Welcome to your first MSCA Conference! If this is your first MSCA the best way to start the conference is by attending the First Timer’s Reception, sponsored by xOI. Meet the MSCA Board of Managers and MSCA Education Committee members, along with other first timer’s, in this relaxed and friendly reception.
Connect with the companies that are driving change in our industry and gain new insights on the latest products and services. Learn how innovation can propel you ahead of your competition and toward greater success. Raffle prizes will start being awarded at 11:30 a.m., so seize the opportunity to network and win big!
Join us for an engaging series of roundtable discussions covering diverse topics crucial to your success in the mechanical service industry. From analyzing and discussing the to leveraging technology, navigating service sales and diving deep on KPIs, explore service topics in depth and discover what your peers in the industry are doing. To stay as timely as possible, topics are announced in October.
All are welcome to attend this WiMI Networking Happy Hour. This is a great opportunity to connect with mechanical service industry leaders, sponsored by DeWalt.
The Convoy of Hope Packing Party is back for another year of feel good, do good! MSCA has partnered with Convoy of Hope since 2010, bringing in over $800,000 in donations and packing tens of thousands of hygiene and meal kits for people in need all over the country and the world. Join us for an energetic and exciting morning while giving back to those in need.
VitalCog trains organizations to proactively address the early warning signs of suicide in the workplace by providing participants with the skills and tools to appreciate the critical need for suicide prevention while creating a forum for dialogue and critical thinking about workplace mental health challenges, and by promoting help-seeking and help-giving within the workplace.
Join us for an engaging series of roundtable discussions covering diverse topics crucial to your success in the mechanical service industry. From analyzing and discussing the to leveraging technology, navigating service sales and diving deep on KPIs, explore service topics in depth and discover what your peers in the industry are doing. To stay as timely as possible, topics are announced in October.
Our first time in Austin brings a new experience for MSCA… The first MSCA Skeet Shooting Tournament. Set in the scenic Texas Hill Country, this skeet shooting experience offers a professionally guided introduction to sporting clays in a safe and engaging outdoor environment. Guests will rotate through a 12-station course, each designed to simulate different shooting scenarios, creating a dynamic and interactive experience that is appropriate for beginner to intermediate levels. This is a one time only experience! The MSCA Golf Tournament will return in 2027.
Please note: This activity 21+. Moderate activity level with outdoor, walking and standing between stations. Attire is closed-toe shoes and durable, weather-appropriate clothing recommended. Hat and sunscreen recommended. There will be safety officers on-site, and all equipment provided at each station, so you won’t have to carry firearms between stations.
$285/person
This guided walking food tour through East Austin offers a curated culinary experience featuring some of the city’s most
iconic flavors. You will visit three hand-selected local establishments, enjoying generous tastings paired with alcoholic
beverages at each stop.
The experience concludes with a sweet treat to-go, creating a well-rounded and satisfying
exploration of Austin’s food scene.
Please note: Tour is about 2.5 hours. You will be walking outside, so comfortable shoes, clothes, hat, and sunscreen recommended.
$250/person
This guided kayak and paddleboard experience offers a refreshing way to explore Austin from the water. Launching from the centrally located Waller Creek Boathouse, guests will paddle through downtown waterways, passing beneath the iconic Congress Avenue Bridge and toward the peaceful stretch of Barton Creek before looping back. Led by experienced guides, this program is designed to be accessible for all skill levels while still delivering an engaging and scenic outdoor adventure.
Please note: You will be paddling for 60 minutes. Guest must be over the age of 16. This is a beginner friendly activity. You will be out in the sun, so hat, sunscreen, and athletic or casual clothes recommended.
$225/person
A fun addition to MSCA while we’re in Austin is our first every Pickleball Tournament. Get ready for a fun, fast-paced experience designed for everyone—whether you’ve never picked up a pickleball paddle or already play every weekend. This activity taps into this latest craze with an easy, approachable format that keeps things moving, social, and lightly competitive without overcomplicating the experience. Expect quick games, plenty of laughs, and lots of opportunities to connect with fellow attendees in a relaxed environment.
Please note: 3 hours, moderate activity level. Athletic or casual clothing with court shoes recommended. Premium paddles, balls and gear provided.
$250/person
Service sales is essential for a successful mechanical service business. This session outlines how to build a high-performing sales team for HVAC, refrigeration, and plumbing. Bob Lake will share effective sales strategies, discuss who should sell in your organization, and offer tips on setting them up for success, including whether to separate sales from operations.
We will thoroughly examine sales incentive plans for both maintenance and retrofit work that are designed to enhance performance while preserving profit margins, ensuring mutual benefit for both sales personnel and the company. Leave with actionable steps to align your team and strategy for winning more service work.
Service sales is essential for a successful mechanical service business. This session outlines how to build a high-performing sales team for HVAC, refrigeration, and plumbing. Bob Lake will share effective sales strategies, discuss who should sell in your organization, and offer tips on setting them up for success, including whether to separate sales from operations.
We will thoroughly examine sales incentive plans for both maintenance and retrofit work that are designed to enhance performance while preserving profit margins, ensuring mutual benefit for both sales personnel and the company. Leave with actionable steps to align your team and strategy for winning more service work.
Join us for an engaging series of roundtable discussions covering diverse topics crucial to your success in the mechanical service industry. From analyzing and discussing the to leveraging technology, navigating service sales and diving deep on KPIs, explore service topics in depth and discover what your peers in the industry are doing. To stay as timely as possible, topics are announced in October.
Wrap up MSCA26 in style at our Backyard BBQ Closing Party. Throw on your jeans, boots, and hats and join us for a relaxed evening filled with a delicious BBQ dinner and great company. Then take it up a notch with a live karaoke band—step on stage or cheer on your peers as we close out the conference with energy, laughter, and a whole lot of fun.
Welcome to a chic urban retreat in the heart of Austin. The Austin Marriott Downtown features a rooftop pool with breathtaking views and a tropical tiki bar, two-level lobby bar, and a signature restaurant.
Enjoy being steps away from Lady Bird Lake, famed 6th Street, popular shops, and the hottest restaurants in town. Austin Marriott Downtown offers the perfect home base for the MSCA Education Conference.