Free Innovation Assessment: Improve your organization's innovation outcomes
Free Innovation Assessment: Improve your organization's innovation outcomes
Take Innovation Assessment Take Innovation Assessment
Take Innovation Assessment Take Innovation Assessment
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Strategyn Odi90

Understand your customers to create winning products

Get the training and tools to apply the world’s most advanced innovation process.

Book a Demo

Discover the secrets to understanding what your customers really want.

Learn and apply Jobs-to-be-Done and Outcome-Driven Innovation

Learn

Master JTBD & ODI with interactive courses, quizzes, and workbooks
  • ImageTarget the right customer
  • ImageUnderstand your customer’s needs
  • ImageDiscover opportunities in your market
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Do

Apply JTBD & ODI principles with tools and templates
  • ImageValidate JTBD, job step, and outcome statements
  • ImagePlan customer interviews
  • ImageBuild surveys and visualize data

Collaborate

Figure out tough problems with innovation professionals
  • ImageMember-exclusive live events
  • ImageAMAs with Tony Ulwick & experts
  • ImageGroup mentoring sessions
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What members are saying

  • Strategyn Quote Mark
    Innovation is humanity’s superpower. ODI is innovation done right; it has empowered me to approach any market and find opportunities to improve outcomes that actually matter. ODIpro makes that same powerful process much more accessible to changemakers everywhere.
    Strategyn37
    Nicholas Singh

    Product Manager

    –   Novos

  • Strategyn Quote Mark
    The Associates course takes JTBD learning to the next level with scenario exercises that helped solidify my understanding! The Outcome Validation Framework is a huge help when writing outcome statements.
    Strategyn39
    Luis Martinez

    Lead UX Architect

    –   Cox Automotive

  • Strategyn Quote Mark
    What sets Strategyn’s ODIpro platform apart is its unique blend of course material, helpful tools, and a vibrant community. Using ODIpro has proven to be a game-changer. It’s like having Strategyn by my side, assisting me in driving business innovation and growth with C-level executives and senior leadership. The live events on the ODIpro platform, where I can interact with Strategyn’s expert ODI practitioners, have been particularly beneficial, enhancing my skills as an ODI practitioner.
    Strategyn38
    Neville Wellington

    Founder

    –   Obsidian Media Group

  • Strategyn Quote Mark
    I have been a fan of Jobs to be Done (JTBD) for years, but the ODIpro platform crystallized the power of JTBD for me. These tools and training are best in class.
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    Lance Worley

    Manager, Customer & Market Insights

    –   Salesforce

What You Will Learn

Introduction Course

Digital Credentials

Badge

Time Commitment

2-4 Hours

JTBD ODI Course
Acquire the vocabulary and mindset of ODI to lay the foundation for effective innovation.

After completing this course, you will be able to:

  • ImageDiscover the gaps in your current innovation practices and how to overcome them.
  • ImageAlign your organization around a single, customer-centric language for innovation.
  • ImageDefine customers and markets in a way that successfully informs innovation.

Resources

Video

What is JTDB?

Template

Opportunity Landscape Graphing

Handout

The Language of ODI

Fundamentals Course

Digital Credentials

Badge & Certificate

Time Commitment

6-8 Hours

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Explore the structures and rationale underpinning ODI, transforming theory into actionable strategies.

After completing this course, you will be able to:

  • ImageDefine your market in problem space, independent of solutions and stable over time.
  • ImageUnderstand your customer’s entire job-to-be-done and visualize the ultimate solution.
  • ImageIdentify the top quantified opportunities and map the most efficient path to growth.

Resources

Template

Market Definition Canvas

Associates Course

Digital Credentials

Badge

Time Commitment

14-16 Hours

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Master the guidelines and step-by-step approach to expertly navigate your ODI project to success.

After completing this course, you will be able to:

  • ImageIdentify the team you need to navigate your innovation project successfully.
  • ImageBuild a well-designed research plan to address your innovation goals.
  • ImageStructure and prioritize your customer’s needs in a way that will instruct you to build better products.

Resources

Template

Necessary Sample Size Calculator

Handout

ODI Cheatsheet – Sample Plan

Handout

ODI Cheatsheet – Job Mapping

Handout

ODI Cheatsheet – Outcome Construction

Handout

ODI Cheatsheet – Questionnaire Development

Handout

ODI Cheatsheet – Examples of Corrected Statements

What You Can Do

Outcome Validation

Create a set of high-quality customer need statements. Let our Outcome Validation tool assess quality and make recommendations for improvement.

NEEDS FRAMEWORK

Translate your business objectives into the problem space with the Jobs-to-be-Done Needs Framework Tool.

SAMPLE PLAN & QUESTIONNAIRE TEMPLATE

Build effective sample plans and questionnaires, facilitating actionable data collection using Strategyn’s template. 

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QUALITATIVE INTERVIEW GUIDE TEMPLATE

Ensure every customer interview uncovers your customer’s needs with our expert-crafted Qualitative Interview Guide.

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OPPORTUNITY LANDSCAPE TEMPLATE

Make informed decisions by visualizing the areas of greatest opportunity and aligning your innovation strategy with unmet customer needs.

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How you will collaborate

Member-only live events and a community to get your questions answered by the experts.
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Live Events

  • ImageMember-only monthly events to get your questions answered by the experts.
  • ImageDesigned to bring you cutting-edge insights and interactive learning.
  • ImageSessions range from deep-dive workshops to engaging AMAs with Tony Ulwick and other industry leaders.
  • ImageRich database of recorded past events for further exploration.

Collaborate

  • ImageVibrant Community where innovators and experts converge.
  • ImageYour go-to resource for asking questions, sharing insights, and learning from the experiences of others.
  • ImageEngage in meaningful conversations and expand your professional network.
  • ImageCollaborate with peers and Strategyn experts to drive your innovation efforts forward.
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Case StudiesWhat’s Possible with JTBD & Outcome-Driven Innovation

  • Healthcare
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    Philips expands patient monitoring portfolio to solve a broader Job-to-be-Done

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  • Healthcare
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    Abbott Medical Optics wins NorthFace Service Award

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Do You Still Have Questions?

ODIpro memberships are currently individual memberships. If you’re looking for team training, we can customize training options for you. Please email [email protected] to discuss this.

ODIpro is suitable for any industry and company that is serving a group of people trying to get a job done. The ODI process has been applied and proven effective in over 30 industries, and it has been used effectively in startups, small, medium, and large businesses, B2B, B2C, non-profits, and government agencies.

As we develop new features, courses, tools, and templates, they get added to the platform and become available to all active members.

Send us an email at [email protected] and we would love to help answer your questions.

Ready to start?

Get everything you need to create winning products:

  • ImageThe Outcome-Driven Innovation process
  • ImageCourses
  • ImageTools
  • ImageMentoring with innovation experts
  • ImagePrivate monthly events

YEARLY

BEST VALUE

$99/mo

billed annually $1,188 total

MONTHLY

$120/mo