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Invited experts — Media Buyers, Technical Specialists, and Affiliate Strategists — share insights from real work. Strategies, case studies, and market intel for performance marketers who want to win.

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Programmatic media buying vs direct: how to choose the right path Media Buyer Playbooks

Programmatic media buying vs direct: how to choose the right path

Ad Formats

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Pop Ads Campaign Setup: A Tracking-First Launch Playbook
Ad Formats

Pop Ads Campaign Setup: A Tracking-First Launch Playbook
Pop Ads Explained: What They Are, How They Work, and When to Test Them 
Ad Formats

Pop Ads Explained: What They Are, How They Work, and When to Test Them 
Why Pop Ads Won’t Die: A Realist’s Guide to Profitable Onclick Campaigns
Ad Formats

Why Pop Ads Won’t Die: A Realist’s Guide to Profitable Onclick Campaigns
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Affiliate Marketing

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Affiliate Marketing Statistics 2026: Key Benchmarks vs 2025
Affiliate Marketing

Affiliate Marketing Statistics 2026: Key Benchmarks vs 2025
How Affiliate Marketing Works: From Click to Commission
Affiliate Marketing

How Affiliate Marketing Works: From Click to Commission
Affiliate Marketing Tools: A Decision-First Buyer’s Guide by Model and Budget
Affiliate Marketing

Affiliate Marketing Tools: A Decision-First Buyer’s Guide by Model and Budget
Is Pop Traffic Profitable for Affiliate Marketing?
Affiliate Marketing

Is Pop Traffic Profitable for Affiliate Marketing?
Affiliate Landing Page Strategy Framework: Choose the Right Page by Traffic Temperature and Offer Type
Affiliate Marketing

Affiliate Landing Page Strategy Framework: Choose the Right Page by Traffic Temperature and Offer Type
Best GEOs for Betting Campaigns: Score Markets by Regulation, Payout, and Fit
Affiliate Marketing

Best GEOs for Betting Campaigns: Score Markets by Regulation, Payout, and Fit
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Case Studies

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iGaming Platform Owner Cuts Brand Awareness Costs by 68% with SmartCPM
Case Studies

iGaming Platform Owner Cuts Brand Awareness Costs by 68% with SmartCPM
Scaling iGaming App in Mexico to $1.7M+ in Spend with Positive ROI Using Pop Traffic
Case Studies

Scaling iGaming App in Mexico to $1.7M+ in Spend with Positive ROI Using Pop Traffic
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Market Insights

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Affiliate Marketing Networks vs Ad Networks: An Advertiser-First Decision Guide
Market Insights

Affiliate Marketing Networks vs Ad Networks: An Advertiser-First Decision Guide
Horizontal vs Vertical Scaling Ads: When to Use Each
Market Insights

Horizontal vs Vertical Scaling Ads: When to Use Each
Ad Network Pricing Models: Decision Guide
Market Insights

Ad Network Pricing Models: Decision Guide
How to Choose the Right Ad Network for Your Campaign: A Decision Framework
Market Insights

How to Choose the Right Ad Network for Your Campaign: A Decision Framework
How Ad Networks Match Ads to Websites Step by Step (RTB Explained)
Market Insights

How Ad Networks Match Ads to Websites Step by Step (RTB Explained)
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Media Buyer Playbooks

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Programmatic media buying vs direct: how to choose the right path
Media Buyer Playbooks

Programmatic media buying vs direct: how to choose the right path
What Is a Media Buyer? Role, Workflow, and Boundaries Explained
Media Buyer Playbooks

What Is a Media Buyer? Role, Workflow, and Boundaries Explained
Media Planning vs Media Buying: What’s the Difference?
Media Buyer Playbooks

Media Planning vs Media Buying: What’s the Difference?
Digital Media Buying: A Performance Marketer’s Framework
Media Buyer Playbooks

Digital Media Buying: A Performance Marketer’s Framework
What is programmatic advertising: definition, how it works, and when to use it
Media Buyer Playbooks

What is programmatic advertising: definition, how it works, and when to use it
CPA Marketing Optimization: a Profitability-first Framework
Media Buyer Playbooks

CPA Marketing Optimization: a Profitability-first Framework
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Product Updates

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SmartCPM from Remoby: How It Works, When to Use It, and What to Monitor
Product Updates

SmartCPM from Remoby: How It Works, When to Use It, and What to Monitor
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Verticals & Funnels

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iGaming Player Lifetime Value Calculation and CPA Bidding: Full LTV Formula, Forecasting, and Bid Strategy
Verticals & Funnels

iGaming Player Lifetime Value Calculation and CPA Bidding: Full LTV Formula, Forecasting, and Bid Strategy
iGaming Mobile Apps: Scaling Player Acquisition with Pop Ads
Verticals & Funnels

iGaming Mobile Apps: Scaling Player Acquisition with Pop Ads
Search Arbitrage and Pop Traffic: What Happens When You Try to Make Them Work Together
Verticals & Funnels

Search Arbitrage and Pop Traffic: What Happens When You Try to Make Them Work Together
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