Cookie Policy Techstack

A cookie is a small data file, often including a unique identifier, which is sent to your computer, mobile phone, or tablet device, etc (referred to in this policy as a “device”) by the web server so the website can remember some information about your browsing activity on the website. The cookie will collect information relating to your use of our Services, information about your device, e.g., the device’s IP address and browser type, broad location, and, if you arrived at our site via a link from a third-party site, the URL of the linking page. If you have registered for any Services or you are a subscriber, it may also collect your name and email address, which may be transferred to data processors for registered user or subscriber verification purposes.

Similar technologies known as “local storage” may also be used as an alternative to cookies. This is technology that is similar to cookies and performs very similar functions, such as caching data to enable us to improve our Services, allowing you to register for our Services, tracking activity to enable Techstack and our advertisers to advertise to you in accordance with this policy, and counting the number of people who view adverts on our Services. When we refer to “cookies” in this policy, we mean cookies or similar technologies.

Cookies can keep information about your online preferences and help tailor Services to your interests. Information provided by cookies can help analyze your use of our Services and help us to provide you with a better user experience.

In addition to cookies, our Services may also use web beacons, clear GIFs, page tags, and web bugs. These are all types of technology implemented by websites or third-party ad servers to allow them to analyze your website use and help improve your experience of the Services.

Session cookies are only stored for the duration of your visit to a website and are deleted from your device when you close your browser.

Persistent cookies are saved on your device for a fixed period of time after the browser has closed and are used where we (or a third party) need to identify you for a later browsing session. The fixed period of time is typically 30-90 days for targeting or behavioral advertising cookies and may be up to 26 months for analytical performance and measurement cookies.

First-party cookies are set by the website you are visiting.

Third-party cookies are cookies used within our Services, which are set by other organizations. These include cookies from external analytics services, which help us to understand the use of our sites, or by advertisers so that they can track the effectiveness of their advertisements.

3.1 Functional Cookies

Functional cookies are essential to the running of our Services. They are used to remember your preferences on our websites and to provide enhanced, more personal features. The information collected by these cookies is usually anonymized, so we cannot identify you personally. Functional cookies do not track your internet usage or gather information, which could be used for selling advertising, but they do help with serving advertising. These cookies are usually session cookies, which will expire when you close your browsing session.

3.2 Essential or ‘Strictly Necessary’ Cookies

These cookies are essential for the running of our Services. Without these cookies, parts of our websites would not function. These cookies do not track where you have been on the internet, and do remember preferences beyond your current visit, and do not gather information about you that could be used for marketing purposes. These cookies are session cookies, which will expire when you close your browsing session.

3.3 Analytical Performance and Measurement Cookies

Analytical performance cookies are used to monitor the performance of our Services. Web analytics services may be designed and operated by third parties. The information provided by these cookies enables us to analyze patterns of user behavior, and we use that information to enhance user experience or identify areas of the website that could require maintenance. The information is anonymous (i.e., it cannot be used to identify you and does not contain personal information such as your name and email address), and it is only used for statistical purposes.

3.4 Targeting or ‘Behavioral Advertising’ Cookies

These cookies, which may be placed on your device by our trusted third-party service providers or us, remember that you have visited a website and use that information to provide you with content or advertising, which is tailored to your interests. This is often called online behavioral advertising (OBA) and is done by grouping together shared interests based on web browsing history. Your web browsing history can be used to infer things about you (e.g., your age, gender, etc.), and this information may also be used to make advertising on websites more relevant to you. Without these cookies, content and advertisements you encounter may be less relevant to you and your interests.

Techstack, together with our trusted partners, uses cookies in combination with other information we maintain for some purposes, including the following.

4.1 Essential and Functional Cookies

We use cookies to enable certain online functionality, including the following.

1. Accessing your information so we can provide you with customized content and experiences, or remember the last page you visited on the Services.

2. Identifying returning users, registrants, and subscribers, and presenting them with a personalized version of the site.

3. Eliminating the need for returning users to re-enter their login details.

4. Commenting on our sites.

5. Operating a shopping cart on various of our Services.

6. Maintaining your settings and authenticating your identity while you are logged in to the Services.

7. To support security measures and to assist in identifying possible fraudulent or abusive activities.

4.2 Analytical Performance and Measurement Cookies

We use these cookies to measure users’ behavior to improve our Services. By using analytics services provided by third parties such as Google Analytics, we can analyze and measure which pages are viewed, and how long for, and which links are followed, and we can use this information to provide more content that is of interest. We also use this analysis to report on our performance and to sell advertising.

4.3 Targeting and Behavioral Advertising Cookies

We use these cookies for the following.

1. Manage online advertising and revenue share arrangements. Our approved advertising partners, primarily Meta, LinkedIn, Google, use cookies together with web beacons to provide advertising to you and to enable us to manage our relationship with those advertisers by, for example, tracking how many unique users have seen a particular advertisement or followed a link in an advertisement.

2. Manage e-commerce activities via affiliate links and associated revenue share arrangements.

3. Measure general user behavior across our sites and third-party sites to build a profile based on user browsing patterns so that we and third parties can target advertising to users that will be more relevant to users’ interests. This means that if, for example, users visit a page with a review about a particular item (i.e, a photo camera), then the cookie will collect this information and we may target adverts for that item to those users, and if users visit third-party sites that are part of the same advertising network, those third parties may target adverts for that item to those users.

4. Create profiles that trusted third parties can buy to allow them to better target their advertising with more relevant content.

5. Keep track of the number of users who saw a particular ad or visited a particular page of one of our websites, analyze the effectiveness of our ads, and provide auditing, research, and reporting for advertisers.

The trusted partners we work with in relation to targeting and behavioral advertising include third-party ad servers, ad agencies, technology vendors, providers of advertisement content, research firms, and other companies that help us provide more effective advertising and offer you a more personalized experience. As your browser, app, or device communicates with the third party’s servers, these companies can collect information, including your IP address, page header information, and browser or device information, just as if you had requested their web page or used their apps directly.

We cannot control nor do we have access to any cookies placed on your computer by third-party advertisers and sponsors.

4.4 Other Third-Party Cookies

You may notice on some pages of our websites that cookies have been set that are not related to Techstack. When you visit a page with content embedded from, for example, YouTube or Facebook, these third-party service providers may set their own cookies on your device. Techstack does not control the use of these third-party cookies and cannot access them due to the way that cookies work, as cookies can only be accessed by the party that originally set them. Please check the third-party websites for more information about their cookies.

Some people find the idea of a website storing information on their device a little intrusive, in particular when the information is stored and used by a third party. If you would prefer to opt out of cookies, it is possible to control cookies by following the steps below. However, you should be aware that you might lose some features and functionality of the website if you do so.

Cookies, including those which have already been set, can be deleted from your hard drive. You can also change the preferences/settings in your web browser to control cookies. Some internet browsers have a ‘Do Not Track’ or ‘DNT’ setting. This sends a signal to websites asking them not to track your browsing.

In some cases, you can choose to accept cookies from the primary site but block them from third parties. In others, you can block cookies from specific advertisers or clear out all cookies. Deleting or blocking cookies may reduce the functionality of the site. To learn more about how to reject cookies, go to the help menu within your internet browser. If you experience any problems having deleted cookies, you should contact the supplier of your web browser.

Please be aware that these are third-party websites and Techstack does not accept any liability for the instructions given on these sites.