Ben Putley (@Benjaminputley) / X

Ben Putley

1,726 posts

Ben Putley

@Benjaminputley

CEO & Co-Founder

London

Joined January 2010

Pinned
Ben Putley
@Benjaminputley
Jun 12
When we said advertising cannot run without a single source of truth, people smiled politely. Now agents are entering the supply chain, and an agent working from a bad record does not pause to question it. It executes. Today, we’re building towards the Alkimi Marketplace, and
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Ben Putley
@Benjaminputley
Dec 7, 2024
For years, we’ve challenged the dominance of walled gardens like @Google , calling for transparency, fairness, and an end to centralised control in ad tech. These challenges are the ultimate reason why we created #Alkimi—to build a better, more equitable ecosystem. But cleaning
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Ben Putley
@Benjaminputley
Jan 29, 2024
Alkimi Exchange & the £600bn Digital Advertising Opportunity with Real World Assets #RWA Tokenising #RWA using blockchain was an early endeavour to merge tangible assets with the digital economy. Initially, this involved assets like T-Bills, Art, and Gold.
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Ben Putley
@Benjaminputley
Jan 19, 2024
Replying to @Dagnum_PI @cheqd_io and @Creds_xyz
8.1K
Ben Putley
@Benjaminputley
May 21, 2024
Just attended the launch of @Coinbase’s @standwithcrypto initiative at the House of Commons. It was a privilege to be with policymakers and businesses demonstrating blockchain’s transformative potential across various sectors. Excited for the future of decentralised tech! $ADS
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Ben Putley
@Benjaminputley
Aug 31, 2023
@AlkimiExchange provides more revenue to publishers per ad they sell - this means there'll be fewer ads online improving your user experience $ADS
00:00
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Ben Putley
@Benjaminputley
Jan 29, 2024
Replying to @Benjaminputley
@Alkimiexchange is at the forefront of tokenising intangible assets on the blockchain. #RWA $ADS alkimi.org
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Ben Putley
@Benjaminputley
Jan 12, 2024
Why is staking important to the alkimi ecosystem? 👇🤔 #ADS
00:00
8.7K
Ben Putley
@Benjaminputley
Jan 29, 2024
Replying to @Benjaminputley
@AlkimiExchange's decentralised ad exchange is cost efficient and transparent for brands, media agencies and publishers. The exchange provides more revenue for publishers and more media for advertisers.
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Ben Putley
@Benjaminputley
Jan 22, 2024
Sneak peek into our latest episode of LabTalks with a very special guest, James Trott from @cocacola ! We discussed Coca-Cola's advertising strategy and how blockchain uplifts experiences. Stay tuned for the upcoming podcast! 📽️ #cocacola #advertisingnews #blockchain
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Ben Putley
@Benjaminputley
Jan 29, 2024
Replying to @Benjaminputley
@AlkimiExchange has innovated by tokenising the value generated from the buying and selling of digital ads. We launched the world's first fully decentralised ad exchange, opening up the £600 billion digital per year ad market to token holders. $ADS
727
Ben Putley
@Benjaminputley
Jan 29, 2024
Replying to @Benjaminputley
The Ads Explorer - labs.alkimi.org tokenises the yield generated from ad impressions through our exchange and distributes to Node Operators and LP's $ADS
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Ben Putley
@Benjaminputley
Jan 29, 2024
Replying to @Benjaminputley
The benefits of @AlkimiExchange approach have attracted leading publishers. See for yourself here -
well-known.dev
ads_direct:"alkimi"*
Well-Known resources for: ads_direct:"alkimi"*
1.3K
Ben Putley
@Benjaminputley
Jan 29, 2024
Replying to @Benjaminputley
Token holders could own a part of these assets, bringing benefits such as transparency, security, and the immutability of blockchain technology.
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