In the Press
Stripe
New Work
Enjoy a look at the data-vis and product marketing asset language we developed to support Stripe’s recent rebrand.
LangChain
New Work
Our brand system for LangChain has just launched. Right on brand for a company that helps AI agents take flight.
Entire
Client Launch
From the founding team behind Github, Entire lets developers and AI agents actually collaborate like humans. We gave them a logo that's alive. It reacts. It has feelings. Clippy could never.
NYC (Coming soon ...)
Update
We just opened the doors to our new studio space in Brooklyn, NY. Come say hello!
Kulturhaus
New Work
Raise a glass to the highly sessionable identity we created for Kulturhaus. Living across their brewery space, packaging and more. Prost!
Brand New: Pittsburgh
Update
Casey cooks for the 2025 Brand New Conference in Pittsburgh. See what’s on the menu.
Hiring
Update
Our formula: find brilliant, creative minds and help them thrive. We welcome all stripes. And solids. Work from wherever with time for play outside of Play.
OHR
Client Launch
OHR is restoring industrial independence by using biointelligence to free chemical manufacturing from geopolitics. Read more on the landing page we designed.
Nominal
Client Launch
Nominal needed a scalable visual design system that could live for the next decade and beyond.
Studio Retreat 2025
Update
Desert retreat 2025. We went. We vibed. We refreshed. 10/10 would retreat again.
Maze
Client Launch
In a fast moving world, Maze conducts research at the pace of change. We refreshed their visual identity at a reasonably fair pace.
Atta
Client Launch
Atta is a platform for curiosity and discovery. One prompt, endless paths. We built a visual system that honors the journey into the rabbit hole.
Brand New reviews Adobe MAX
Feature
Brand New reviewed our Adobe MAX work. They dubbed it "Artificial MAXimalism."
Decibel
Client Launch
You need not insert earplugs before taking in our visual identity for Decibel. It is the best kind of loud.
Petra
Client Launch
Petra was drowning in a sea of sameness. We tossed them a life preserver. Not literally. Literally we gave them a brand system that actually stands for something.
Figma Sites
New Work
To help launch Figma Sites, we built 50 websites and for 50 brands. We’re still catching up on sleep.
Ondo
New Work
Come hear the story about the time TradFi met DeFi, as told by the brand campaign we created for Ondo Finance.
Adobe MAX
New Work
For MAX 2024 in Miami, we collaborated closely with Adobe to create a vibrant visual identity that celebrates the infinite ways creative journeys begin.
Limelight Steel
New Work
Inspired by Limelight’s use of lasers as a green alternative to coal, we crafted every element of their brand identity to embody the essence of clean, forward-thinking tech.
Snapchat Ghost
New Work
Ghost came to us for a new look to position them at the forefront of AR innovation. The new identity was designed to signal the program's world-altering potential and create a platform to showcase creators and their work.
OpenResearch
New Work
OpenResearch is a nonprofit independent collective of deep thinkers, strategists and researchers who dare to ask and investigate complex, open-ended questions.
More Snapchat
New Work
Our partners at Snap invited us to design a microsite to help launch their new “Less social media. More Snapchat” campaign. Take a look. Especially if you like feet.
Sooperbloom
New Work
Part flower shop, part art installation, Sooperbloom welcomed visitors into a world of hand-painted windows, original artwork, and limited-edition posters—each piece rooted in the spirit of San Francisco’s vibrant creative scene.
Next Legacy
New Work
Next Legacy came to Play in search of a brand identity that could bridge its rich history and uniqueness with their unified mission and strategy.
OpenAI DevDay
New Work
We worked closely with OpenAI on its first DevDay, a one-day conference for hundreds of developers from around the globe.
Dropbox Dash
Project Launch
Our new logo for Dropbox Dash was created with speed, agility, and efficiency. The same three qualities it connotes.
Remedy Robotics
Project Launch
We partnered with Remedy Robotics to deliver a cutting-edge brand and website for their cutting edge surgical tech.
Dropbox
New Work
Dropbox invited us to create a family of logos to brand their new line of product extensions. We RSVP’d yes.
UnderConsideration: First Round 2022
Feature
Play founder Casey Martin returned to the Yerba Buena Center for the Arts to discuss the studio’s approach to its first round of work for Worldcoin.
