. The campaign is now live across a broad range of media, from online and OOH to selected movie theaters.
Brand strategy and campaign films for DVHN & LC. This week we launch our newly developed strategic platform with a campaign that puts the reader at the center of the news.
With ‘Dit nieuws gaat over jou’ we showcase the position these newspapers take in their regions—connecting national and international events with local impact and telling the smaller stories that make Groningen, Friesland and Drenthe what they are.
We created two specific films for LC and DVHN, directed by Eva Oosterveld, combining news footage with documentary-style shots made in the regions. The campaign is now live across a broad range of media, from online and OOH to selected movie theaters.
Now that major infrastructure projects in Groningen, such as Ring Zuid, have been completed, the role of Groningen Bereikbaar is changing. From traffic manager to a broader role as an accelerator, connector, and expert in sustainable mobility. Increasingly beyond the region as well.
That’s why we refreshed the brand. From primarily a communicator to a confident motivator. With “Samen slim vooruit” (Moving forward together) as our core, we developed a sharper strategy, identity, and brand voice that helps people and organisations make smart choices. Today and tomorrow.
Together with Elker, we developed a campaign that highlights the importance of a strong foundation for children in the run-up to the Dutch municipal elections.
Because whether children grow up in safe homes, can live healthy lives, grow up well and don’t have to face things alone is partly shaped by political policy.
Using real children’s drawings as a starting point, the campaign stands out, resonates and quite literally shows children’s voices. In the streets and online.
Client: Elker
Media: Kollektiv
We’re on the lookout for a digital designer to join our team in Groningen (32-40hrs). Someone who loves crafting strong digital experiences and pushing brands forward. Not based in the North or prefer freelance? No problem. We’re also expanding our freelance network and always keen to connect with talented designers.
Curious? Check out the full vacancy. Freelancer? Send us a mail with your portfolio. We’d love to see your work.
jobs@g2k.nl
Taking the stage at the European Design Festival in Sofia, Bulgaria on June 12th 2026. Frank & Yuri will be sharing more about our studio, the projects we create, and why we believe simplicity makes brands stronger.
Hope to see you there!
We're launching TimesTwo. A joint venture with development agency Slash2.
Specialisation is only valuable if it actually connects. The best designers work at design agencies. The best developers work at development agencies. Now we bring them into one team, with shared processes.
For years, it's been the implicit trade-off in digital projects: you either go fullservice and sacrifice depth, or you hire specialists and spend half your budget on coordination. We think there's a better way. Not a bigger agency. Just a smarter collaboration.
G2K and Slash2 have been working as one team for years. Same table, same process, same project. TimesTwo formalises that. Built around one idea: the best results happen when design and development are integrated from day one. Design and development. Strategy and execution. Functional and emotional. Two specialisations, multiplied. TimesTwo is better than one.
Check out more on timestwo.nl
We're launching TimesTwo. A joint venture with development agency Slash2.
Specialisation is only valuable if it actually connects. The best designers work at design agencies. The best developers work at development agencies. Now we bring them into one team, with shared processes.
For years, it's been the implicit trade-off in digital projects: you either go fullservice and sacrifice depth, or you hire specialists and spend half your budget on coordination. We think there's a better way. Not a bigger agency. Just a smarter collaboration.
G2K and Slash2 have been working as one team for years. Same table, same process, same project. TimesTwo formalises that. Built around one idea: the best results happen when design and development are integrated from day one. Design and development. Strategy and execution. Functional and emotional. Two specialisations, multiplied. TimesTwo is better than one.
Check out more on timestwo.nl
We’re proud to be named a double finalist at the 60th ADCN Awards. Our work Oandacht smakket for De Bakkers van Verloop has been recognised in the Craft category for Illustration & Typography, while Hip Hop Is for the Groninger Museum is shortlisted in the Design category for Graphic Design. We’re honoured to be in such great company and look forward to the awards on May 7, 2026.
A glimpse of last week’s Real Beats Perfect event at our studio in Groningen for Open Agency Night.
With talks by photographer Jan Dirk van der Burg and G2K creative director Jasper Tempel, music by Deets and Sachiko, and bites by Kubakookin.
Thanks to everyone who came by.
Garage TDI is the leading youth and young adult theatre group in Drenthe. Last October, they opened a youth theatre school in Rensenpark, Emmen. A place where kids can be fully themselves and talent has room to grow. We brought color and character to their new school and former animal residence.
