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Kiki Burton shared thisOne of my favorite recent surprises was finding out that two marketing geniuses I really respect, and folks I’m lucky enough to call friends, actually know each other 👋 Austin Hay & Pranav Piyush And not only that, they teamed up to create a magical podcast: https://lnkd.in/dcTsMgsy If you are in B2B marketing, this one is a must-listen. Hot takes, super practical advice, and the kind of conversations that make you stop and think, “Phew, I'm not the only one.” This is not a sponsored post, just genuine excitement (they have no idea I'm posting this). It has become a little ritual for me. Sunday night, packing my kid’s backpacks, getting mentally geared up for the week ahead, GTMN in my ear 🎧 I am still low key shocked they were friends this whole time. Maybe one day I will even get an invite to hang 😉 If you are looking for something smart, real, and actually useful for B2B marketers, I highly recommend giving it a listen.
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Kiki Burton shared thisIn the summer of 2024 after a decade in San Francisco, we decided to move our family back to the DC area, where both my husband and I grew up. As someone working in tech, I accepted that the tradeoff would likely mean spending a lot of time on the road, with frequent trips to the Bay Area and NYC. So you can imagine how surprised and excited I was when I was connected with Upside, which just so happens to be based in DC. To make it even more serendipitous, the recruiter who introduced me had no idea we were planning a move back. The past year and a half at Upside has been a highlight of my professional career. We’re tackling genuinely interesting problems at the intersection of the digital and physical worlds, and I get to do it alongside a truly best-in-class team. That’s why seeing Upside recognized in Built In's 2026 Best Places to Work (with nine awards!) is particularly special to me. It’s a reminder that sometimes you really can have your cake and eat it too. The Bay Area will always hold a special place in my heart, but DC is where it’s at, folks! PS: We’re hiring for some awesome GTM roles across PMM, RevOps, and Accounts. In addition to DC, we also have great offices in NYC, Austin, and Chicago. Come join us! 🚀Kiki Burton shared thisWe made the list! 🎉 Upside is officially one of Built In's 2026 Best Places to Work, snagging nine awards across the U.S. and our key office hubs. 🏆 Highlights include: Top 20 Best US Midsize Companies to Work For Top 5 Best Places to Work in Austin and Washington DC Top 10 rankings in NYC and Chicago These awards reflect the people behind Upside — the culture we’ve built together, the work we’re proud of, and the impact we make every day. Explore the full lists here: https://hubs.li/Q03ZDHw_0 PS: We're hiring! Check out open roles on our careers site: https://hubs.li/Q03ZDL4v0 #BPTW2026 #2026BuiltInBest
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Kiki Burton shared thisIt's so rewarding to see the spending power we are giving back to consumers. Here's to the next billion 🎉Kiki Burton shared thisI'm thrilled to share that users have earned $1 billion in cash back on Upside. This achievement is really a testament to the trust that our users and partners place in us. We don't take that for granted, and we don't treat one billion like some abstract number. We think every day about every dollar that our users have earned — money they can put towards whatever matters most. And of course, none of this (including $2.5 billion in incremental profit for retailers) would be possible without the Upside team's relentless dedication. We're driven by this success, and we're ready to keep going. https://lnkd.in/eiJGWK9kUpside Users Earn More than $1 Billion in Cash BackUpside Users Earn More than $1 Billion in Cash Back
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Kiki Burton shared this📣 Over the past couple of months, I’ve had the chance to contribute to the RevTech Essentials course on Maven, led by the one and only Austin Hay. The goal of this course? To cut through the noise and give you the tools, lingo, and frameworks to make smarter revtech decisions—the kind that actually move the needle. It’s the behind-the-scenes magic that rarely gets the credit, but let’s be honest… the right tech stack can be the difference between scaling like a rocket ship or spinning your wheels. Each week, Austin brings in guest contributors (👋 that’s where I come in!) to dig into different aspects of the revtech landscape—by stage, by need, by tool type—you name it. You’ll also hear from pros like Justin Tung ☁ and Pranav Piyush, who know this stuff inside and out. 🔥 Even better? I’ve got a magic link that gets you 50% off the course. Grab it here: https://lnkd.in/gmwNBRU5 Come nerd out with us!
