AppLovin (@AppLovin) / X

AppLovin

6,903 posts

AppLovin

@AppLovin

Profitable advertising made simple

Palo Alto

Joined July 2011

AppLovin
@AppLovin
1h
📣 AppLovin Ads is now open to all advertisers. For 14 years, advertising with us required a relationship with our team. For the past eight months, it required a referral code. Starting today, it requires neither. Also, our platform, formerly known as Axon, is now simply
AppLovin Ads is now open to all advertisers AppLovin | Blog
From applovin.com
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AppLovin reposted
Mike Bidgoli
@mikebid
Jun 19
Excited to sit down with Adam Foroughi this Tuesday at Cannes Lions to talk about why CTV is becoming the next performance platform. Adam is hands down one of the best CEO / entrepreneurs in tech and has built AppLovin into a leading performance ads company. His insights are
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AppLovin reposted
Haus
@HausAnalytics
Jun 18
Today we’re publishing our latest research report on AppLovin. Long known as a mobile gaming ad network, AppLovin has become one of the most discussed performance channels in DTC. The pitch is compelling: Massive mobile app inventory, unskippable video format, a powerful
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AppLovin reposted
Axon by AppLovin
@AxonAdsManager
Jun 17
22x spend increase in 3 months. Not a typo. This was just one of the highlights shared in our webinar with Home Chef's [@realhomechef] paid media manager. He who broke down exactly how they scaled AppLovin to one of their top 3 highest-spending digital channels, starting with a
4.2K
AppLovin reposted
Axon by AppLovin
@AxonAdsManager
Jun 16
(1/5) Many advertisers come to us with the same question. AppLovin looks strong in-platform, but their third-party tool doesn't see it. Or their MMM is attributing more than the platform reports. Neither is wrong. Here's how to think about it 🧵
1.3K
AppLovin
@AppLovin
Jun 15
Rafael Vivas [@rfvivas] live on @tbpn now. We have some news. 👀 Tap in. 👇
TBPN
@tbpn
Jun 15
America 250 Recap with Bo Nickal, Gavin Baker Joins, Anthropic in Washington, Le Chaton Fat Tops Benchmarks x.com/i/broadcasts/1…
REPLAY
TBPN
@tbpn
America 250 Recap with Bo Nickal, Gavin Baker Joins, Anthropic in Washington, Le Chaton Fat Tops Benchmarks
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AppLovin
@AppLovin
Jun 11
Every brand deserves a big audience.
2.4K
AppLovin reposted
Axon by AppLovin
@AxonAdsManager
Jun 8
Most advertisers still think mobile gaming is a niche channel. The stereotype is stubborn. In reality, the typical casual mobile gamer is an adult playing puzzle games, crosswords, and card games, many of whom make financial decisions at home. 70% of these gamers drive most
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AppLovin reposted
Axon by AppLovin
@AxonAdsManager
Jun 3
What actually happens when a major DTC brand bets on a new performance channel? Home Chef is one of the most recognized meal kit brands in the US, and their paid media manager is going live to share how they’re scaling on Axon. In this live webinar, you’ll get real learnings
1.5K
AppLovin reposted
Rafael Vivas
@rfvivas
May 28
How to create 12 creative sets with 330 creatives on @AxonAdsManager in minutes. support.axon.ai/en/growth/ad-a…
00:00
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AppLovin reposted
Axon by AppLovin
@AxonAdsManager
May 26
Ready to start advertising on Axon? We're hosting a free live training on May 28th at 1PM EST. We'll cover campaign setup, winning creative formats, and real case studies. Everything you need to hit the ground running. Register here: luma.com/30bpjzmi
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AppLovin
@AppLovin
May 21
Yesterday, Adam gave the commencement speech at UC Berkeley's Haas School of Business, where he graduated 24 years ago. He talked about graduating with no job, getting kicked out of his parents' house, and finding his way into advertising by accident. But the part that stuck
00:00
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AppLovin reposted
Bar Bruhis
@Bbruhis
May 19
This is WHOLESOME AF 1 - great proof point that Boostcous customers do live on mobile games 2 - that we need to double down on the GLP1 angles. More to come there!
6.4K