Dark Sky Park Lauwersmeer is an UNESCO World Heritage protected area where true darkness is preserved, allowing the night sky to be experienced in its awesome natural state.
To mark its 10-year anniversary, we designed a subtle addition to the logo and identity we designed a decade ago. The coloured ‘10 years’ contrasts with the existing white-on-black logo, and refers to the natural cosmic colour nuances as seen in astrophotography.
Look up! For another decade.
Excited to share our work for a new client, Mediahuis Noord. For their two leading newspapers, Dagblad van Het Noorden and Leeuwarder Courant, we developed a new brand platform: ‘De wereld in het Noorden - De wereld in Friesland’. This platform now anchors campaigns for the coming years. This week we launched the first teaser campaign, introducing the new direction to the public. And we’re currently in production on brand films for both newspapers that will fully bring this story to life.
Client: Mediahuis Noord, Dagblad van het Noorden en Leeuwarder Courant
Media: Kollektiv Media & PR
How do you attract care professionals in a sector under pressure? By shifting the message from roles to real impact.
For Elker, we created a campaign and digital home that put people first. Real stories. Real change. Driven by those who care.
Client Elker jeugdhulp & onderwijs
Direction & Design G2K Brand Design Agency
Development Slash2
The new cultural season is in full swing. The North Netherlands Orchestra presents a program for both curious listeners and devoted classical lovers. Once again we joined forces to bring more people closer to the orchestra and let them feel the magic of live classic music up close and unforgettable.
A stuffed mechanical bear performing tricks, a mysterious dodo bone, anatomical models and splendid nautilus cups. In the exhibition Microkosmos – The World in a Wunderkammer, classical Wunderkammer objects, contemporary curiosities and visual art come together. Microkosmos is also the farewell exhibition of general director Harry Tupan, who has pulled out all the stops for this grand Wunderkammer showcase.
For this exhibition, we designed a campaign that transports audiences through floating objects as if they were walking through the museum itself. This concept was executed across posters, motion graphics, and various printed materials.
Meet Maya & Paul our new interns!
Maya, originally from Lisbon, is gaining hands-on experience after her exchange at Minerva Art Academy in Groningen. With a background in both film and design, she loves exploring the connection between moving and still imagery.
Paul, a Communication Design Master’s student from Bielefeld, brings both agency experience and freelance practice. As a (motion) designer, he combines clear thinking with creative craft.
Happy to have you both with us!
Art Nouveau comes to life in Drenthe
Stylized florals, graceful lines, and women with flowing hair. Since last Saturday, the world of Alphonse Mucha has been shining brightly at Drents Museum De Buitenplaats. The Mucha Experience brings his life and work to life through large-scale projections, 3D animations, and specially composed music.
Together with the team at Drents Museum De Buitenplaatss, we developed a campaign that does justice to Mucha’s enchanting visual language.
DNA Next offers training and courses for businesses and adults who want to move forward. Because work is changing — almost every day. Digitalization, the challenges of the energy transition, caring for more and more people, and new technologies in nearly every field.
We’re helping DNA Next increase their brand awareness and establish themselves as the obvious choice for retraining and upskilling in the Northeast of the Netherlands — now and in the future.
Groningen is where ambition has room to grow and life has room to breathe. A thriving economy with space for big ideas, meaningful work and a healthy work/life balance. Yet too often, these opportunities fly under the radar, in the Netherlands and beyond.
That’s why we created Groningen Business Space: an online platform that tells the region’s economic story through people, not numbers. Real experiences. Real ambitions. A place to inspire and guide anyone looking to work and live in Groningen.
https://business.groningen.nl/
Client: Gemeente Groningen, Akkoord van Groningen
Development partner: Slash2
Photography: Jantina Talsma, Days, Roos Alberts, Julia Odenkirchen
Almost every week, a woman in the Netherlands get killed — by her (ex-)partner. It often begins with a period of abuse, stalking, and manipulation — a pattern known as intimate terrorism. During this time, there is still an opportunity to intervene and change the course.
Filomena is a safe space for women in Groningen who are living under the coercion and control of their (ex-)partners. They are there to listen, support, and guide whenever needed.
