Blog

Insights, ideas and news

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PRELOADED joins Greater Together LA

Katie Hall

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Jamloaded 2026

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Announcing Mattel’s UNO: Bridge Clash

Phil Stuart

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Wearables – The Promise of Presence

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A post by James Allsopp

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Human Creativity vs The Machine: Six Lessons from our GenAI Pilot

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The Wearable Revolution & Play

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A post by Matt Vernon-Clinch

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Lets Just Play It?

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A post by Richard Winter

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Wands, Bands, and the Promise of Peripheral Play

Phil Stuart

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Seven Principles for Bringing Play to Attractions

Phil Stuart

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How GenAI will invent new ways to play

Katie Hall

A post by Katie Hall

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Six Roles GenAI Will Play in Games

Phil Stuart

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Prosocial Play: Building Healthier Virtual Worlds

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A post by Seb Carder

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PRELOADED receives the ​​Games For Change 2025 ‘Industry Leadership Award’

Katie Hall

A post by Katie Hall

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Future Play: AI-powered Attraction Director

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A post by Dave Fall

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Inventing New Ways to Play for Everyone

Phil Stuart

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The Future of Attractions – and the value of Play

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A post by James Allsopp

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Designing Relatable Characters in Games

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A post by David Arnold

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A New Frontier for Play: GenAI & Games

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A post by James Allsopp

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Responsible Design for Children in Virtual Worlds

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A post by Hattie Foster

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Putting our ‘Play with Purpose®’ mission into action

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LEGO® Smoothie Odyssey available today

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A post by Hattie Foster

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LEGO® Cat Island Adventure available today

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A post by Matt Vernon-Clinch

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2024 Predictions: How Tech Is Changing the Future of Play and Games

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A post by James Allsopp

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JAMLOADED 2023

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A post by Matt Vernon-Clinch

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Introducing The Wild Escape, an epic-scale artwork collaboration with the UK’s museums

Phil Stuart

A post by Phil Stuart

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In 90 Days wins a Gold Medal at the 2022 Serious Play Awards

Phil Stuart

A post by Phil Stuart

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How Not To Suck At Money wins Judges’ Choice at the FCS Portfolio Awards

Phil Stuart

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Holoride partners with PRELOADED to build in-car XR content

Phil Stuart

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To Watch in XR 2022

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A post by James Allsopp

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eSkootr Championship appoints PRELOADED as experiential XR agency

Phil Stuart

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Niantic partners with PRELOADED to build the future of AR with two new experiences

Phil Stuart

A post by Phil Stuart

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Meta: More than just a name?

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A post by James Allsopp

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2021 Games for Change Festival: XR & Play

Phil Stuart

A post by Phil Stuart

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Ordnance Survey partners with PRELOADED to create world-scale AR game

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A post by Hattie Foster

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TOCA Social partners with PRELOADED for world’s first immersive football venue

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A post by Hattie Foster

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Spatial Audio: Changing How We Listen

Phil Stuart

A post by Phil Stuart

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Low-Threshold AR

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A post by James Allsopp

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PRELOADED wins at the World Congress of Science & Factual Producers

Katie Hall

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5 Immersive Predictions for 2021

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A post by James Allsopp

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The Future of Play, Technically Speaking

Phil Stuart

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The Rise of XRcise

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Powerful uses of voice-driven play

Phil Stuart

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Bringing the natural world into your living room

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A post by Jon Caplin

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BBC Earth – Micro Kingdoms: Senses launches on Magic Leap

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A post by Hattie Foster

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Brilliant Uses of AR in Education

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PRELOADED wins BAFTA Children’s Award

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The Social Power of Shared AR

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A post by James Allsopp

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2023 Highlights at PRELOADED

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A post by Phil Stuart

Play Specialism

Playful Attractions

Imagining extraordinary experiences that bridge our digital and physical worlds through play.

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Future Play

Inventing new ways to play for next-generation audiences and emerging technologies.

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Virtual Worlds

Building the digital spaces that shape how audiences connect, create and consume.

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Playful Learning

Using the power of play to embed high-impact learning and behaviour change.

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Spatial & XR

Leading the evolution of storytelling and play on emerging spatial hardware and platforms.

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