Collage of a poster for the movie The Breadwinner and an ad for Country Crock vegetable oil spread

How Country Crock turned a movie cameo into a social campaign

The brand made several appearances in ‘The Breadwinner.’

Hand holding smartphone displaying WPP logo

WPP names group chief strategy officer

Role leads long-term strategy and corporate development opportunities.

AI generated image of George Washington crossing the Delaware in a Jeep Wrangler

American stars 'n' cars: Jeep and Scout Motors launch patriotic new spots

With the World Cup and America250 aligning, the car brands are proud to be American.

Four people in soccer gear on a mini soccer pitch in an urban environment, text on the pitch reads No Pain More Gain

Advil, former USMNT star Jozy Altidore revise ‘no pain, no gain’ adage

Ahead of the start of the 2026 FIFA World Cup, the Haleon brand hosted an in-person activation in New York on Wednesday to unveil its Rewriting Pain initiative.

Collage of images showing reporter Julia Walker seated inside a car and standing outside next to Andrea Schwenkit holding Egglife merchandise

Egg-citing innovation: A backseat chat in Egglife’s ‘Protein My Ride’ car

In a video interview, the egg white-focused brand’s CMO called shotgun to discuss the campaign with PRWeek.

A bearded man with long braided hair holds a falcon inside a sports bar
Campaign Chemistry brand art with Cecilia Garzella and Heather Malenshek

Beyond the butter: Land O’Lakes’ CMO on marketing a multi-billion dollar agribusiness

Land O’Lakes CMO Heather Malenshek discusses breaking rural stereotypes, balancing a massive B2B and B2C portfolio, and why advertisers are completely missing the mark on rural America.

Campaign US Movers & Shakers wordmark

Movers & Shakers: Decked, Hello Kitty, Mac Cosmetics and more

This week’s agency news, people on the move and brand buzz.

Jake Shane

Bumble launches dating advice video series hosted by TikTok star Jake Shane

The brand is also hosting phone booth activations in New York and Los Angeles so fans can submit dating questions.

Former U.S. Men’s National Team soccer player Brian McBride at the Truly Believe Bar in Hoboken, New Jersey.

Truly renames Hoboken ‘Believe, USA’ as World Cup kicks off

The hard seltzer brand partners with US Soccer to launch a pop-up hub and fan experience in New Jersey.

MORE NEWS

A sloth holds a bottle of Tropicana orange juice

Tropicana wakes up a sleepy jungle in colorful new campaign

Fig unites the legacy brand’s full lineup in a lush animated world to reinvigorate a softening juice category.

Gordon Ramsay holds an Uber Eats bag while spraying a grill with water from a hose as the man working the grill looks on

Gordon Ramsay crashes kitchens in new Uber Eats World Cup campaign

Global spots from Mother feature the celebrity chef stopping home cooks to keep eyes on the matches.

Tom Holland lies in bed surrounded by text messages

Tom Holland, Chase Sapphire team up around Bero shandy launch

Droga5 creates an integrated campaign leaning into the actor’s latest role as a non-alcoholic beer brand cofounder.

David&Goliath agency logo

D&G’s creative technology department: The ‘connective tissue’ between storytelling and tech

EXCLUSIVE: The agency appointed Antonio Marcato as MD to lead the specialized unit.

Medical staff stand under a title reading Metro Brain Surgery

ServiceNow and Mischief break down enterprise AI’s biggest operational issue

A new campaign looks at the gap between imagining solutions and actually solving problems.

A hand holds a square button displaying the Creative Ladder logo

The Creative Ladder to end programming by end of June

The nonprofit is set to close 4 years after its founding by Ryan Reynolds, Dionna Dorsey and David Griner.

Cannes Lions boss on new awards rules: ‘If we were to not use them, it would be falling at the last hurdle’

Cannes Lions chief executive Simon Cook and Marian Brannelly, global director of awards at Lions, reflect on the new stricter awards process ahead of the 2026 festival.