Get over $50,0000
in incentives
New sellers can save thousands with credits, bonuses, and exclusive benefits.
New Seller Incentives
Brand incentives
Earn bonuses on your sales while you protect and grow your brand.
Fulfillment incentives
Access exclusive shipping benefits and free storage.
Advertising incentives
Unlock credits for ads and coupons.
Service
Incentives
Requirements
Brand Registry
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
Enroll your brand in Amazon Brand Registry within six months of listing your first eligible product. Bonus expires after one year. Learn more
$200 credit
Enroll your brand in Amazon Brand Registry within six months of listing your first eligible product, then enroll a product in Vine within 90 days. Credit expires 90 days after enrollment in Brand Registry. Learn more
Fulfillment by Amazon (FBA)
$100 off shipments into the Amazon fulfillment network
Use the Amazon Partner Carrier program to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more
$200 credit for fulfillment costs
Use Amazon Global Logistics to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more
Free storage, liquidations, and customer returns with automatic enrollment in the FBA New Selection program
Send eligible new-to-FBA products into the Amazon fulfillment network within 90 days of listing for automatic enrollment in the FBA New Selection program. Learn more
$400 credit for inbound placement costs, allowing you to send inventory to a single fulfillment center and then have Amazon split and send inventory to multiple fulfillment centers
Send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more
Exemption from low-inventory-level charges
Exemption expires one year after FBA inventory is received for the first time. Exemption expires after one year. Learn more
Exemption from storage utilization surcharges
Exemption expires one year after FBA inventory is received for the first time. Learn more
10% off fulfillment costs on the first 100 units shipped with MCF
Send eligible products into the Amazon fulfillment network within 90 days of listing. Incentive expires after one year. Learn more
Advertising
$50 credit when you spend $50
$200 credit when you spend $200
$1,000 credit when you spend $1,000
$200 credit when you spend $200
$1,000 credit when you spend $1,000
Create a Sponsored Products campaign for an eligible product within 90 days of listing and spend in ad credits within 30 days of campaign launch. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for new seller Sponsored Products promotion. Learn more
$50 credit
Create a Coupon for an eligible product within 90 days of listing. Credit expires after one year. Learn more
Unlock incentives with the New Seller Guide
Backed by data science, the New Seller Guide is a set of brand, logistics, pricing, and promotional services designed to fuel the growth of new sellers. By following the guide, you can unlock all $50,000 in New Seller Incentives.
Seller who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.1
Seller who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.1
If you're a Professional seller, you should:
Set dynamic prices using Automate Pricing
Create Sponsored Products ads
Use Fulfillment by Amazon (FBA)
Use Multi-Channel Fulfillment (MCF)
Create Lightning or Best Deals
Create Amazon Coupons
If you're a brand, you should also:
Enroll your brand in Amazon Brand Registry
Enroll products in Amazon Vine
Create Sponsored Brands ads
Enhance your listings with A+ Content
1Amazon internal data, FY2023, US store
Brand Registry
Protect and build your brand
Enroll your brand in Amazon Brand Registry to unlock a suite of brand-building tools and protection benefits for your intellectual property.
10% back on your first $50,000 in branded sales See all
Amazon’s proactive controls blocked more than 99% of suspected infringing listings before a brand ever had to find and report them.2
A+ Content
Increase sales with better listings
Use A+ Content to add videos, enhanced images, and product-comparison charts to your listings. Run A/B tests on your content to see what drives the most sales.
Basic A+ Content can encourage repeat purchases and help increase sales by up to 8%.3
3Amazon internal data
Vine
Boost engagement with product reviews
Use Amazon Vine to generate high-quality reviews. Amazon-trusted Vine reviewers try free units of your products and share their honest feedback, helping to inform and inspire customers.
$200 credit for Amazon Vine reviews See all
On average, brands have found Amazon Vine helped grow initial product sales by more than 15%.4
4Amazon internal data
Automate Pricing
Stay competitive with dynamic pricing
With Automate Pricing, you create pricing rules and apply them to your products, then the free tool automatically adjusts your prices to help you stay competitive and increase your chances of becoming the Featured Offer.
"Automated pricing has definitely kept us in the game. I have noticed an uptick in sales on the products we have enrolled."
Bryce Calcutt, LBIntegrity
Bryce Calcutt, LBIntegrity
Fulfillment by Amazon
Outsource shipping, returns, and customer service
With Fulfillment by Amazon (FBA), you can store products in Amazon's network of fulfillment centers. We’ll then pick, pack, and ship orders and provide customer service and returns. You can also use Multi-Channel Fulfillment (MCF) to outsource fulfillment for purchases made on your own website or other sales channels using your FBA inventory.
$100 off shipments into the Amazon fulfillment network See all
Shipping with FBA costs 70% less per unit than comparable premium options offered by other major US carriers.5
Advertising
Drive discovery for your products and brand
Create Sponsored Products and Sponsored Brands ads that appear in the Amazon store, and only pay when customers actually click your ads. You can also encourage sales with Lightning or Best Deals or Amazon Coupons.
$50 credit to create Amazon Coupons See all
Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign.6
6Amazon internal data
Get over $50,0000
in incentives
New sellers can save thousands with credits, bonuses, and exclusive benefits.
*A Professional selling account is $39.99/month + selling fees. Learn more
