Hey! I’m Penny,
My career in digital marketing started back in 2012 *cue flashback chimes*; Myspace was out and Facebook was in, everyone had acclimated themselves to a “wall” and long since recovered from the trauma of choosing a Top 8.
Since then, I’ve worked with a bevvy of small Australian businesses, both in-house, agency side and as a freelancer, across industries comprising fashion and retail, interior design, hospitality, health and nutrition, finance, real estate, fine arts, creatives and non-for-profit organisations in women’s crisis support and LGBTQIA+ issues.
I have experience in all corners of digital marketing including copywriting, content creation, videography, web building, graphic design, e-commerce, SEO, email marketing, social media, and overall digital marketing strategy development.
These skills and many more have been collected and hard-won throughout my years of work in digital marketing with clients and employees including Spotlight, Gorman, The Jacky Winter Group, CERES’ Tamil Feasts, Creative Minds, Off-Line Supply Co., JAC&, Soap Club, Variety Hour Studio, Wendy Brooks & Partners, Pride Foundation Australia, The Open Arms and Gambol Creative.
My freelance writing has been published in Daily Life, Mamamia and SBS Sexuality.
Why work with me?
Aside from my Master of Communications (RMIT) and over a decade of experience in all aspects of digital marketing, I have a genuine passion for creating the right environment for small businesses to thrive.
I love nothing more than creating a digital space for my clients that communicates their brands identity and values, while also serving their business goals. My happy place is setting you up for clear, consistent communication with your audience from all corners of your digital presence.
I’m passionate about working with businesses and creatives who are making a real difference in this world. A clear through-line with my clients has been their connection to community and social change, and being able to empower these businesses to grow is what drives me to keep doing what I do.
Being a queer woman with ADHD working in a predominantly straight, male, neurotypical industry, I want to be the soft landing place for small business owners who need to hear that their best efforts are enough.
I’m not here to entertain “hustle culture” and pressure you to meet the demands of how often each platform would like to you populate their feed. I’m more interested in working with business owners one-on-one to find a marketing strategy that is sustainable, consistently achievable, and wont land you in total burnout within a few months.
Work with me, and you won’t just find yourself working with a digital marketing professional, but a cheerleader and advocate for your brand, too.
I'm paying the rent!
I am committed to reconciliation for the Aboriginal & Torres Strait Islander people of so-called Australia. 1% of my income is donated to Pay The Rent each month to support Indigenous people and communities.
Kind words from previous clients...
Camey O’Keefe, Gambol Creative
“Working with Penny and Twopence Digital to build my website was a dream experience as a small business owner trying to get their brand out into the world. Calm and conscientious. Honest and reliable. Penny is a good human committed to delivering a great result. She’s a delight to work with. Penny genuinely listens and shares her knowledge to get you the result you’re after. If there’s something she doesn’t know she will say so – then do her best to find out. You feel 100% comfortable she is invested in getting you the best possible website she’s able to deliver. In the world of web builds – where it’s easy to feel duped or disillusioned Penny is a real one. Highly recommend you get amongst it if you know what’s good for you.”
Rasha Abbas, Palestine Australia Relief and Action
“Thank you Penny for your incredible work and support. You made a huge difference to the mobilisation of PARA and we could not be here today without your work. Your work ethics, the quality of your work, your kindness and care are exemplary and no words can thank you enough. Your help was and continues to be a key enabler for us to help those vulnerable people fleeing the most horrible conditions of the war.“
Jane Marx, The Beautiful Bunch
“Penny assisted The Beautiful Bunch in moving our website from WordPress over to Shopify. As an e-commerce business, focused on same-day delivery, our team was naturally quite anxious about the transition; however, Penny handled the complete migration of our website content, our product offerings, and our existing customer subscriptions with skill and ease.
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Penny listened to what we needed in a website, both from a customer experience perspective as well as a backend perspective, and was always quick with a solution to make our new website and the process of incoming orders easier to manage. Penny ensured our customer experience was always a priority and that no sales were missed in the transition.
After the new site launch, Penny remained available and responsive to us as inevitable issues arose and was quick to action anything that needed fixing. On our first day of trade for the year, we had Penny’s full support, as she came into our studio to train staff how to use the new website and the many processes for daily orders, as well as providing thorough documentation specific to our site for staff to refer back to.
Penny has since helped us to expand and grow our website content and product offerings over major industry periods such as Valentine’s Day and Mother’s Day. Working with Penny has been integral to our business growth, and we would wholeheartedly recommend her for website and digital marketing projects.”
Tiffany Price, Spotlight
“Penny has been extremely valuable to our business as we continue to grow our content & social media program. She joined us mid-way through a large content rollout and quickly navigated the many moving parts to ensure we finished the project with ease. She has specifically helped us set up operational efficiencies through better use of workflow tools and improved reporting framework. We would absolutely recommend Penny’s services, and we look forward to working with her again in the future.”
