Strategic communications firm for

Financiers, Techies and Changemakers

About Moop

Moop is a strategic communications and advisory firm based in Dublin with a global reach. We transform complex ideas into clear, compelling narratives and actionable strategies for clients managing capital, building technology, developing sustainable infrastructure, and driving impact across the social and not-for-profit sectors.

We are a Level 1 B-BBEE, majority female-owned (Pty) Ltd in South Africa and a registered limited company in the Republic of Ireland.

Meet the founder

Hello, I’m Mo …

I started Moop in 2020 to help organisations turn strategic insights into powerful stories that drive impact and business growth. I’m especially passionate about social impact.

With over 15 years of experience in investment management and consulting—working with organisations like the World Bank and Allan Gray—I bring a solid foundation of practical insight.

I serve on boards and stay close to financial markets through my role at Asset TV, which helps me keep a strategic, up-to-date perspective.

I hold an MBA and a Bachelor’s degree in Marketing.

Let’s connect on LinkedIn, to learn more about my skills and experience.

Growing our impact and expertise

Projects under our belt

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Years in business

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Content produced and moderated

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Research papers, reports and articles written

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What We Do

We believe that no great solution is built alone. We drive value by collaborating with the best minds for the project, drawing on a trusted network of specialist consultants, designers, researchers, and creative partners.

Strategic content and reporting

• Investor quarterly updates and reports
• Developing ESG, Annual & Impact reports
• Thought leadership and opinion pieces
• Ghost writing articles
• Sector specific technical writing
• Case study production

Visual storytelling & digital engagement

• Effective LinkedIn video strategies
• Platform-ready visual assets
• Explainer videos & motion storyboarding
• Animation for educational videos
• Research and analytics support

Social impact strategy & storytelling

• Impact strategy & report development
• Donor & stakeholder engagement
• Visual communication & reporting
• Effective fundraising strategies
• Social media strategy
• Grant writing

Strategic conversation services

• Engaging & professional moderation
• Full-service content production
• In-person & virtual event delivery
• Panel discussion design
• Event hosting as MC
• Keynote addresses

Firms We've Had The Priviledge To Work With

“This time the project had doubled in size and had to be delivered against an extremely tight deadline. The team once again delivered, and the final product is something to be proud of.”

Lucienne

Independent Communications Consultant

“They were great to work with, very professional and I would definitely recommend their services to anyone.”

Linda

Edge Growth