Our Team. Your Success.
Meet Your Business Partners
Running a business alone is no fun. Partner with Pathbrand and get access to our hand-picked team of branding experts, internet marketing strategists, web designers, developers, copywriters and media production specialists.
Founder & Chief Strategist
Joshua Libatique
Hailing from San Francisco: the city of tech and single-origin, local, small-batch-roasted, artisanally-overpriced coffee. Josh coordinates the day-to-day operations at Pathbrand and leads brand and marketing strategy. Husband to a whimsical artist named Vanessa, and Pet-parent of one fluffy Siberian cat named Lyla.
Likes & Hobbies:
Business, Teaching, Public Speaking, Photography, Espresso, Dinosaurs, Star Trek, Gluten, Speaking Spanish, Humorous Poetry, TEDTalks, Irony
Account Lead
Charles Abshire
With over 20 years of IT management expertise, local marketing, international business and sandwich-making experience, we're super happy to have Charles as one of our Lead Account Managers. Highly detailed, attentive and personable, Charles helps translate abstract business goals into concrete solutions.
Likes & Hobbies:
Chinese (Fluent in Mandarin), Japanese, Dr. Who, International Travel & Culture, Future Tech, Space, Strategy-Based Games, Planning, Virtual Conferences
Web Designer & Copywriter
Lydia McClelland
Based out of New York, Lydia is one of our Web Designers and Blog Writers. Lydia received her Associates of Computer Science degree in 2018. She loves helping business owners pursue their passion and spread brand awareness through custom websites. She's proficient in WordPress, Webflow, Kajabi, Clickfunnels, Canva and all things digital marketing.
Likes & Hobbies:
Duolingo Gamer: Currently on level 5 Spanish and Italian, Travel Enthusiast, Coffee Connoisseur, Swing Dancing, Watching falling stars around a campfire, Long strolls on a beach, Musical Theater, Pandas, Gelato
Creative Director & Designer
Seth Robinson
Seth brings 22+ years of working experience in creative fields, with a background in design and illustration across a number of industries and roles. "There is a process where people from different backgrounds share a vision and collaborate to the point where their ideas come together into a functional creation, and I love getting better at that process."
Likes & Hobbies:
Awkward & Unexpected Humor, Drawing & Painting, Sequencing Music & Art, Museums, Good Storytelling, Rascally Animals, Space & Science, Board Games, Leveling Up, Improving, Snacks, Windy Days
Media & Design Coordinator
Josh Chang
Born in the Bay Area, bred in the great Pacific Northwest. Design and craftsmanship is part of Josh’s DNA. With a background in Architecture and Sustainable Design, Josh stewards projects from concept to execution as one of our project managers and design coordinators.
Likes & Hobbies:
Small batch artisan coffee and bourbon, bonsai, cooking, “the world is our oyster” nights and passive vernacular architecture.
Co-Owner, Design Consultant
Vanessa Jimenez
Vanessa approaches design consultancy through the lens of a mixed media artist, bringing fresh perspective to brand strategy and visual identity. She helps clients move past generic and safe, and discover what design strategies can make their brand stand out genuinely and memorably.
Likes & Hobbies:
Reading, imagining whimsical worlds, painting and illustrating, and crafting of all kinds: Leather, beadwork, loom tapestry. Korean food lover.