Lyndal Malarkey, Violet Clark Studio
“I have enjoyed working with Penny, she creates beautiful content and copy that represents what your brand is about. She listens and takes time to get to know what you stand for then creates intriguing content that feels authentic! I have learnt so much from Penny and would recommend working with her to anyone that really cares about their brand.”
Jeremy Wortsman, The Jacky Winter Group
“Penny independently managed the entire Jacky Winter social media portfolio for nearly 2 and a half years from 2016 to 2018. Working collaboratively with our teams in Melbourne and New York, she quickly gained a deep understanding of our artists, our brand, and our voice. During her tenure, Penny not only helped redefine and execute our social strategy, but also actively identified new opportunities to pursue and acted on them.
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In addition to providing a comprehensive service that encompassed strategy, writing, and design, Penny also provided us regular reports with clear and actionable metrics so we could see the results of her work which allowed us to make informed decisions on where to invest our resources. I would highly recommend her services to any fellow business in the creative industry looking for a unique perspective or to bring a new voice to the table.”
Ruth McNair, Pride Foundation Australia
“Penny is providing a wonderful breath of fresh air as our marketing consultant at Pride Foundation Australia. She is preparing all of our social media posts and our regular newsletters to our donors, as well as advising us on our marketing strategies. She is bringing humour and contemporary ideas to our messaging. Her work ethic is strong and committed, and she appropriately checks in regularly to be sure that she is on the right track. We are very grateful to have her expertise benefiting our work.”
Sally Woods, The Sleep Concierge
“Working with Penny has been nothing short of a transformative experience for my business. From the get-go, Penny demonstrated a deep understanding of my work, quickly grasping the intricacies and nuances of my business. Her commitment to the success of my business was evident in every interaction and task she undertook, making me feel like she was genuinely invested in our collective success.
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Penny’s talent for adopting the perfect tone and voice for my brand was remarkable. She managed to convey my brand message with an authenticity that truly resonated with our audience, further helping to build a strong connection and trust with our community.
Her graphical work was simply wonderful. The visuals she created were not only eye-catching and engaging, but they also perfectly encapsulated the essence of my brand. Her aesthetics significantly contributed to enhancing the overall image and perception of my business.
Our monthly meetings were always a highlight. Every discussion felt like catching up with a friend, rather than a routine work meeting. Penny’s warm, friendly demeanor, coupled with her professionalism, made these sessions enjoyable and highly productive.
As someone who is far from tech-savvy, the prospect of creating a website seemed like a daunting task. However, Penny made the process effortless and stress-free. Penny truly understood my personality and ethos, acknowledging my desire to be unique in my field. She was able to capture the essence of my work in baby sleep without resorting to typical, cutesy designs. Instead, she brilliantly used color and fun elements to make my website stand out, creating a distinct and memorable online presence. Her problem-solving skills were exceptional.
Penny tackled every technical challenge that arose, persisting until she found a solution. Her determination to deliver a flawless website was evident in her meticulous attention to detail. Today, I am incredibly proud to direct my clients to my website, and I owe it all to Penny’s fantastic work. I would have been lost without her expertise and guidance.
Working with Penny has been an absolute pleasure. Her expertise, commitment, and innovative approach to digital marketing have made a significant difference to my business. I highly recommend her services to anyone seeking to elevate their brand and engage their audience in a meaningful way.
Jess Ibacache, Yo Soy Collective
“I worked with Penny from Twopence Digital for the development of a website for Yo Soy Collective. Penny has amazing communication and project management skills, which made working with her a breeze. She understood the vision we had from the beginning and totally exceeded my expectations. I am so beyond happy with the website’s functionality and creativity. Penny used her skills, experience and creativity to find the essence of our collective and created a website that is like no other. I would recommend her to anyone looking to build a new website or create content. She’s magic!”
Cassie Bone, Hound & Bone
“In 2019, Penny developed a social media strategy for my business, Hound & Bone Studio. Running a small business, I wear many hats and unfortunately the social media side of things was neglected – I had no real strategy to place to manage our social media and it was continually relegated to the bottom of my ‘to do’ list.
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Penny asked us a series of initial questions, and then spent a lot of time looking to our existing content as well as making sure she had a good grasp on the functions of our business. We then received a comprehensive strategy suited to our particular needs and concerns. In particular, I was impressed that Penny took the time to understand our business, our values and our clientele and devised a plan that was not only tailor made for our business and our audience, but also designed to fit into a really busy workload – meaning it was a plan I could actually implement.
Penny really gave me the clarity I needed to set up better systems, and I cannot recommend Twopence Digital enough if you’re needing some guidance with your social media marketing. Such wonderful, personable service. Penny is a gem!”
