
Analysis | Comfort |
Communication | Completing Work |
Completing a Process | Configurations |
Connecting People | Controls |
Convenience | Cosmetics & Beauty |
Creating Things | Creative Expression |
Cultural Experiences | Customer Service |
Customization | Data Storage |
Data Visualization | Decoration |
Durability | Ease of Maintenance |
Ease of Use | Easy to Learn |
Entertainment | Epic Experiences |
Exploration | Expressing Identity |
Fashion | Feedback |
Financial Management | Habitat |
Health | Information |
Integration | Knowledge Generation |
Living Space | Monitoring |
Navigation | Notifications |
Nourishment | Nutrition |
Organization | Payment Processing |
Performance Enhancement | Performing Calculations |
Physical Properties Such as Buoyancy | Portability |
Privacy | Productive Space |
Productivity Tools | Protection |
Recreation | Reduces a Risk |
Reporting | Safety |
Scheduling | Search |
Security | Sharing |
Shelter | Shipping & Delivery |
Social Atmosphere | Social Comfort |
Social Space | Social Status |
Style | Synchronization |
Temperature Regulation | Training & Education |
Transportation | Visibility |
Productive Needs
Functional needs related to completing work including time-saving automation, tools and processes.
Efficiency Needs
The need to make efficient use of time and other resources such as money, space and energy. This is actually a key type of need whereby people will often choose the option that saves them time or money.
Technical Needs
Things that you need from a technology such as speed, data capacity and reliability.
Information Needs
Things that users need from information sources and environments.
Experience Needs
Needs related to the user or customer experience.
Creativity Needs
Needs related to creative hobbies, work and interests. This includes physical things such as art materials and elements of creative learning and culture.
Lifestyle Needs
Needs related to how an individual lives their life. For example, an individual who feels they need to express their identity with fashion and interior decoration that aligns to their sense of style.
Life Needs
Life needs are the things that a modern person absolutely needs to sustain their quality of life. For example, you could argue that some type of access to the internet is a basic need in a modern developed society.


































