Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Be Great at Email Newsletter Marketing
Your objective is not to just have a good newsletter, it is to be great at business in part because of the newsletter. A great
The ROI of a Logo
When you go to the grocery store, there are two types of products: Brand and Generic. Without a second of thought, you know the difference
Google Analytics Misattributes 70% of Social Traffic
I won’t apologize for the clickbait title, because it’s true. And lots of different people completely agree. The idea may seem jarring, but once you
Programmatic Advertising: Opportunities and Challenges
For the past 18 months or so, marketers have heard a lot about programmatic advertising. In fact, most marketers have tested some form of programmatic
Top 5 Takeaways from the 2016 Denver Digital Summit
Photo Credit: Digital Summit We love solving marketing problems. We start with strategy, but executing an effective strategy requires a deep knowledge of channels
Top 10 SEO Problems with Legacy Websites
Looking into the workings of your old website can be a lot like looking in your attic – you don’t get up there very much
Making the Most of Branded Search Results
The main objective of many SEO efforts is to attract new customers from search engine referrals, meaning potential customers that do not already know
Facebook Dislike Button: Bad News For Lazy Marketers
Users have been asking for it for years and Mark Zuckerberg is finally answering the call. That’s right, Facebook finally is getting a “dislike”
3 Ways Paid Search can Support SEO
Paid search and SEO are two very different techniques, but their end goal is the same; to drive visitors to your website. And while running
