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The loyalty advantage

Customer Retention Playbook:

Grow & Scale Your Loyalty Program

Download this comprehensive guide created by Longplay & Rivo on all the flows and campaigns you need to launch & scale your loyalty program through email & SMS.
By The Teams Who Have Partnered With Brands Like
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kitsch
Dr Squatch
Dr. Harveys
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Boxed Water

What You'll Learn:

  • What Makes A Loyalty Program Successful: Understand the role that a loyalty program plays in the retention marketing strategy of 7, 8 and 9-figure brands & how to make it successful.

 

  • Drive Loyalty Program Membership: Learn the 15 ways to drive awareness & signups for your loyalty program through your email/SMS flows & campaigns.

  • Design An Effective Loyalty Program: Learn how to build your program right from the beginning with compelling rewards, points systems, and tiered benefits that resonate with your customers.

BONUS: 60+ Email Templates

Get access to Figma email templates to create high-converting emails to drive signups for your loyalty program.
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This Longplay Library includes email templates for:


  • Welcome Flow
  • Active On Site Flow
  • Browse Abandonment Flow
  • Add To Cart Flow
  • Abandoned Cart Flow
  • Replenishment Flow
  • Post-Purchase Nurture Flow
  • Cross-Sell Flow
  • Subscription Upsell Flow
  • Loyalty Program Launch
  • Membership Program Launch
  • Loyalty Program Campaigns
  • Modules 

Table Of Contents 

01

The Retention Ecosystem

Explore the complete picture of retention marketing and understand how various channels and tools integrate to enhance customer loyalty, referrals, and membership programs. Learn how to drive awareness, engagement, and conversions through a holistic retention strategy.

02

The Role Of A Loyalty Program

Discover how Rivo can help you build and scale comprehensive loyalty, referral, and membership programs. Learn about creating recurring revenue streams, increasing product adoption, driving repeat purchases, and boosting average order value (AOV).

03

Building A Launch Strategy

Learn the essential steps to effectively launch your loyalty program. Identify and target key audience segments, create compelling incentives for signups, and develop a strategic pre-launch plan to maximize impact.

04

9 Ways To Drive Signups With Email & SMS Flows

Master the art of converting interest into loyalty program signups through targeted email and SMS flows, including:

  • Welcome Flow
  • Active On-Site Flow
  • Browse Abandonment Flow
  • Add-to-Cart Flow
  • Abandoned Cart Flow
  • Post-Purchase Nurture Flow
  • Replenishment Flow
  • Cross-Sell Flow
  • Subscription Upsell Flow

05

6 Ways To Drive Signups Through Email & SMS Campaigns

Discover six effective strategies to boost signups for your loyalty program using email and SMS campaigns. Learn how to craft compelling messages and leverage different campaign types, including:

  • Pre-Launch Announcements
  • Program Launch Announcements
  • Membership Highlights
  • Product Launch VIP Early Access
  • Promotion VIP Early Access
  • Members-Only Promotions

About Us

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Longplay

Retention Marketing Agency

Longplay is a full-service retention & lifecycle marketing partner for DTC e-commerce brands to optimize each stage of their customer lifecycle. Our methodology helps brands convert more leads, drive repeat purchases, increase AOV & increase customer LTV.

Our team has generated $300M+ in revenue for brands through email, SMS, direct mail, loyalty & membership programs, mobile apps & more. We've partnered with 7, 8 and 9-figure DTC e-commerce brands such as Dr. Squatch, Boxed Water, Dr. Harvey's, iRestore & more.

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Rivo

Customer Retention Platform

Rivo is a premier customer loyalty platform designed to empower e-commerce brands with advanced tools for retention and growth. Our platform simplifies the creation and management of loyalty, referral, and membership programs, offering features like customizable rewards, seamless integrations, and robust analytics.

 

Rivo powers loyalty, referral & membership programs for brands like HexClad, Way of Wade, Kitsch, Pier1, Outer Aisle, Loverboy, DYPER, Rareform, Emi Jay, Dressbarn, and over 7,000 more.