Lumafield
New Work
Look Within is the theme of our new brand identity for Lumafield, a company that gives manufacturers the power of X-ray vision.
Brand New Reviews Arcadia Science
Feature
Find out what everybody’s favorite design review site had to say about the brand identity we developed for Arcadia Science.
New Office
Update
Play is growing. In August, we settled into the spacious confines of our new office located in the eastern Mission District. Drop in for a visit sometime.
Brand New on Sparrow
Feature
Our work for Sparrow, a leave management software company, caught the eye of Brand New.
Avala
New Work
In alliance with their mission to build a more equitable digital economy, we worked with Avala to build them a new brand identity.
Cantos in Brand New
Feature
Cantos is an investor in near frontier technology. Brand New offered its take on Play’s recent rebrand for the VC firm.
Worldcoin
New Work
We helped launch Worldcoin. A new, collectively owned global currency distributed fairly to as many people as possible.
Neo.Tax
New Work
Raising $10M in Series A funding, Mountain View-based Neo.Tax applies machine learning to taxes, upgrading them “from an ancient pain into a modern advantage.”
Play x Tim Lahan
Merch
FIREWATEREARTH: a capsule collection with Tim Lahan, available soon.
Neuralink
Feature
It’s Nice That did a deep dive into the visual language and identity system we developed for Neuralink.
Refactor
New Work
Aiming to save lives and the planet, Refactor is radically upending and improving traditionally regulated industries.
Science
Project Launch
Big things on the horizon in the name of Science. Meanwhile, get intrigued.
Local Kitchens
Project Launch
Mix-and-match in a single order from your favorite Bay Area restaurants, and peek at the identity we built for this growing micro food hall service.
Gross Magazine Vol. 4
New Work
The latest issue from our ongoing design collaboration with Gross. Out now.
Transform
New Work
The first centralized 'metrics store' that empowers data analysts to deliver accurate, timely, and confident insights.
Collective [i]
Project Launch
Grow revenue, with a little help from your friends (and AI). Collective [i] is at the forefront of AI-enabled digital sales.
Sanno Capital
New Work
Working closely with visionary founders to help turn world-changing ideas into global companies, Sanno supports innovative thinking in the fields of health and technology.
Mursion
Project Launch
A platform for social instinct practice where experiential simulations for essential workplace skills are delivered seamlessly to learners around the world: blending AI and live human interaction.
Brand New reviews Ghost
Feature
Come for the hot takes and stay for the comments: Brand New reviews the identity we built for Ghost Locomotion.
Turo
Feature
Explore our ambitious identity system for the world's largest car sharing marketplace.
Funworks
New Work
Voted Ad Age’s Small Agency of 2018, we revamped this Oakland-based advertising agency with a system that brings together, yep, fun and work.
South Park Commons
Project Launch
South Park Commons is a home for technologists, builders, and domain-experts figuring out what’s next: where you can take risks and launch your next endeavor.
Strivr — Rise Mag
New Work
Play designed a brand and design system for Rise Mag, a publication focused on the challenges and outcomes of Immersive Learning: a groundbreaking VR training methodology led by Strivr.
Odsy
New Work
Owned and operated by Soojin and Yina, a husband-and-wife team crafting USA-sourced leather products by hand, with love in San Francisco.
Signifai
Feature
Communication Arts features our identity for Signifai, a cloud-based platform that allows IT departments to gain real-time insights and solve problems faster.
Brand New reviews OPBC
Feature
Come for the hot takes and stay for the comments: Brand New reviews the system we built for Oakland’s Original Pattern Brewing Co.
AIGA Eye on Design: OPBC
Feature
“Each of the resulting multi-colored cans has its own look, which we can only describe as perfectly, playfully busy.”
UnderConsideration: First Round 2019
Feature
Our own Casey Martin presented at the Yerba Buena Center for the Arts, talking round one designs on OPBC.
Communication Arts x Play
Feature
A peek inside the studio and the philosophy of Play, plus a showcase of some recent work.
BBDO SF Rebrand
New Work
We got the opportunity to rebrand the BBDO SF office, with the caveat that it had to fit well within their parent brand: a worldwide advertising giant of 15,000 people in 289 agencies across 81 countries.
