Otherside (@OthersideAds) / X

Otherside

11 posts

Otherside

@OthersideAds

We help brands confidently scale with programmatic ads designed for performance. Connected TV, Display, Mobile + more.

👾 The Otherside

Joined December 2024

Otherside reposted
Cory Dobbin
@CoryOnBrand
Apr 10
Two years ago, I set out to try to solve one of the biggest problems brands face: ad spend diversification. What I've built since then has been proven time and time again to drive meaningful, incremental results. And we're just getting started. Welcome to the Otherside.
00:00
1.8K
Otherside reposted
Cory Dobbin
@CoryOnBrand
Mar 16
I can't even begin to explain how hard we are cooking at @OthersideAds this year In the coming months I'll be talking more about it, but all I can say for now is we are seriously revolutionizing programmatic ads for performance brands This will be the future of diversification
1K
Otherside reposted
Ecomm Cowboy
@ecommcowboy
Jan 8
.@CoryOnBrand gives me hope there is profit to be had beyond the ad channels we already know and love. “Programmatic” need not be a bad word. Read the manifesto; listen to him here.
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Cory Dobbin
@CoryOnBrand
Jan 8
Article
The Future Of Digital Ads - The Otherside Manifesto
A vision for a new era of digital advertising, where channels connect, creativity thrives, and brands finally have a system built to help them grow. This is why and how I'm building the future of...
2.2K
Otherside
@OthersideAds
Jan 8
This is why and how we are building the future of digital ads.
Cory Dobbin
@CoryOnBrand
Jan 8
Article
The Future Of Digital Ads - The Otherside Manifesto
A vision for a new era of digital advertising, where channels connect, creativity thrives, and brands finally have a system built to help them grow. This is why and how I'm building the future of...
275
Otherside reposted
Cory Dobbin
@CoryOnBrand
Jan 6
One of the highest-impact decisions you can make this year is diversifying your spend. There are SO many reasons why it's good, but the TLDR is that diversifying your spend helps you reach new audiences at lower costs. A diversified portfolio is a healthy one.
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Otherside
@OthersideAds
Jan 3
Diversify your ad spend with Otherside's Connected Performance Ads Every programmatic ad channel connected under a single unified system, built for performance.
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Otherside
@OthersideAds
Jan 3
Diversify your ad spend with Otherside's Connected Performance Ads Every programmatic ad channel connected under a single unified system, built for performance.
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Otherside
@OthersideAds
Dec 17, 2025
We are officially one year old! Can't wait for year two 🎉
Cory Dobbin
@CoryOnBrand
Dec 17, 2025
My agency, Otherside, is officially 1 year old! It's been a crazy year. Finding our voice, dialing in the service, and simply figuring out who we are and how we fit into the industry. I've never felt more focused, and year 2 is going to be crazy. Can't wait to share it.
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Otherside reposted
Cory Dobbin
@CoryOnBrand
Nov 24, 2025
I've been working on the OTHERSIDE manifesto for quite some time. In fact, I've been delaying the launch of the new website behind it. Why? I want our mission to be as clear as possible. This was an important exercise in achieving it. Soon.
3.5K
Otherside reposted
Cory Dobbin
@CoryOnBrand
Sep 4, 2025
Hard truth: Display doesn't suck - you just don't know how to run it effectively. Here's results from a client's recent MMM study, showing that our TOF Display campaigns drove a real ROAS of 4.16x. How? Display is very cheap, and when optimized correctly, it can win big.
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Otherside reposted
Cory Dobbin
@CoryOnBrand
Aug 23, 2025
OTHERSIDE streetwear care packages are going out next month. Who wants one?
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