How can we help?
Learn how to get warm introductions to your ideal clients using AI-powered matching
Getting started
New to Fluum? Learn how to set up your profile, define your ideal client, and start receiving AI-matched warm introductions to qualified prospects.
Your guide to success
Maximise your response rates with proven strategies for getting intro requests, optimising your Fluum profile, and converting warm leads into clients.
How to use Fluum
Step-by-step guides for using Fluum Connect, managing your matches, sending personalised outreach, and tracking your pipeline.
Frequently Asked Questions
What is Fluum?
Fluum is a B2B warm introduction platform that replaces cold outreach with AI-powered matching and done-for-you introductions. The platform aggregates 45+ data sources including government registries, procurement portals, patent filings, commercial enrichment providers, and unconventional signals like podcast guest data and conference speaker lists. Using this data, Fluum identifies companies with active buying intent and connects them with the right B2B providers through warm introduction paths. Every introduction is double opt-in, meaning both parties agree to connect before any conversation starts. Response rates on Fluum sit at 40-50% compared to 2-5% with traditional cold outreach.
Who is Fluum for?
Fluum serves three main buyer types. First, B2B startups and scaleups that need to build pipeline in a specific market. These include companies targeting niche verticals like manufacturing, fintech, or cybersecurity where the buyer universe is small and cold outreach burns through the list too fast. Second, large agencies and consultancies that offer B2B services and want warm paths to decision-makers instead of cold prospecting. Third, enterprise sales teams that need an extra outbound channel without hiring more SDRs. What all these buyers have in common is they sell B2B, they have a defined ICP, and they want meetings with qualified people rather than raw lead lists.
How does Fluum find my ideal buyers?
Fluum builds a custom dataset for each client by layering government registries, commercial databases, and unconventional signal sources. We track buying signals like procurement activity, hiring surges, funding rounds, patent filings, and tech stack changes to find companies with active intent. Then we identify the right decision-makers and the warmest path to reach them.
What does Fluum handle versus what do I do?
Fluum operates as a managed service. During onboarding, you define your ICP and share your sales playbook and brand voice. From there, Fluum builds the target dataset, writes all outreach copy, launches campaigns across email, LinkedIn, SMS, WhatsApp, and X, and other channels and manages every introduction from first touch to meeting booked. When a prospect accepts an introduction, Fluum creates a shared conversation thread and coordinates scheduling. Your sales team only enters the process when there is a confirmed meeting with a qualified buyer. No prospecting, no list building, no deliverability management.
How is Fluum different from cold outreach or lead gen agencies?
Traditional lead gen agencies buy a contact database, write a cold email sequence, and blast it to thousands of people. The economics are rough: 2-5% response rates, domain reputation risk, and high churn because results are inconsistent. Fluum works differently in three ways. First, the data layer is deeper. While agencies rely on LinkedIn and Apollo, Fluum layers in government registries, procurement portals, and unconventional signal sources to find intent that others miss. Second, the outreach is warm. Every introduction goes through paths where there is context, relevance, or a shared connection. Third, the model is done-for-you. You do not manage sequences, deliverability, or follow-ups. Fluum handles the entire process from dataset to meeting.
What data sources does Fluum use?
Short: 45+ data sources across four categories: government registries (UK, US, EU), procurement portals, commercial enrichment providers (LinkedIn, Crunchbase, BuiltWith, Beauhurst), and unconventional signals (podcast guests, conference speakers, patent filings, charity board data).
How quickly does Fluum go live?
Fluum runs a structured 7-day onboarding. Day 1-2 covers ICP workshop and audience scoping. Day 3-4 covers dataset build and prospect validation. Day 5-6 covers outreach copy and channel setup. Day 7 is campaign launch. Most clients see their first warm introductions within the first week of the live campaign. The speed depends on ICP complexity. A single-ICP campaign targeting a well-defined vertical launches faster than a multi-ICP campaign covering multiple geographies and buyer personas.
How is Fluum GDPR compliant?
Yes. Fluum is fully GDPR compliant with encrypted data processing, transparent privacy controls, and a published Data Processing Agreement (DPA). All outreach follows opt-in principles and prospects control their data at every stage.
