Trying to determine the best times to post to social media can sometimes feel like throwing a bunch of content at the wall and hoping something sticks. A data-informed marketing strategy is essential, and there is a lot of data available to help you decide when, how often, and even what to post to engage your audience. This post shows the statistically-based best times to post to various channels, though your performance may vary.
In the words of Skylum CMO Yevhenii Tymoshenko, “the actual game is habit-building. You want people to expect your content, not accidentally stumble on it.” If your audience consistently benefits from your content, they’ll start actively looking for it. “That’s when timing stops being a guessing game and starts becoming an advantage.”
A free download is offered (with submission of email address) of 2025 Social Media Trends Report.
Gen Z shops and spends money much differently than its millennial predecessor and is prioritizing electronics, technology, health, and wellness. Gen Z pays special attention to small businesses. They are also willing to wait for a good discount before purchasing and take advantage of buy-now-pay-later purchasing options.
The most popular website analytics tool today is Google Analytics, with 86% of the market share. Nearly 28 million sites are live on Google Analytics at any time of the day. There are advantages to using it because they own the most used search engine/algorithm. But if they are getting on your nerves it might be time to consider an alternative.
Researchers at Princeton University and the University of Washington have created an ultracompact camera the size of a coarse grain of salt. The new system can produce crisp, full-color images on par with a conventional compound camera lens 500,000 times larger in volume.
Different channels have different uses and benefits. From an investment perspective, blogs are likely a better long-term investment for lead generation due to their organic SEO value. “Organic traffic is more important than ever. Unlike paid traffic, which stops coming in the second your budget runs out, organic traffic is mostly self-sustaining after you’ve put in the time and effort to create a blog post.”
