Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Digital Security and the Future of Privacy Online
Privacy has always been an issue when it comes to putting yourself and your business online, but with recent data breaches and personal information being
You’ve Earned It!
Online reviews are a great tool for motivating prospective customers to learn more about your business. This user-generated content has incredible potential in helping you
Google +Posts
Google is stepping up their social media game again with last month’s announcement regarding +Post ads for advertisers. This new ad offering turns content
Give Your Marketing Team Control of Your Performance Media Campaigns
It is the middle of December. You lead the marketing team at a health insurance company the venus factor review , no doubt spending a
Top 5 Changes in Search Advertising in 2013
2013 was a pivotal year in online search marketing. There were massive updates to Google’s Algorithm, new introductions to keyword bidding, numerous rollouts & oh
How to Turn a Passion for Analytics Into Successful Sports Management
The analytics profession has grown substantially with the advent of new technologies and the integration of powerful statistical software. Across the profession we now see
5 Lessons about Digital Marketing Learned from Buddy the Elf
1) “The best way to spread Christmas cheer is singing loud for all to hear.” You have invested, or plan to invest I hope,
How I Failed a Teammate by Not Listening
There is nothing more important that a leader can do than listen. Sadly, I recently failed a team member by not listening to them.
Hitting Us When it Hurts – Can These Digital Ads Relieve the Pain?
I was recently checking the status of my bank account online and found an ad embedded within the line items on my bank statement; where
