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feat: signals and planning perspective (Masse)#1829

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bokelley merged 1 commit into
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bokelley/signals-planning-insight
Apr 1, 2026
Merged

feat: signals and planning perspective (Masse)#1829
bokelley merged 1 commit into
mainfrom
bokelley/signals-planning-insight

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@bokelley bokelley commented Apr 1, 2026

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Summary

  • Adds a draft perspective article by Benjamin Masse: "Signals and Planning Are the Agentic Use Case Everyone's Sleeping On"
  • Seeds corresponding addie_knowledge entry so Addie can reference the argument
  • Key thesis: execution optimization inside platforms is automation, not agentic — the real leverage is upstream signal interoperability via signal catalogs and seller-independent data distribution

What the article covers

  • Why signals and planning (not execution) are the transformative agentic use case
  • Signal catalogs: data providers publish adagents.json on their own domain, controlling their own context
  • Seller-independent distribution: data providers are peers, not subordinates to platforms
  • Walled garden nuance: platforms can publish selective catalogs to participate in upstream allocation without commoditizing inventory
  • Two-directional shift: buyers escape silos for planning, data providers escape silos for distribution

Expert review incorporated

  • Docs expert: added signal catalog mechanism section, fixed get_signals framing (goes to signals agents, not directly to providers)
  • Ad creative expert: strengthened seller-independence as the structural argument
  • Agentic product architect: added provenance verification angle and long-tail provider unlock
  • Code reviewer: fixed doubled single quotes inside dollar-quoted SQL block

Test plan

  • All tests pass (1161 passed)
  • TypeScript compiles clean
  • SQL syntax verified (correct quoting in both dollar-quoted and single-quoted strings)
  • Perspective created as draft (Ben can review before publishing)
  • Verify perspective appears in admin content UI after migration runs

🤖 Generated with Claude Code

Captures Ben Masse's argument that audience signals and planning — not
execution optimization — are the transformative agentic use case. Adds
both a draft perspective article and an addie_knowledge entry.

Key points: signal catalogs enable seller-independent distribution,
data providers control their own context via adagents.json, and the
shift is two-directional (buyers escape silos for planning, providers
escape silos for distribution).

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
@bokelley bokelley merged commit c3fe85b into main Apr 1, 2026
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