Please see my post “Incumbents simply cannot ship the AI Agents customers want to buy. Instead, they just add mediocre AI features, often with limited value“
See my post “b2b Sales Enablement MarTech platforms Highspot & Seismic announce merger“
See SalesEnablement.wordpress.com/?s=Spekit
Spekit rebranded as a “Rep Acceleration Platform” in March 2025.
Spekit spekit.com @spekitapp modern enablement platform that enables reps in their flow of work with AI Sidekick, their browser assistant. Just-in-Time Enablement: Spekit combines a fast, personalized rep experience with a scalable, powerful content platform built to help revenue teams win in the age of AI. CHROME EXTENSION: Spekit for Chrome: Access your knowledge & embed your guides, processes & training in any application with a Chrome extension. Digital Adoption & Enablement platform: Accelerate onboarding, productivity & change management by embedding your sales playbooks, tool training & SOPs in the flow of work. Teams use Spekit to learn how to do their job, in their flow of work – with any answer at their fingertips. Digital Adoption + Sales Enablement = Digital Enablement! Empower teams with the knowledge they need to be productive & successful in their roles – from anywhere. Link your playbooks, processes & knowledge to any tool in Chrome. Only 70% of the knowledge learned during training is retained. With knowledge a click away, your users can learn as they go about their daily workflow, with answers accessible from any tool. Denver, CO, USA
18-Dec-2024: Spekit acquired AI startup Cquence cquence.app @CquenceApp Enablement Intelligence.
Spekit’s acquisition of 
Cquence will accelerate our AI technology & our mission to connect sales reps with the answers & content they need, the moment they need it. Cquence was a video collaboration platform. New York City, NY, USA
Melanie Fellay, CEO, Spekit, on the Seismic × Highspot merger, from her LinkedIn post 19-Feb-2026:
[…] history tells us what mergers like this typically mean:
18–24 months minimum before meaningful product unification and re-architecture (the kind of work no coding agent can magically compress)
Maintaining dual architectures creates operational overhead
Roadmaps and engineering bandwidth shift from innovation to integration
Customers wait while platforms “figure it out”
So if you’re an affected customer, or a CRO or enablement leader looking to invest in rep acceleration in 2026: This is a good moment to pause.
What this signals about the category
This isn’t about feature expansion (the same way Lessonly was meant to help Seismic enter the LMS space).
It’s not a new category bet.
And it’s not a leap forward in AI.
This is pure market-driven consolidation.
We’ve seen several similar strategic combinations in the GTM tech stack over the past year, most notably the Clari and Salesloft as well as the Totango and Catalyst or even
[…]
End Quote
BigTinCan SalesEnablement.wordpress.com/?s=Bigtincan
and
Showpad SalesEnablement.wordpress.com/?s=Showpad
Seismic × Highspot merger:
Start Quote
[…] both companies were founded in 2011, and the last few years in GTM tech have been challenging.
They’re facing a deeper reality: the innovator’s dilemma — the tension incumbents experience when protecting a large existing revenue base makes it difficult to reinvent fast enough to compete with disruptive, AI-native entrants.
Graph depicting the innovator’s dilemma when a new technology outpaces the old one as they go into maintenance mode.
This kind of consolidation typically happens when growth slows, markets mature, and meaningful innovation becomes harder inside legacy architectures.
It’s especially common among companies that raised significant capital at peak valuations and are now under pressure to deliver large-scale outcomes more than a decade later.
Highspot, for example, raised over $650M at a reported $2.3B valuation. At that scale, the path to IPO requires sustained growth, strong financial optics, and a defensible category position.
Neither company has moved quickly enough to outpace the rise of horizontal AI platforms […]
like Glean
SalesEnablement.wordpress.com/?s=Glean
[…]
If you can’t accelerate faster than the market, you combine balance sheets, reduce competitive churn, and defend your installed base.
In this case, the combined revenue brings them closer to IPO territory (assuming they can maintain healthy metrics). At minimum, it strengthens the financial profile on paper. It mirrors what Seismic did with Savo in 2018 which was a customer consolidation strategy more than a fundamental technology leap.
