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RLD Member Benefits

The Warn Group family of brands is excited to offer our partners the opportunity to become a member of the Red Letter Dealer (RLD) program. Through offering this program we are striving to make an effective support connection to you, our front-line partners.

Here is a listing of the key features and benefits being exclusively offered to qualifying members:

  • Image Tiered 2-5% cash back on purchases
  • Image Exclusive Promotions Access
  • Image Direct Email with Product Announcements
  • Image 24/7 Online Product Training Site Access
  • Image Member Designation on Dealer Locator
  • Image Marketing Support / Resources
  • Image Merchandising / Display Options
  • Image Event Incentives
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RLD MEMBER ELIGIBILITY REQUIREMENTS & REGULATIONS

To become an Authorized Red Letter Dealer member the business must meet the following requirements:

  • Image Minimum $10K of THE WARN GROUP Brands in Annual Product Purchases Made
  • Image Adhere to All MAP Pricing Rules / Regulations
  • Image Actively Promote THE WARN GROUP Brands
  • Image Brick and Mortar Retail Location(s)
  • Image Established and Respected in Local Area
  • Image Account in Good Standing
  • Image MUST Offer Installs of Our Product(s)
  • Image MUST Meet Online Training Minimums

RLD Program FAQ

Do I have to carry all four brands of products?

Do I have to sell the minimum of $10K annually of each of The Warn Group brands that I sell?

When can I being submitting eligible receipts for credits?

How are my purchases tracked?

How do I receive my earned purchase credits?

Can anyone take the product training?

Are International customers eligible to join the RLD?

How does this program work with businesses having multiple store locations?

Do I ever have to renew my RLD membership?

Can Powersports dealers participate in the Red Letter Dealer program?

Information

Please Notice, Warn Industries, Inc. (THE WARN GROUP) reserves the right to make updates or changes to the RED LETTER DEALER program features, benefits, and offerings as we deem necessary. This can be done without prior notice to any concerned party. Notifications of any changes or updates will be communicated on the RED LETTER DEALER site (https://warn.brandecation.com) within 30 days of said change.

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