The UK's WPP is preparing to bring its three main creative advertising agencies under one banner as part of a streamlining push that will be unveiled later this month, the Financial Times reported today.
WPP is consolidating its global production operations into a new unit, WPP Production, retiring the Hogarth brand and unifying roughly 10,000 employees under a single global production organization ....
The account win arrives at a pivotal moment for WPP, which is under pressure to prove out value after months of worse than expected financial performance ....
It presents a fresh hurdle to the company's boss CindyRose as she pushes ahead with a turnaround strategy at the business expected to be unveiled in the coming months ....