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Lana Porter Meets AIMI: A Human Take on AI-Moderated Interviews
As AI becomes more common in market research, qualitative teams are asking a practical question: how can new tools help us move faster and hear from more people, while still protecting the nuance...
Longevity Trends in 2026: Why Aging Well Means Something Different Today
Longevity is taking on a new meaning in 2026. According to Leger’s Health and Wellness Toolkit, 58% of U.S. consumers believe the definition of “aging well” has changed over the past decade. ...
Protein’s Expanding Role in Health Trends in 2026
Protein-based food isn’t just a trend in 2026. According to Leger’s Health and Wellness Toolkit, 85 percent of U.S. consumers consider protein important to supporting their wellness goals,...
Sports Betting Gets Smarter as Fans Turn to AI
Sports fandom in Canada and the U.S. is becoming more active, more digital, and more commercially engaged. As the NHL and NBA Playoffs unfold and anticipation builds for the 2026 FIFA World Cup,...
Pollster Polled: Arlen Dawlatian
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that drive decisions. With The Pollster Polled, we shift perspectives:...
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