A collection of products, platforms, and campaigns I’ve brought to life.
Highlight AI
Head of Design Oct 2025 – Present
Building an agentic AI system that moves beyond chat into embedded, workflow-native intelligence for teams.
Highlight helps teams capture context, surface insights, and stay aligned through AI that operates inside real work environments.
- Led 0→1 design of an agentic enterprise AI platform defining new interaction patterns beyond chat-based interfaces
- Shaped core product direction through user research and rapid prototyping during a major product pivot
- Designed AI-native workflows that integrate into real team processes and decision-making
- Led product and brand design, establishing a scalable SaaS identity for enterprise adoption
Linearity
Designing and scaling creative tools used by millions of designers worldwide across vector design, motion, and AI workflows.
Head of Product & Design Feb 2025 – Oct 2025
- Led product and design strategy across Curve and Move, scaling adoption to millions of users
- Drove integration of AI-powered workflows across creative tools and collaboration features
- Led cross-functional execution on product roadmap and growth initiatives
- Led rebrand from Vectornator to Linearity, reaching 8M+ users and improving retention by 30%
Design, Product & Strategy Lead Sep 2023 – Jan 2025
- Led 0→1 development of Linearity Move, defining a new motion design category
- Shaped product vision, GTM strategy, and roadmap; achieved 200% early adoption growth
- Built and scaled design systems supporting multi-product expansion
- Spearheaded AI/ML feature development including Background Removal, Auto Trace, and generative assets
- Led IP and patent filings supporting long-term product defensibility
Product Design Analyst Mar 2021 – Sep 2023
- Led rebrand from Vectornator to Linearity Curve, redesigning product and visual identity
- Drove growth initiatives including App Store optimization and localization across 12+ markets
- Built lifecycle and engagement systems reaching 15M+ users
- Contributed to early AI/ML concepts that informed future intelligent workflows
Key achievements
Apple App Store Award (Mac App of the Year) finalist
Patent: Create Editable Vectorized image from Bitmap image
Patent: Systems and methods for triggering an interactive learning context via deep linking
agenZy
Managing Partner, Design Consultant Jan 2019 – Jan 2021
Founded and scaled a Gen Z-focused design consultancy working with enterprise clients on branding, product, and go-to-market strategy.
- Led strategy and execution for clients including Deutsche Bank and Daimler AG
- Built and led a cross-functional team delivering brand, social, and product campaigns
- Advised on Gen Z positioning and digital engagement strategies for large organizations
Mercedes-Benz AG
Product Design Intern Sep 2019 – Jan 2020
Contributed to the development of the MBUX infotainment system and multimodal interaction concepts.
- Supported design of UI guidelines for the MBUX system
- Designed rear-seat infotainment interface concepts for global vehicle platforms
- Contributed to interaction concepts later integrated into S-Class, EQS, and C-Class models
- Conducted usability research and competitive benchmarking
More details about the MBUX System are available here.
Independent iOS Developer
May 2014 – Dec 2018
Designed, built, and shipped 11 iOS apps across productivity, utility, and experimental categories.
- Owned full product lifecycle from concept to App Store launch
- Reached 1M+ App Store impressions across published apps
- Built using Swift following Apple Human Interface Guidelines