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Kiki Burton shared this🎉 Personal News Alert 🎉 I’m thrilled to share that I’ve joined Upside as Chief Growth Officer! 🚀 I’m excited to be part of this innovative platform, where I’ll be focused on driving retailer growth and helping businesses unlock new opportunities for incremental profit. This summer also brought a new chapter for our family. After 10 years in the Bay Area, we decided to move back to DC, which is where my husband and I are both from. We are excited to be back home and to raise our two girls here! Upside is a marketplace dedicated to bringing value to every point of brick-and-mortar commerce. Consumers gain more purchasing power on everyday essentials, businesses earn proven incremental profit, and 1% of our revenue supports sustainability initiatives in the communities where we operate. I’m looking forward to contributing to the continued growth and success of our partners. Onward and upward! 💪 https://lnkd.in/dZ6bXZHY #RetailGrowth #NewChapter #MarketplaceInnovationUpside Expands Leadership Team to Accelerate Growth and Market ImpactUpside Expands Leadership Team to Accelerate Growth and Market Impact
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Kiki Burton shared thisGreat insights on consumer trends from Thomas Weinandy. Checkout his spot on NBC News Today Show. Congrats to Nora Langan & Alexcia Chambers for getting this research in front of consumers!Kiki Burton shared this📺 Did you catch us on the NBC News Today Show? Upside’s Thomas Weinandy sat down with Vicky Nguyen to talk about our latest research on consumer spending and the rise of the “uncommitted customer.” https://lnkd.in/gZyPusQjAmid inflation, consumers are committed to discounts, not brandsAmid inflation, consumers are committed to discounts, not brands
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Kiki Burton shared this📣 Our growth marketing leadership team is growing! 📣 We are looking for someone to lead our lifecycle marketing program, helping our customers and prospects along every aspect of their journey with Plaid. What we are looking for: 💪 You are a builder. You know what excellence looks like and are willing to roll up your sleeves to help us get there. ✉ You have deep owned channel expertise. You know how to use both marketing channels and product surfaces to delight users. 📊 You are highly analytical. You know how to deliver personalized experiences at scale. Here's the link to apply. https://lnkd.in/g_NHZdWW
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Kiki Burton shared thisI had such a blast talking about all things martech with my friend Patrick Moran on his podcast. We could have a talked about this topic for days, but he did a great job condensing it down to just a single episode. Brandon Gerena, glad you enjoyed it!Kiki Burton shared thisOne of my favorite podcast episodes this summer was with Kiki Burton as the guest on Finding Market Fit (https://lnkd.in/emQkafKk) with Patrick Moran. During her interview, Kiki talks about the 3 phases of hyper-growth: 1. Strong Product Market Fit 2. Building Channel Expertise 3. Diversify Product Line She suggests introducing a CDP during phase 2—pulling in new data sources, creating segments and connecting to marketing channels. This provides the necessary ROI to fuel momentum into phase 3, where everything is measured, all data is centralized and consistently tied into product actions. This episode is well worth a listen for anyone grappling with when and how to introduce a CDP into their marketing stack, along with powerful strategies for funnel management, lifecycle campaigns and B2B growth. #MarketingStrategy #CDP #MarketingFunnel #B2B #Dashboard #Lifecycle #MarketingPerformance #HyperGrowthBuilding Marketing Ops and Martech at Plaid | Kiki Burton (Plaid, Credit Karma, Adobe)Building Marketing Ops and Martech at Plaid | Kiki Burton (Plaid, Credit Karma, Adobe)
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Kiki Burton shared thisThis is an fantastic (and fun!) team and Reese Dandawate is an amazing leader. Come join us!!Kiki Burton shared thisWe are hiring! Come join our sales development team as we continue to unlock financial freedom for all A fantastic opportunity for a sales professional to shape the future of fintech and lead, quite simply, some of the best sales talent out there
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3mo
Gerald Gordon Thanks for the kind words. You were critical in developing the awesome CK Charlotte culture. Hope all is well!