In collaboration with the Municipality of Groningen, Wender, and Veilig Thuis, we developed a brand identity that empowers Filomena in its mission: to help every woman in Groningen reclaim control over her own life.
We used Filomena’s role as a safe space as the foundation for the visual identity, which is characterized by soft color gradients and a clear, approachable typeface. Filomena’s voice is filled with empathy, understanding, and remains free of judgment.
Client: Gemeente Groningen
Art direction & production: Days
Photography: Anniek Snoeijs
A glimpse of last week’s event at our studio in Groningen for Open Agency Night. Talks by photographer Anniek Snoeijs and G2K creative director Jasper Tempel. Music by Emvae and Long Bram. Bites by Kuba Kookin. Thanks to all who came by.
New campaign for Make it in the North. A multifaceted platform connecting international talent with Dutch northern companies.
Instead of hiding from the language gap, we address the elephant in the room. Simple layout meets Dunglish and corrections. Emojis keep it light. Voice-over completes the story.
Now open to visit at Forum Groningen. The World of Music Video. An international exhibition about the multidisciplinary art form music videos. Featuring videos from Queen, Billie Eilish, Daft Punk, Lady Gaga to South Africa’s Die Antwoord and many more. We developed the exhibition identity. Go see it!
A glimpse of last week’s event at our studio in Amsterdam for Adnight. Talks by Motion Designer Lucas Hesse , Producer Oceanic and G2K Creative Director Jasper Tempel. Event production by Popkraft. Wrapped up by DJ Daddy Long Dick. Thanks to all who came by.
A glimpse of last week’s event at our studio in Amsterdam for Adnight. Talks by Motion Designer Lucas Hesse , Producer Oceanic and G2K Creative Director Jasper Tempel. Event production by Popkraft. Wrapped up by DJ Daddy Long Dick. Thanks to all who came by.
LAOS creates landscapes and urban environments at any scale. Blending context, design and dynamic contrast in a natural way. Resulting in places that evoke excitement yet foster a profound sense of belonging and an unmistakable feeling of home.
We helped LAOS upgrade their brand identity by sharpening the firm’s positioning and creating a new visual identity and narrative. Blending vision, mission, voice, design and dynamic contrast in a natural way. Matching outside to inside.
We’ve rebranded our very own creative production company, DAYS, with a new story, fresh identity, and updated website. Focused on capturing and crafting moments in time. Past and future.
Violence in relationships is a serious problem. And in many cases, a hidden problem. Victims report, on average, only after 72 incidents. To address this problem, Gemeente Groningen asked us to develop a public campaign that raises awareness about the various forms of violence in dependency relationships and gives bystanders action perspectives and urges them to recognize the signs.
Creative production: Days
Film: Days & Daan Oosterhuis
Photography: Farhad Khodadadzade
Ohm is the new office building where tomorrow is present today. A building you instantly recognize. Created for the way we work today – from the ground up. Exceptionally sustainable. Smart, open and tastefully designed. With blooming outdoor space and outstanding facilities. Now in development, soon to be reality.
Architect: Ronald Hooft en Thijs van der Lely
Landscape architect: DELVA Landscape Architecture & Urbanism
Real estate partner: CBRE
Ohm is an initiative of MWPO and Groningen entrepreneurs
Ohm is the new office building where tomorrow is present today. A building you instantly recognize. Created for the way we work today – from the ground up. Exceptionally sustainable. Smart, open and tastefully designed. With blooming outdoor space and outstanding facilities. Now in development, soon to be reality.
Architect: Ronald Hooft en Thijs van der Lely
Landscape architect: DELVA Landscape Architecture & Urbanism
Real estate partner: CBRE
Ohm is an initiative of MWPO and Groningen entrepreneurs
Our Forum Groningen identity wins a Red Dot Award 2020 in the Brands & Communication Design category. Double the fun, after receiving an European Design Award Silver earlier this year. Big thank you and cheers to everyone involved!
Arno Schuitemaker‘s After After is a hypnotic dance performance about change and new beginnings. We captured that in a poster where movement and repetition pull you in.
Photography by Peteris Viksna
Water Natuurlijk is the ecologically and socially conscious political voice on the Dutch Water Board. We created a campaign for the 2023 elections.
Water Natuurlijk is the ecologically and socially conscious political voice on the Dutch Water Board. We created a campaign for the 2023 elections.