The issue isn’t Seismic or Highspot as companies. It’s the architectural model that many of these legacy platforms were built on in 2011.
A portal-first approach.
Complex folder hierarchies requiring careful taxonomy management.
Optimized for long-form content that was published quarterly by marketing.
Search-and-filter-driven discovery.
And trying to layer AI on top of these legacy systems rather than embedded within them, shows.
That content management model worked when products launched quarterly, buyer journeys were relatively linear, reps had time to navigate repositories, and scaling GTM meant adding more enablement and ops headcount to manage complexity.
But that’s not how revenue teams operate in 2026.
Products evolve weekly. Buyer journeys are nonlinear and unpredictable. Reps are flooded with information. Speed of execution now matters more than repository depth.
And that’s why customers are turning to AI-first enablement platforms — not to manage more content, but to execute better in every moment that matters.
The questions any buyer in this situation should be asking
There’s often a familiar playbook for these kinds of mergers: tell a compelling “better together” story and offer attractive new deals or renewal discounts to retain as many logos as possible. But as a customer, it’s important to understand what you’re committing to…
Multi-year agreements signed during periods of structural transition can lock you into roadmap uncertainty and platform changes that are ultimately outside your control.
The first question is simple: What happens to the “other” platform?
While this is positioned as a merger, the new entity will operate as Seismic — same name, same CEO, same PE ownership. When two platforms with near-complete product overlap combine, one technology stack inevitably long-term becomes the foundation.
If the architecture you chose is deprioritized as the long-term bet, what does that mean for your implementation? Your integrations? Your admin workflows? Your reporting?
When Seismic acquired Lessonly in 2021 to enter the LMS space, they promised a seamless seller experience. More than two years later, they still required separate logins and, to this day still have very different user experiences (common with more of an integration layer in the backend vs a true rebuild or migration).
Not because of poor execution, but because true architectural unification is exponentially harder than integration.
The second question: Can you wait? Are you getting the results you need to settle for your current platform experience for the next two to three years?
Perhaps a bit blunt.
Meaningful unification between two mature platforms doesn’t happen overnight. This merger combines two full enablement platforms with overlapping capabilities: two content models, two UX philosophies, two AI layers, and two integration ecosystems.
Realistically, that’s 18–24 months. Even in the most optimistic scenario, with AI-assisted development and world-class engineering, you’re still looking at 12 months of focused integration work.
12 months is a long time when the world isn’t slowing down.
Your reps are still selling in a more complex environment than ever before. Your competitors are still evolving. Your leadership team still expects more efficiency and faster growth.
AI is reshaping workflows in weeks and sales tech stacks are evolving in real time. New agents, copilots, and automation layers are being deployed across every organization. I took a vacation the first week of February and came back to everyone talking about Clawdbot (yep, Claude Cowork from January was already old news).
Every revenue leader with a number to hit wants every possible advantage for their sales team.
So if your team wasn’t fully adopting the platform before or finding what they need, it’s fair to ask: Does this merger actually fix that, or simply compound the problem?
And more importantly, how much of your execution are you willing to bet on a platform entering a multi-year integration cycle while the rest of your competitors accelerate with more AI-native systems?
[…]
catalyst.io Catalyst is now a Totango product: client success platform.
Catalyst Software merged with Totango, and together we are building the most powerful customer growth solutions to help CS and sales teams drive positive business outcomes and sustainable revenue growth.
totango.com “Turn customer outcomes into customer growth. Totango’s Customer Growth platform combines customer management software, predictive revenue intelligence, and a robust Value Methodology to help post-Sales teams drive customer ROI and revenue growth at scale.”
Paul Krajewski LinkedIn x.com (twitter): @SalesEnablement
LONDON, UK Oct. 2, 2023: The Capability Group, owner of Imparta Inc. & Imparta Ltd., 
B2B Sales Enablement MarTech and Sales AI 
