Integrated asset management for the AXP

Contentstack Assets eliminates manual tagging, file searching and re-upload loops so your team can ship experiences faster.

Benefits

Make assets self-describing

Attach the metadata your business actually uses: SKU, license expiry, campaign ID, rights holder. Custom asset types enforce the right schema automatically on upload.

Less manual work, easier discoverability

Every asset is automatically tagged, described and made searchable the moment it's uploaded. No manual classification, no maintenance, no digging through folders.

Go global without duplicating files

Scale content across regions without creating asset sprawl. Teams can adapt imagery, copy and metadata for local markets while maintaining consistency and control from a single source.

Govern at scale without the overhead

Organize assets by brand, region or channel in independent spaces. Spin up campaign workspaces without disrupting your main library. Manage roles and permissions for your assets from within your AXP platform.

Built for how your teams work

Spaces & workspaces

Organize assets across brands, teams and agencies in independent spaces with their own permissions and settings. Launch campaign workspaces that stay separate from your main library until the work is done.

Asset modeling

Define custom asset types with user-defined metadata fields that match how your team works. Enforce the right schema automatically on upload and filter assets by what matters most: campaign, product, region or usage rights.

Asset localization

Create localized variants of assets by region, language or market while preserving the original file. Control which versions authors see based on their locale and publishing context.

More features

AI auto-tagging

Tags, alt text and descriptions are generated automatically the moment an asset is uploaded.

Smart asset recommendations

The CMS entry editor surfaces relevant assets based on what the author is working on.

Visual markups

Annotate assets with hotspots and bounding boxes to hold metadata, URLs or additional information directly on the image.

There’s more to Contentstack AXP

Effortless front-end hosting

Fully integrated. Fully automated. MACH-compliant. This is front-end hosting that works for you, not against you.

Intentional machine learning

From workflow automation to content creation, use AI to accelerate your work where it matters most.

A headless CMS built for flexibility

Create your perfect setup with an API-first, cloud-based headless CMS.

Powerful customer analytics

All of your customer data, unified and ready for action, across every channel and audience.

Learn how data + content is leading transformation

80%

Faster content publishing

Read the full story

Air France-KLM streamlines content operations and omnichannel strategy on Contentstack

Our team was excited to find a solution that better supported the business's needs today and into the future.

Conversion rate

Mattel boosts engagement and conversions with reimagined customer experience

Contentstack’s abstraction of the content from the UI layer means that we have governance and consistency. Now the marketing team can focus on writing quality content, not designing pages.

Simon Hatchard

Chief Technology Officer

Read the full story

Are you ready to reimagine possible?

Learn more about Contentstack AXP, the agentic experience platform that powers real-time, omnichannel personalization