Teamtripping Berlin. 3 days of culture, arts and natural wines. Bonding to the fullest.
Silver for Cilinder! We’re thrilled to score a Silver at the European Design Awards for our Cilinder identity. Cheers from Luxembourg 🍻
A glimpse of the 2023 edition of Open Agency Night at our Groningen studio. Lots of familiar faces and new acquaintances. We showcased some of our unrealized projects under the title Killed Darlings. And collabed with Butchers Tears for beers. Good. Times. Yes. Again. See you next year. ✌️
Our Creative Director Hans talks about the creative process in the latest episode of For The Culture. A portrait series about inspiring and leading creatives, created by & for the culture. Check it out here.
Brand Identity for Widetempo, management and booking agency in Amsterdam. Widetempo represents artists such as Batu, Mad Miran, Stenny and re:ni. A DJ-roster known for their versatile style and wide musical spectrum.
The identity is based on a custom typeface inspired by the idea of growth and development. Like a rough diamond, the font contains unpolished facets. In addition, the combination of sharp and rounded edges depicts the rawness and unpredictability of electronic music.
Brand Identity for Widetempo, management and booking agency in Amsterdam. Widetempo represents artists such as Batu, Mad Miran, Stenny and re:ni. A DJ-roster known for their versatile style and wide musical spectrum.
The identity is based on a custom typeface inspired by the idea of growth and development. Like a rough diamond, the font contains unpolished facets. In addition, the combination of sharp and rounded edges depicts the rawness and unpredictability of electronic music.
Wildverband — which is the Dutch term for a stretcher bond brickwork pattern — is a studio for architecture and engineering. They transform, renovate and optimise existing buildings and spaces while retaining their sense of identity. We helped them transform, renovate and optimise their brand identity in a way that matches the studio's character and ambition.
Illustration by Steffie Padmos
Wildverband — which is the Dutch term for a stretcher bond brickwork pattern — is a studio for architecture and engineering. They transform, renovate and optimise existing buildings and spaces while retaining their sense of identity. We helped them transform, renovate and optimise their brand identity in a way that matches the studio's character and ambition.
Illustration by Steffie Padmos
Wildverband — which is the Dutch term for a stretcher bond brickwork pattern — is a studio for architecture and engineering. They transform, renovate and optimise existing buildings and spaces while retaining their sense of identity. We helped them transform, renovate and optimise their brand identity in a way that matches the studio's character and ambition.
Illustration by Steffie Padmos
Design and Art Direction for Artsen Zonder Grenzen Christmas campaign. To create awareness and spark action. To help those worldwide in highest need of medical care.
Quasar stands in a long tradition of iconic lighting design. As a global brand they collaborate with outspoken international designers, who use timeless esthetics to create true lighting statements. Each product is handmade, with robust materials like aluminium, bronze and glass. We helped Quasar to re-align and solidify their visual brand identity and consult on future art direction.
Quasar stands in a long tradition of iconic lighting design. As a global brand they collaborate with outspoken international designers, who use timeless esthetics to create true lighting statements. Each product is handmade, with robust materials like aluminium, bronze and glass. We helped Quasar to re-align and solidify their visual brand identity and consult on future art direction.
AMPM Night Club Poster Exhibition @ GRID Printmaking Museum. Small but pristine. Showcasing works from around the globe. Curated by G2K in collab with OOST.
AMPM Night Club Poster Exhibition @ GRID Printmaking Museum. Small but pristine. Showcasing works from around the globe. Curated by G2K in collab with OOST.
Identity system and icon design for transportation network Hub.
Identity system and icon design for transportation network Hub.
We hope you had a good start to a fruitful new year. Cheers to good things!
Big infrastructure asks for big teams to get things done. Engineers, road workers, the public at large. We address them all — as one team — in this campaign to humanize an otherwise anonymous project. Operation Julianaplein, Northern Netherlands biggest infrastructural project in decades.
Photography by Ewoud Rooks, Media by Kollektiv Media.
Big infrastructure asks for big teams to get things done. Engineers, road workers, the public at large. We address them all — as one team — in this campaign to humanize an otherwise anonymous project. Operation Julianaplein, Northern Netherlands biggest infrastructural project in decades.
Photography by Ewoud Rooks, Media by Kollektiv Media.
