Who We Build For
Industries We Serve
Building for a medical device company at RSNA isn’t the same as building for a construction equipment brand at CONEXPO. The audiences evaluate differently. Compliance requirements don’t transfer. What earns a second look on the floor at RSNA won’t earn one at CONEXPO.
Industry expertise isn’t a credential we put on a capabilities deck. It’s a set of decisions we make differently because we’ve been in those rooms before. We know what the buyer standing in front of your exhibit is actually thinking.
EXPLORE BY VERTICAL
WHICH INDUSTRY BRINGS YOU HERE?
HEALTHCARE & MEDICAL DEVICES
FDA display guidelines aren’t a footnote at RSNA, HIMSS, and MD&M. They shape what can be shown, how it’s labeled, and what the booth staff can say next to it.
We’ve built for medical device clients where the exhibit had to account for live equipment, regulatory display rules, and a technical audience that reads the fine print.
FOOD & BEVERAGE
The NRA Show, Sweets & Snacks, and Expo West aren’t conference-room sales. Buyers are tasting, browsing, and judging in a sensory environment.
Food and beverage trade show exhibits have to support sampling, storytelling, and buyer conversations at the same time, which is a different spatial problem than a tech demo booth.
CONSTRUCTION & BUILDING PRODUCTS
CONEXPO and IBS/KBIS bring buyers who are evaluating equipment and materials they’ll use on job sites or install in homes. Working demonstrations and load-bearing display structures are common requirements.
We built KOBELCO’s exhibit at CONEXPO, a project that required structural engineering as much as exhibit design.
AUTOMOTIVE
Vehicles in a booth change the build problem. SEMA, CONEXPO, and experiential events demand display environments that handle the physical demands of a car or truck while still creating an aspirational brand moment.
Our team built Bridgestone’s award-winning CES exhibit, which translated a tire company’s sustainability platform into an interactive experience in a consumer tech environment.
Manufacturing
IMTS, FABTECH, and Pack Expo aren’t spec-sheet conversations. Buyers want to see a real machine run, hear it, and measure the tolerances up close.
Manufacturing trade show exhibits have to carry industrial weight, power loads, and safety clearances while still giving the product the physical stage it needs to close the deal.
Retail
NRF, Shoptalk, and Groceryshop aren’t pitch meetings. Buyers walk the floor the same way their customers walk stores, scanning for signal and reasons to stop.
Retail trade show exhibits have to act like a micro-store: product at sightline, packaging that reads from 20 feet, and a flow that earns the buyer’s next question.
THE CASE FOR SPECIALIZATION
WHY DOES YOUR EXHIBIT PARTNER NEED TO KNOW YOUR INDUSTRY?
Your exhibit partner needs to know your industry because show floor strategy, buyer behavior, compliance requirements, and physical build constraints all differ meaningfully by vertical. An agency that builds for everyone equally often builds for no one specifically.
The differences show up before the first design sketch. If you’re a food and beverage brand at the NRA Show, you’re trying to get buyers to taste something in a 10-minute window. If you’re a construction equipment manufacturer at CONEXPO, you’re demonstrating machinery that may cost $500,000. Those require entirely different spatial layouts, traffic flow strategies, and staffing configurations. What reads as an inviting booth in one context creates bottlenecks in the other.
Compliance requirements differ too. Medical device companies at RSNA operate under FDA display guidelines that restrict what can be shown and how. Pharmaceutical brands have legal review requirements that affect signage and messaging. An exhibit partner who hasn’t built in these environments will find out about the constraints after the design is done.
Buyer behavior is the third axis. A builder evaluating cabinet hardware at IBS/KBIS is making an aesthetic call on behalf of their clients. A radiologist evaluating imaging equipment at RSNA is weighing clinical performance with regulatory implications. The exhibit has to support how that specific person thinks.
Our industry experience shows up before the first sketch. We’ve already pushed back on FDA display assumptions for medical clients and load-bearing math for construction clients. Start with your industry, and the right decisions follow.
SHOW FLOOR STRATEGY
Traffic flow, demonstration zones, and spatial decisions all follow from who’s on the other side of the exhibit.
COMPLIANCE REQUIREMENTS
FDA display guidelines, pharmaceutical legal review, and safety regulations vary by vertical and show type.
BUYER BEHAVIOR
A radiologist evaluating imaging equipment thinks differently than a buyer sampling food. The exhibit has to match the decision-making process.
PHYSICAL BUILD CONSTRAINTS
Load-bearing structures for heavy equipment aren’t the same problem as a multi-zone sampling station. Industry knowledge informs the engineering brief.
CLIENT WORK
WORK ACROSS VERTICALS
CONSTRUCTION / HEAVY EQUIPMENT
KOBELCO AT CONEXPO
A 27,000 sq ft exhibit requiring structural engineering as much as design. NP+AP’s most complex heavy equipment build to date.
FOOD & BEVERAGE
HORMEL FOODS AT THE NRA SHOW
An exhibit designed around hospitality and product demonstration simultaneously, with the spatial logic of a restaurant, not a trade show booth.
AUTOMOTIVE
BRIDGESTONE AT CES
An award-winning exhibit that translated a tire company’s sustainability platform into an interactive experience that earned recognition in a consumer tech environment.
WORKING IN ONE OF THESE INDUSTRIES?
If you’re planning a trade show exhibit and want a team that already knows your buyers, your show floor, and your industry’s build constraints, let’s talk. The right conversation starts before the design brief.