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Kiki Burton liked thisKiki Burton liked thisNew York looks good in Plaid. 🗽 Starting last week, subway walls across NYC are featuring the inspiring stories of brands #PoweredByPlaid You’ll see H&R Block, Gemini, HealthEquity, and GoFundMe, all Plaid customers, and how they’re driving impact with Plaid behind the scenes. From fighting fraud to personalizing user journeys to accelerating sign-ups, these companies are building better financial experiences powered by Plaid. In New York? Keep an eye out across the city. 👉Not local? Explore their full stories here: https://lnkd.in/gyT-kfnq
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Kiki Burton reacted on thisKiki Burton reacted on thisHuge congrats to Casey's on joining the S&P 500 today! 📈 🎉 it's a momentous and very well-deserved recognition of the caliber of the team and consistent execution day in and day out I've always been so impressed at the Casey's team's attention to detail, focus on the fundamentals, and overall commitment to guest experience. Truly second to none. Onward and upward! 🚀 🚀 🚀
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Kiki Burton reacted on thisKiki Burton reacted on thisCant wait to return to #AdobeSummit this time with Adam Wilson from AIR MILES Reward Program. Come find us on Tuesday, April 21st at 4:30 PT for S508 where we will be covering The People and Process Blueprint for Scaling Customer Data Platforms. Register here: https://lnkd.in/g7K48Tzs
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Kiki Burton reacted on thisKiki Burton reacted on thisIt's conference season, and I'm having so much fun traveling coast to coast with the Ethena team (and my pup), and connecting with so many fellow kind, funny, brilliant People leaders. I'll be traveling to LA, SF, NYC, and even Arizona (shout out to TroopHR for hosting the best annual HR retreat out there; truly cannot wait for this year's pool party ☀️ ) over the next few months. Give me a shout if you will be, too! 👋
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Kiki Burton liked thisKiki Burton liked thisI recently had the chance to spend time with our incredible team in Belfast, Northern Ireland. As a product leader, there is nothing quite like being on the ground with the engineers and product designers who are building the future of our industry. Our Belfast team is our engine for innovation at DailyPay, and the energy there is incredible. Thank you to the entire team for the warm welcome and great conversations. Your commitment to excellence is what allows us to deliver a market-leading experience to the millions of hard-working employees we serve.
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Kiki Burton reacted on thisKiki Burton reacted on thisOne of the best parts of a career isn’t just what you build — it’s the community that grows alongside you. I’m excited to share that I recently joined the University of the Pacific’s Alumni Association’s Board of Directors. If you’re a Pacific alum in the Bay Area, I’d love for you to join me at Pacific Connect: Industry Leaders in the Bay on Friday, April 10th in San Francisco — an evening designed to bring alumni and industry leaders together for conversation, insight, and meaningful connections. Whether you’re looking to grow your network, exchange ideas, or simply reconnect with fellow Tigers, this is a great opportunity to engage with the Pacific community locally. 👉 Learn more and register here: https://lnkd.in/gE-Ea49T If you’re attending, leave a comment — I’d love to (re)connect IRL. #UniversityOfThePacific #PacificAlumni #gotigers #AlumniCommunity #networking
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Kiki Burton liked thisKiki Burton liked thisFor my marketing friends. We're hiring a Segment Marketing Manager for Financial Services & Insurance at Anthropic. This role reports to the highly talented Adam Ward, and you'll get to work closely with me and my team. JD here: https://lnkd.in/g9w3uBrsSegment Marketing Manager, Financial Services & InsuranceSegment Marketing Manager, Financial Services & Insurance
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Kiki Burton reacted on thisKiki Burton reacted on thisRestaurants are in a value war, facing intense pressure to create combo meals or offer blanket discounts. Operators know those kinds of deals are bad for business, and it's unclear whether they actually help to build long-term customer loyalty. Meritage Hospitality Group needed a way to drive new transactions without sacrificing margin, and they turned to Upside to do it. The results were clear: more visits from new customers, and deeper engagement with regulars. Want to hear more from Meritage about how Upside's measurable, data-backed approach helped them earn more incremental profit? We're co-hosting a webinar this Wednesday (2/11), 2pm ET — join us! https://lnkd.in/g4JE9ADn
Experience & Education
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Upside
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Publications
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How Artificial Intelligence Has Led to Smoothing Sailing for Princess Cruise Line’s Marketing Campaigns
Adobe Blog
See publicationMarketers are delivering more personalized experiences and becoming more efficient thanks to artificial intelligence.
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Fueling Customer Intelligence for the Enterprise: Audience Analytics for AAM
Adobe Digital Marketing Blog
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French
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