Big infrastructure asks for big teams to get things done. Engineers, road workers, the public at large. We address them all — as one team — in this campaign to humanize an otherwise anonymous project. Operation Julianaplein, Northern Netherlands biggest infrastructural project in decades.
Photography by Ewoud Rooks, Media by Kollektiv Media.
Cherish to have worked with a true legend. ‘We don’t know that much about soccer, Mr. Cruijff’, ‘That’s ok, I don’t know that much about design either’.
Event identity and communication design for State of Dutch Tech 2023 by Techleap. Techleap unites all leaders and stakeholders from the Dutch tech community to unleash the power of Dutch tech and share knowledge and insights to create a more ambitious, diverse and connected ecosystem.
Event identity and communication design for State of Dutch Tech 2023 by Techleap. Techleap unites all leaders and stakeholders from the Dutch tech community to unleash the power of Dutch tech and share knowledge and insights to create a more ambitious, diverse and connected ecosystem.
Event identity for UNFOLD techfest by Technasium. UNFOLD took place June 21 — 23, bringing together Technasium students to create technological ideas and solutions for a better world.
Technasium is a tight-knit community of over 100 secondary schools educating STEM students to become global citizens willing and able to take action for an innovative, sustainable future.
Meet the world's first pen that effortlessly digitizes notes, sketches or compositions on whatever surface they are made on. Through small cameras located inside the pen, the Nuwa pen enables instant digital translation of illustrated or written material. So you can easily find, organize and share your handwritten material anytime, anywhere in the world.
To draw attention to the launch of the new product, we developed a commercial and a series of images together with Nuwa.
Production by DAYS, photography by Tom van Huisstede.
Mental health among young people in the Netherlands is falling. And that's a problem. GarageTDI is taking action with their new piece Move Your Ass. A program full of workshops, theater and dance in which young people discover what they like, what is beautiful and valuable. What makes them happy, sad or frustrated and where their talent lies. We developed the project’s visual style.
Design for the Stad en Streek (City and Region) public transport buses in the Dutch provinces of Groningen and Drenthe.
Twenty years in which we grew from a graphic design studio into a full-fledged creative agency for branding, design and communication.
Visit website.
Twenty years in which we grew from a graphic design studio into a full-fledged creative agency for branding, design and communication.
Visit website.
Campaignvisual for 9 Weeks From Now, a multidisciplinary performance of Teddy's Last Ride.
How to unlock a wealth of historical data about a city for an audience both young and old with varying attention spans?
‘Stad’ is an interactive installation in Forum Groningen that allows visitors to discover the city of Groningen from different perspectives. The installation presents statistics, historical events and remarkable facts about greater Groningen in a lively way through different storylines of varying length. Stad contains film, animation, projection and audio content.
G2K created storylines, graphic design of the installation and UI/UX design of interfaces. In addition we produced the content and took care of frontend development and project management.
Awards:
European Design Awards 2020 Finalist
Throwback to our identity for Maven Publishing. Awarded with a Red Dot Design Award.
We are featured in MONOCLE’s November issue focusing on the bright future of Dutch design.
Every space requires a unique lighting plan. llevell Model II was designed for G2K Creative Agency's new studio in Amsterdam specifically. Building from the main idea of the first model for G2K's other studio, it naturally transformed to its new surroundings. What remains is an idiosyncratic minimalist design, supported by four tubular lights. New is the composition and materialization.
llevell Model ll delivers 360-degree dimmable true-light and is well suited for use in high (work) spaces. Each fixture is hand-built by Studio Han Koning. It can be customized to a specific space or desire upon request.
Every space requires a unique lighting plan. llevell Model II was designed for G2K Creative Agency's new studio in Amsterdam specifically. Building from the main idea of the first model for G2K's other studio, it naturally transformed to its new surroundings. What remains is an idiosyncratic minimalist design, supported by four tubular lights. New is the composition and materialization.
llevell Model ll delivers 360-degree dimmable true-light and is well suited for use in high (work) spaces. Each fixture is hand-built by Studio Han Koning. It can be customized to a specific space or desire upon request.
Talent can be messy. Rebellious in its purest form. Wild and untamed. But creative chaos is where the magic starts — if you know how to shape it.
That’s where Lake Woozoo Artist Hub steps in. A new talent initiative by Lake Woozoo, supporting rising artists to break through. We developed their story and visual identity.
From the archives: brand identity for airline MartinAir
